“Amplemarket is incredibly insightful for spotting sales signals. It’s really easy to find triggers and information about the prospects I’m trying to reach.”
Lewis Bell
SDR Mid Market
Actionable prospect insights
Slack
Monitor real-time community conversations
G2
Spot competitive moments as they happen
Job changes
Turn career moves into warm conversations
Company activity
Track key business growth signals
CRM
Catch account and contact updates
Custom CRM signals
Website activity
Catch interest the moment it happens
Product usage
Convert trials and freemium users faster
CRM activity
Turn CRM updates into deal-moving actions
Events
Keep the conversation going after events
Paid campaigns
Maximize ROI from paid leads
Email activity
Spot and act on engagement patterns
External tools
Enrich your CRM with outside intent
Frequently asked questions
1
What are buyer intent signals?
Buyer intent signals are observable actions or behaviors that show when a prospect is actively evaluating solutions. Amplemarket tracks 20+ signals, including website activity, company news, product usage, job changes, CRM updates, and third-party insights. Monitoring these in real-time helps sales teams prioritize high-intent leads and reach out at the right moment.
2
How do intent signals work in B2B sales?
Intent signals track prospect actions across websites, CRM, product usage, and third-party sources. Amplemarket filters signals by your ideal customer profile and triggers automated, context-rich outreach to engage prospects when they’re most likely to convert.
3
What is the difference between first-party and third-party intent data?
First-party intent comes from your own properties, like website visits and product usage, offering highly accurate insights. Third-party intent comes from external sources, like G2 reviews or Slack discussions, and helps identify early-stage prospects. Amplemarket combines both for precise, timely outreach.
4
What are the most important buying signals to track in B2B sales?
Top B2B signals include pricing page visits, demo requests, job changes, content downloads, and competitor review interactions. Multiple signals stacking together indicate high purchase intent, helping teams prioritize outreach for faster conversion.
5
How do you set up custom CRM signals in Amplemarket?
Custom CRM signals let you trigger actions based on your unique sales logic, like lead score thresholds, opportunity stage changes, or renewal dates. Amplemarket monitors these conditions and automatically starts personalized outreach sequences or alerts sales reps.
6
How do I measure ROI from intent signals?
ROI is tracked by measuring response rates, meetings booked, pipeline growth, and revenue from signal-driven leads. Amplemarket’s analytics show how signals influence engagement and closed deals, helping you optimize sales outcomes quickly.
2443 Fillmore St #380-3880
San Francisco, CA 94115
San Francisco, CA 94115
