Goodbye to blind outreach. Hello to Amplemarket's Linkedin extension.

Social selling is the use of social media platforms to build and strengthen relationships with potential customers and to ultimately drive sales. It involves using social media to research, engage and nurture leads, and ultimately convert them into customers.

Traditional selling often involves cold-calling, emailing or direct mailing leads. Social selling is a more modern and personal approach, utilizing the power of social media to build relationships, create trust and ultimately drive sales. Social selling enables sales reps to interact with prospects in a more personalized and authentic manner, making the selling process more human and less salesy.

Social selling is important for sales teams because it provides access to a wider audience, enabling them to reach and connect with potential customers who may not have been accessible through traditional methods. By leveraging social media to research, engage and build relationships with prospects, social selling helps sales teams establish trust and credibility, ultimately leading to more qualified leads and closed deals.

The best social selling platform will depend on your target audience, industry and specific sales goals. However, LinkedIn is widely considered the most popular and effective social selling platform, particularly for B2B sales.

Amplemarket's Social Selling feature provides unique advantages over others in the market in several ways. It allows you to generate leads by extracting data from posts, ads and people attending events. Reaching out to prospects to whom you have a link with provides a competitive advantage against regular outreach. Additionally, the feature allows you to engage with your prospects in new and unique ways through LinkedIn actions such as voice messages and video messages. This enhances the personal touch of your outreach and helps to establish a deeper connection with your prospects.