Intent Signals / Blog or newsletter subscribers

When someone subscribes to your blog or newsletter, it’s logged in your CRM. This shows they’re actively interested in your content and the topics you cover. It’s a clear sign that they’re open to learning more and engaging with your business.

A new subscription isn’t just a name on a list. It’s an opportunity to start a conversation while the prospect’s interest is fresh. 

Engaging quickly can help you:

• Connect over topics they already care about
• Share relevant insights or resources to deepen their understanding
• Position your product or service as a solution to their emerging needs

• A prospect subscribes after reading a guide on increasing sales efficiency. Send a follow-up email with tips or case studies related to that topic.
• Someone signs up for product updates. Invite them to a relevant demo or webinar.
• A lead subscribes to a blog series comparing industry solutions. Reach out with messaging highlighting your differentiators and success stories.
• You can also trigger an automated multichannel sequence that nurtures interest without overwhelming the prospect.

See how Duo Copilot uses blog and newsletter subscriptions from your CRM to trigger timely, personalized outreach.