Intent Signals / Recent ICP job changes

What is this signal?

This signal alerts you when people in your target audience change jobs, including moves to new companies and internal promotions.

You can configure the detection window (e.g., past 3 or 6 months) to focus on the most relevant changes.

Why it matters

Job changes are one of the strongest buying signals.

New hires and promoted employees often have fresh budgets, new priorities, and a mandate to improve processes making it an ideal time to introduce your solution.
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Reaching out while they’re settling in allows you to position yourself as a partner who can help them succeed in their new role.

By acting on this signal, you can:

  • Connect with prospects while they’re evaluating priorities and resources
  • Align your solution with their new responsibilities or team goals
  • Build early trust and credibility in their new position

How to act on this signal

  • Send a congratulatory email or LinkedIn message acknowledging their new role
  • Share relevant content such as case studies, product updates, or ROI guides that speak to their new responsibilities
  • Suggest a short call or demo to explore how your solution can help them meet new objectives
  • Use Duo’s AI sequences to automate follow-up and maintain timely, personalized outreach

Setup guide

See how Duo Copilot detects job changes in your target audience and surfaces them as actionable sales signals.

See how you can set up this signal in Duo