Playbook HQ / Recent ICP job changes

What is this signal?

Alerts you when a key persona or ideal customer profile (ICP) contact switches roles or companies.

Why it matters

Career moves often prompt buyers to review solutions, creating a natural opening for outreach.

How to act on this signal

  • Send a congratulatory email or social message.
  • Offer relevant content such as case studies, product updates, or ROI calculators.
  • Highlight how your solution can support their new responsibilities.

Setup guide

Duo Copilot tracks ICP job changes and updates CRM records automatically.

See how you can set up this signal in Duo