Why you should treat your tech like a team member
What would you had a highly capable, knowledgeable, and team member who was being constantly ignored? What if you were paying them for their potential but they somehow failed to deliver?
Nadjia Yousif, MD & Partner of The Boston Consulting Group, opened her TED Talk with these questions to throw some light on a common workplace issue. But she wasnât talking about employee integration; she was alluding to our use (and misuse) of technology in the workplace.
The connection between technology and employee enablement is nothing new, but in the context of emerging technologies and the rise of AI in the workplace, itâs evolving into something much more complex. And as Nadjia highlights, the techstack can quickly become a hindrance - cumbersome, over-complicated, and extremely costly - when teams fail to unlock its full potential.
In this blog, we dive a little deeper into Nadjia Yousifâs philosophy of âtreating tech like a colleagueâ and what this means for B2B sales teams looking to make the most out of their sales enablement tools. By resetting our mindset towards our techstack, we can learn to use it to nurture our day-to-day workflows, enhance productivity, and power business growth. If a colleague was being undervalued, youâd want to address the issue. Itâs time we did the same with our tech tools.