Amplemarket Blog

Behind the brand, the product, and the team, there’s a special glue that binds everything together at Amplemarket. That glue is the People Team. Without this core team of superstars, the rest of the Amplemarket team wouldn’t be here. From recruiting and onboarding new hires to nurturing our internal growth, the People Team shoulder the enormous responsibility of scaling the A team and enabling the company to achieve bigger, better things. Amplemarket sets the bar high when it comes to company culture and nowhere is that more apparent than in the People Team!

We're excited to announce the launch of the AI Copywriter, the newest addition to Amplemarket's all-in-one sales solution! Outbound motions can be time-consuming and require significant research, preparation, and creativity. With Amplemarket's AI Copywriter, users can create customized cold email and LinkedIn messages in just one click. The tool uses Large Language Models like GPT-3 to unblock creativity roadblocks and provide high-impact, personalized, and relevant copy for lead generation. ‍ "Our goal with the AI Copywriter is to make the sales process more efficient and effective for our users," said João Batalha, CEO at Amplemarket. "By leveraging the power of AI, sales professionals can spend less time crafting the perfect message and more time connecting with their prospects and closing deals."‍

Now we’ve all had some time to play around with AI copy generation, you’ve probably seen that when it does what you want, it’s pretty incredible. When it doesn't, it’s pretty useless. But it’s true what they say: garbage in, garbage out. In part 1 of this blog series on AI copywriting for B2B sales, we explored the power of ChatGPT and introduced some best practices to bear in mind when using any AI copy tools. In part 2, we’ll delve into prompts in more detail and show you can use ChatGPT to boost your outreach and strengthen your B2B selling strategy. Be sure to check out our ebook on B2B Sales Funnels so you can understand how these prompts slot into your sales cycle!

Now we’ve all had some time to play around with AI copy generation, you’ve probably seen that when it does what you want, it’s pretty incredible. When it doesn't, it’s pretty useless. But it’s true what they say: garbage in, garbage out. In part 1 of this blog series on AI copywriting for B2B sales, we explored the power of ChatGPT and introduced some best practices to bear in mind when using any AI copy tools. In part 2, we’ll delve into prompts in more detail and show you can use ChatGPT to boost your outreach and strengthen your B2B selling strategy. Be sure to check out our ebook on B2B Sales Funnels so you can understand how these prompts slot into your sales cycle!

Ironically, personal branding doesn’t come naturally to all salespeople. To some people, “selling yourself” is a lot more daunting than selling a product or service.‍But in today’s digital sales environment, it’s all wrapped up together. With 75% of B2B buyers and 84% of C-level or VP executives using social media to make purchasing decisions, social selling has never been more influential. Making a good impression online - as a brand and as an individual professional - is crucial if you’re looking to build strong B2B relationships.‍Chances are you’re already dabbling in social selling if you’re using LinkedIn for your business. In this blog, we’ll dive deeper into how personal branding can drive sales and why your team - from BDRS to SDRs, AEs and beyond - should double-down on it.

When you put a lot of work into defining your ICP, prospecting, and perfecting your cold outreach, you don’t want it all to go to waste. But with quotas to meet and goals to hit, it’s not uncommon for B2B sales teams to prioritize chasing new leads over those that are old or went cold. Add into the mix the rise of remote selling and the decline of face-to-face business, and it’s no surprise so many B2B leads drop off the radar.‍ In reality, this means missing opportunities to win new conversions at a fraction of the cost of generating brand new leads from scratch. In this blog we’ll take a deep dive into recycling and re-engagement campaigns that will help optimize your B2B sales cycle and unlock the goldmine you may already be sitting on.

The concept of AI copywriting tools has been around for some time, but (in case you've been living under a rock)the late 2022 release of ChatGPT took things to another level. From creating product descriptions to specific copy, idea generation to writing full-fledged blogs; as you’re about to see, the use cases are incredibly diverse and, for many working in sales in marketing, pretty exciting.‍ But don’t just take my word for it; let ChatGPT do the talking! We bring you Amplemarket’s interview with an AI copywriter, and our answer to the question: how can it help you as a salesperson?

You’ve researched your prospect, you’ve nailed the cold outreach, and you’ve even sent a nice personalized follow-up. You’re hoping your lead qualification has set you up for success - and then you hit an objection.‍ After all your hard work, and with the pressure of quotas or bonuses added into the mix, it can be difficult not to take an objection personally. Was it something you did? Something you didn’t do? Most importantly: what are you supposed to do now?‍ Objections are an inevitable part of sales, B2B or otherwise. They’re always going to happen. But what isn’t set in stone is how you choose to deal with them, and whether you turn them into an opportunity. In this blog post we’ll not only show you some common sales objections and how to respond to them; we’ll also explain why objection handling is so important in B2B sales and how it can become your key to building better customer relationships.

Every sale should be long-term, relationship-driven, and referral oriented. Unethical practices like deception and ignoring boundaries tarnishes the reputation of all other honest salespeople.