Amplemarket Blog

What would you had a highly capable, knowledgeable, and team member who was being constantly ignored? What if you were paying them for their potential but they somehow failed to deliver? Nadjia Yousif, MD & Partner of The Boston Consulting Group, opened her TED Talk with these questions to throw some light on a common workplace issue. But she wasn’t talking about employee integration; she was alluding to our use (and misuse) of technology in the workplace. The connection between technology and employee enablement is nothing new, but in the context of emerging technologies and the rise of AI in the workplace, it’s evolving into something much more complex. And as Nadjia highlights, the techstack can quickly become a hindrance - cumbersome, over-complicated, and extremely costly - when teams fail to unlock its full potential. In this blog, we dive a little deeper into Nadjia Yousif’s philosophy of ‘treating tech like a colleague’ and what this means for B2B sales teams looking to make the most out of their sales enablement tools. By resetting our mindset towards our techstack, we can learn to use it to nurture our day-to-day workflows, enhance productivity, and power business growth. If a colleague was being undervalued, you’d want to address the issue. It’s time we did the same with our tech tools.

More powerful personalization, boosted productivity, enhanced outbound potential; May brings another batch of Amplemarket product updates designed to make your B2B selling experience as intuitive and impactful as possible. Check out the latest Amplemarket improvements hot-off-the-press!

What makes Amplemarket unique? When your product is defined by cutting-edge technology, you rely on the brightest minds and most curious of optimists to bring your ideas to life, to solve issues, and to keep pushing the boundaries day after day. Quite simply, Amplemarket wouldn’t exist without our incredible engineering team. In actual fact, our co-founders were originally scientists, not salespeople. Their commitment to problem-solving, dedication to following the data, and sensitivity for software engineering were instrumental in setting Amplemarket’s technological trajectory and allowing us to attract some of the most outstanding talents in the industry today. We caught up with Tiago Sousa, Head of Engineering, and Software Engineers Gonçalo Cabrita, João Eira, and João Bibiano to lift the curtain on what it’s like to be an engineer at Amplemarket.

One of the most efficient ways to grow your business and drive pipeline is to ask for referrals. 84% of B2B decision-makers enter into purchases under the influence of referrals, and referral conversion rates are generally the highest of all B2B selling channels. Whether you're looking to diversify your lead generation or grow your brand awareness, having a creative and effective referral strategy means unlocking new value from your existing customers. But how do you ask for referrals in a way that feels natural and doesn't come across as pushy or forced? In this blog post, we'll explore the best ways to ask for referrals in B2B sales, including creative and effective strategies, LinkedIn referral tips, and referral message samples to help you craft the perfect request.

At Amplemarket, we envisioned a generative AI sales copy tool that helps our users write the perfect introductory message to leads in record time. We've learned a lot about using GPT-4 in the process and in this post we aim to provide you with a head start on your own AI-driven adventures! This is not an introduction to GPT-4 or the GPT family of models; for that you can, for example, read this blog post.

It’s not everyday you encounter a sales team that is actively using the product they sell, day-in, day-out. That’s exactly what makes the Amplemarket sales team so special. They don’t just help us promote the product to new users; they’re key contributors to our product development and the best Beta testers we could ask for. Using Amplemarket in their everyday work means that they’re always the first to try and test new features and help us close the loop between product ideation, optimization, and deployment. We chatted with Sales Development Representative Jacky Castaneda, Account Executives Elad Flishko, Michael Evert, and Beau Minder, and Head of Sales Raul Perdigão to find out what it’s like to work in a team that is pushing the boundaries of B2B sales both culturally and technologically.

Starting 2023 as we mean to go on - Q1 has gone in a flash but it’s been an action-packed period for the Product and Engineering Teams at Amplemarket. With the tech landscape changing every moment, we’re determined to keep B2B sales teams at the forefront of technological developments and to empower them with tools to sell more in today’s industry. From brand-new product features to handy improvements - check out Amplemarket’s product update highlights for Q1!

How do your leads perceive your product or service? How does it compare to your competitors? What are your ICP’s purchasing priorities? To answer these questions (and many more), we turn to competitive intelligence. It’s all very well believing you have the best solution, product, and go-to-market strategy, but taking a closer look at your competitors can help you see things from your prospect’s point of view and identify your areas for improvement. In this blog, we’ll dive into some competitive intelligence and buying intent techniques and tools that can help you get an edge over your competitors and identify some of your hottest leads. We’ll draw on the expertise of our Head of Customer Success, Cara, to explain how Amplemarket can integrate this sophisticated intelligence into your everyday selling.

Fear of the blank page? AI content generation has made it a thing of the past. In part 1 of this blog series, we sat down with ChatGPT to explore its general capabilities. In part 2, we shared some of our best practices for using AI copywriters and a selection of our favorite ChatGPT prompts for sales. Here’s what we’ve learned so far: AI copywriters can save you tonnes of time on content generationYou can experiment with a new tone of voice or approach in just a few clicks The quality of output is heavily dependent on the quality of your prompt.‍ Most importantly, there’s one thing that especially concerns salespeople: AI copy tools like ChatGPT struggle to create hyper-personalized cold emails or messages without extra data. In this blog, we’ll address how salespeople can deal with this issue and explore the scope of AI-powered personalization. After all, we wouldn’t be Amplemarket if we didn’t have faith in AI!