Intent Signals / News and events

This signal tracks recent news and events about the companies you monitor.

Duo Copilot surfaces companies with relevant announcements in your selected news categories.

Company news often signals key moments such as expansions, acquisitions, leadership changes, or major contracts.

These events can reveal new priorities, initiatives, or available budget.

Reaching out at the right time and referencing relevant news demonstrates that your outreach is researched, timely, and relevant; helping you stand out from competitors.

By acting on this signal, you can:

• Engage decision-makers during important moments for their business
• Position your solution as aligned with recent initiatives or strategic changes
• Build credibility by referencing their news or achievements in a thoughtful way

• Send personalized outreach mentioning the specific news or event
• Share relevant content, case studies, or demos aligned with the initiative or topic
• Use multi-touch sequences to maintain visibility with companies showing repeated news activity

See how Duo Copilot monitors company news and events and surfaces leads as actionable sales signals.