Intent Signals / Past customer job changes

What is this signal?

This signal tracks when contacts who were previously your customers change jobs.

You can define which contacts to monitor, either by selecting customer accounts in your CRM or uploading a precise list.

Why it matters

A past customer or champion changing jobs is one of the warmest possible signals.

They already know your product and its value, and their move creates a natural opening to introduce your solution at their new company.

Leveraging the trust and familiarity you’ve built can help accelerate engagement and adoption.

By acting on this signal, you can:

  • Reconnect with trusted contacts in their new role or company
  • Leverage their prior experience to introduce your solution confidently
  • Accelerate adoption by positioning your product as a familiar, reliable option

How to act on this signal

  • Send a congratulatory email or social message or call acknowledging their new role
  • Reference their previous success with your product and suggest how it could benefit their new team
  • Share relevant content such as case studies, webinars, or product updates to demonstrate continued value

Setup guide

See how Duo Copilot monitors past customer contacts and surfaces job changes as actionable sales signals.

See how you can set up this signal in Duo