Intent Signals / Competitors’ G2 reviews

This signal tracks when someone posts a review about one of your competitors on G2.When a new review appears, Duo identifies the reviewer, surfaces them as a lead, and provides the full content of their review.

It then generates an multichannel outreach sequence to help you engage with relevant, empathetic messaging.

A competitor review is a strong buying signal. It shows that the person is actively using or evaluating another solution, and may be facing friction.

Negative or neutral reviews, in particular, reveal pain points and unmet expectations.

These moments give your sales team a perfect opportunity to reach out while the prospect is still reconsidering options.

By acting on this signal, you can:

• Engage prospects while they’re reevaluating their options
• Address pain points with specific proof points and case studies
• Position your product as a better fit without being pushy

• Review the review content to understand what the user is struggling with
• Send a personalized email acknowledging their experience and showing how your solution solves those issues
• Share customer stories or G2 comparisons highlighting your strengths in the same areas
• For neutral reviews, offer a short call or demo to show how your product could improve their workflow
• Use Duo’s AI sequences to automate follow-up and keep outreach timely and relevant

See how Duo Copilot monitors competitor G2 pages and automatically surfaces new reviews as actionable sales signals.