Playbook HQ / Competitors’ G2 reviews

What is this signal?

Track when competitors receive negative or lukewarm reviews on G2.

Why it matters

Competitor reviews highlight pain points your prospects may be experiencing and give your team an opening to position your solution effectively.

How to act on this signal

  • Identify prospects who recently engaged with competitors.
  • Send tailored emails highlighting differentiators or relevant success stories.
  • Share content such as case studies showing how your solution addresses similar challenges better.
  • Consider other outreach channels for prospects showing repeated interest.

Setup guide

Duo Copilot monitors competitor reviews and logs these events in your CRM for immediate action.

See how you can set up this signal in Duo