What is this signal?
When a lead opens or clicks your emails multiple times but doesn’t respond, it signals interest that hasn’t converted into action.
Why it matters
This is a chance to clarify value, address questions, or offer a direct next step. Timely follow-up prevents the lead from going cold and shows attentiveness.
How to act on this signal
- Send a follow-up message referencing their engagement.
- Ask a direct question or offer a next step to prompt response.
- Trigger a personalized sequence that keeps engagement warm without overwhelming.
Setup guide
See how Duo Copilot uses Email Engagement Signals from your CRM to trigger personalized outreach automatically.