Intent Signals / Closed-lost reactivation

What is this signal?

This signal tracks contacts tied to opportunities in your CRM that were previously marked as Closed Lost.

Once configured, Duo Copilot continuously monitors these opportunities and surfaces them for re-engagement after a defined follow-up period.

Why it matters

A Closed Lost opportunity isn’t always a permanent β€œno.” Timing, budget, or priorities may have been blockers previously.

This signal allows your team to systematically circle back when circumstances have changed, leveraging prior context and familiarity to reignite conversations.

By acting on this signal, you can:

  • Re-engage prospects when they’re more likely to be receptive
  • Use previous deal context to make outreach personalized and relevant
  • Increase the chance of converting previously lost opportunities into wins

How to act on this signal

  • Reference prior conversations, objections, or pain points in your outreach
  • Share updated content such as case studies, product updates, or success stories
  • Suggest demos or consultations aligned with their current context
  • Use Duo’s AI sequences to automate timely, thoughtful follow-up without losing personalization

Setup guide

See how Duo Copilot monitors Closed Lost opportunities and surfaces them as actionable sales signals.

See how you can set up this signal in Duo