Playbook HQ / Closed-lost reactivation

What is this signal?

Identifies opportunities marked as closed-lost and brings them back into view with relevant context from your CRM.

Why it matters

Re-engaging closed-lost deals at the right time can uncover renewed interest or changed circumstances.

How to act on this signal

  • Reference prior discussions or challenges in a personalized outreach email.
  • Share updated case studies, new product features, or success stories relevant to their industry.
  • Consider social touchpoints or automated sequences for contacts showing prior interest but no current activity.

Setup guide

Duo Copilot integrates with your CRM to pull context and alert reps when closed-lost opportunities are worth revisiting.

See how you can set up this signal in Duo