Intent Signals / Past prospect job changes

What is this signal?

This signal detects when contacts who were past prospects β€” people you engaged with previously but who didn’t become customers β€” change jobs.

You can define exactly which contacts to monitor by uploading them with specific labels.

Why it matters

A β€œno” from last year may turn into a β€œyes” when a prospect has a new context or responsibilities.

By acting on this signal, you can:

  • Reconnect with prospects in a new context where their priorities may have changed
  • Highlight how your solution aligns with their new responsibilities or company goals
  • Increase the likelihood of converting previously lost opportunities

How to act on this signal

  • Reach out with a personalized note acknowledging their new role.
  • Highlight how your solution addresses challenges relevant to their new responsibilities.
  • Share content like product updates, ROI calculators, or relevant industry guides.
  • Consider multi-touch sequences for high-value accounts showing repeated engagement.

Setup guide

See how Duo Copilot monitors past prospect contacts and surfaces job changes as actionable sales signals.

See how you can set up this signal in Duo