What is this signal?
This signal detects when contacts who were past prospects — people you engaged with previously but who didn’t become customers — change jobs.
You can define exactly which contacts to monitor by uploading them with specific labels.
Why it matters
A “no” from last year may turn into a “yes” when a prospect has a new context or responsibilities.
By acting on this signal, you can:
- Reconnect with prospects in a new context where their priorities may have changed
- Highlight how your solution aligns with their new responsibilities or company goals
- Increase the likelihood of converting previously lost opportunities
How to act on this signal
- Reach out with a personalized note acknowledging their new role.
- Highlight how your solution addresses challenges relevant to their new responsibilities.
- Share content like product updates, ROI calculators, or relevant industry guides.
- Consider multi-touch sequences for high-value accounts showing repeated engagement.
Setup guide
See how Duo Copilot monitors past prospect contacts and surfaces job changes as actionable sales signals.
