How ImpartX transformed their outbound to achieve +50% open and +20% reply rates

Background

Jack Patrickson and Peter Knight are at the head of ImpartX, a top-tier UK based company focused on the success of medium to large businesses.

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They operate in the Deep Sales and Business Development areas, specializing in Supplier Relationship Management and e-Sourcing platforms that drive innovation, bring flexibility, and create opportunities for growth - all through utilizing ground breaking enterprise technologies.  

It takes a lot of the manual error and processing all of the things that can go wrong from a human perspective out of making sure you're reaching out on a daily basis. Liam Patrickson, Co-Owner at ImpartX

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The Challenge

They specialize in being the business development engine for companies, which meant that they focused in finding the right prospects, create automated sequences, and ultimately deliver quality leads. ImpartX had a semi-manual framework enhanced with different tools

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Their biggest challenge was scalability due to time consuming processes. They spent most of their time on manual tasks, putting together lists, validating data and reaching out making it difficult for ImpartX to scale with their resources.

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The Solution

Amplemarket’s lead generation tools and Multichannel Selling provided ImpartX with the foundation to set up a scalable outbound process.

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The quality control over the data allowed them to laser-focus their outreach. They were features like the ICP filters and the Linkedin extension that slashed their prospecting time.

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Now they are able to set up their outreach plans for their clients within a few clicks and focus on monitoring and improving the strategy.

I think Amplemarket it's a service that everyone needs in their tool box working for you while you can concentrate on other tasks. Peter Knight - CoFounder of ImpartX

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The Results

ImpartX was able to slash their time consumed prospecting for their clients, allowing them to provide a much higher volume of leads, better qualified with less manual input. Features like the Automated Sales Workflows, Multichannel Selling, and Social Prospecting enabled the team to optimize processes and speed up the pipeline generation. 

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This translated into tangible metrics for themselves and their clients:

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1. An average of +45% open rates in their sequences with many surpassing the 50% mark.

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2. Sequences reach a 20% reply rate and rage from a minimum of 6% for awareness campaigns up to +20% reply rate.

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3. Quality of service improved as they were able to provide better insights and a personalized approach to their clients while some tasks were being automated.

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In Conclusion

ImpartX was looking for an all-in-one tool that would allow them to optimize their resources, increase production without compromising on  and improving quality, and ultimately increase revenue.

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With amplemarket they are able to slash their time consumption on manual tasks, allowing them to cater more and better clients that has a direct impact in their revenue generation. 

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The headaches around how to best approach a new market disappeared because this one boom we get a message that’s concise and the most personal possible and we don't have to think about it anymore. In the meantime, you can see what's actually happening through statistics rather than going on gut feel. ‍Liam Patrickson - CoFounder of ImpartX