How Bazaarvoice (formerly Curalate) added $1.5M+ to their sales pipeline by targeting untapped markets

Founded in 2012, Curalate (now Bazaarvoice) is a leading technology company that helps brands use social content and audiences to sell more effectively online. It makes any social channel shoppable, leverages user-generated content (UGC), and activates influencers.

Curalate connects social and commerce for hundreds of the world’s leading brands, including Gap, Nike, and Nordstrom. It helps brands create a compelling commerce experience that adapts to how consumers currently discover products.

“We needed to find the untapped markets within specific industries and create a new sales pipeline for our sales reps."

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Curalate was already the industry leader in digital commerce optimization for brands. Despite this, the Curalate sales team faced four major challenges:

• Finding which brands needed help with digital optimization.
• Getting to the right person within target companies.
• Creating a strong sales pipeline for two different regions (US and Europe).
• Re-engaging with newsletter subscribers to convert them into customers.

“Amplemarket helped Curalate find the exact target audience we were looking for at a fraction of the effort and cost.”

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In 2017, Curalate turned to Amplemarket to help ramp up sales.

Amplemarket allowed Curalate to find companies based on the technologies they used (e.g., Shopify, Instagram, Pinterest), and filtered them by industry (Fashion Apparel, Jewelry, Sports), helping identify online stores relevant to Curalate.

The Curalate team created tailored campaigns based on the industries they targeted.

Amplemarket enabled personalized follow-ups and messages sent at different times, covering both the US and European markets.

They also implemented a dedicated campaign for newsletter subscribers.

Automatic tagging of emails gave Curalate greater insights into their interactions.

"Amplemarket allowed us to create a continuous stream of interested prospects.”

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After one year, Curalate scheduled 200+ calls through Amplemarket, increasing the sales pipeline by $1.5M. They maintained more than 3,500 conversations with leads without adding more sales reps.

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By partnering with Amplemarket, Bazaarvoice (formerly Curalate) successfully expanded into untapped markets and built a strong sales pipeline across multiple regions.