From old-school cold calls to multichannel success: How Covlant AI 5x’d meeting bookings with AI signals

Covlant AI is building a cutting-edge AI agent designed to maximize code quality for developers, differentiating itself from other solutions with its focus on code quality, AI-powered reliability over “flashy features”. The young company recognized that staying ahead in their competitive AI sphere required them to adopt a more sophisticated approach in their go-to-market strategy.

This is the story of how a forward-thinking AI company found the perfect balance between technological automation and personalized, human-first sales with Amplemarket’s platform of AI agents.

Cole McCarthy explains that his move into the generative AI SaaS space was a learning curve in itself, and also brought home to him the need for a more nuanced GTM approach.

“Given this space was new to me and new in general, we needed more than just a contact database to stay relevant in the market.”

“With all
the AI spam email options out there, we were looking for something that could empower me with AI without making the outbound process purely agentic.”

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Although personalization and deep account research were cornerstones of Cole’s cold outbound, his tried-and-tested methods were extremely time-intensive and restrictive when it came to scaling. He tells us:

“When I was an SDR, for example, I would try to find three data points that would be on every prospect’s website to make my outreach relevant: a new product offering, number of company offices, and what percentage the sales team had grown by. I would do all that with Google, then put it into my email blasts.”

As he describes, unfortunately, no amount of manual research could guarantee him results: “it was a ton of work to do just one email blast to one organization that might already have a solution, or might not read the email at all. It might go straight to spam.”

Seasoned seller Cole hoped his ideal solution would strike the perfect balance between AI agent and human input. 

On the one hand, he understood the potential of leveraging AI automation to improve efficiency and scalability, but on the other, his experience had taught him the irreplaceable value of human connection in sales.

“I see a lot of tools now passing themselves off
as end-to-end SDR agents, but no one’s ready
for that — you can tell when it’s a person selling
to you or when it's a robot.”

“I was looking for a
hybrid approach where you can set up the AI to
do what you want but still have control over those personal touches.”

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As a veteran cold-caller, Cole started comparing phone data accuracy across a number of sales enablement tools. The results of his test came out with a clear winner: “Amplemarket averaged at least 30 to 40% better accuracy compared to other providers”:

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However, as Cole explains, this wasn’t the only thing that helped him make his final decision:

“I’ve used the likes of ZoomInfo, Salesloft, 
Outreach, Seamless, and Apollo in the past, 
but only Amplemarket had great quality AI 
features and really streamlined integration.”

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He adds:

“It includes so many individual features, like being able to export leads from LinkedIn posts, that anyone with sales experience would see and say, ‘wow, that’s a lot of potential revenue right there!’”

It’s taken Cole less than two months to completely transform his way of selling using Amplemarket and Duo Copilot:

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“It would have been a huge mistake to go 
with any other tool!”

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Amplemarket’s multichannel prospecting capabilities have helped died-in-the-wool cold-caller Cole to switch up his approaches and maximize engagement with his AI-savvy target audience.

“I didn’t even think of myself as a social outreach type of dude until I started using Amplemarket. It changed the way I do my outreach and now I don’t even have to cold call that much. it’s honestly awesome because while I take pride in cold calling, 
I don’t love it!”

Cole highlights a couple of his automated AI copilot 
signals – Engagement with LinkedIn Thought Leaders and 
Engagement with Posts mentioning Keywords – as particular favorites for finding leads whose interests align with Covlant AI’s product offering.

“I’d say I spend 30-40% less time prospecting because Duo tells me which posts specific prospects are interested in, 
then I can check out those posts and often export another 
few hundred leads via the LinkedIn extension.”

Needless to say, this allows Cole to tap into buying 
intent data he couldn’t easily access through his previous 
manual methods.

“Before Duo I was very old-school and I spent most of my day on the phones but in my first week on Duo Copilot I booked 8 meetings on LinkedIn, so I guess you can teach an old dog new tricks!”

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“I still make calls because the phone number data is great, plus I have a signal to tie into my call to help that feel more personalized as well.”

Having an AI copilot is also helping Cole stay up to speed with the fast-moving AI landscape and the competitors around him:

“Since I have my LinkedIn signals and outreach moving and grooving in the background, that gives me time to actually look at the posts and content relevant to my prospects. I’m learning about industry trends as I’m prospecting, which helps me make sure I’m positioning the product well.”

For Covlant AI, finding the right balance between automation 
and personalization in their sales process was crucial. Amplemarket’s hybrid AI/human approach has provided exactly what they needed.

“In the past I was skeptical about using an AI company that just spammed emails mentioning something trivial like the prospect’s college mascot, but with Amplemarket’s hybrid model 
of empowering the rep with AI, I feel it is the perfect balance.”

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By combining accurate data, intelligent signals, and AI-powered outreach, Covlant AI’s one-person sales engine has established an efficient and effective sales operation that matches the innovation of their product.

Learn more about Covlant AI and follow them on LinkedIn.