The biggest challenge for the sales team truly came down to resources needed to scale. In sales, this typically means the number of people and hours in the day.
As a team of two, Rodrigo and Frederico were well aware of this. From the start, they emphasized leaning into technology to make themselves more efficient.
"Not only were we uncovering a large number of leads, but the bounce rate was incredibly low. What sets Amplemarket apart is the high accuracy of its data. Bounce rate is the number one indicator."
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Rodrigo and Frederico put together an extensive sales tech stack. They used Reply.io for sequencing, Lusha for lead generation, Salestack for CRM and sales automation, and more!
One gap they identified in their tech stack was the lack of a tool to automate inbound requests.
As a small team, it was hard to quickly manage inbound leads to ensure they were scheduled or qualified.
Their current system had no way to automate this, which meant they had to manage each inbound lead manually and ad hoc, constantly interrupting their workflow.
Even with a robust outbound stack, Rodrigo and Frederico couldn’t manage everything on their own. Their outbound focus was to target large, ideal prospects. This led to a smaller but more refined outreach methodology where every lead matters.
Unfortunately, they noticed bounce rates were higher than expected, and open rates were lower than expected.
This was likely due to invalid contact information for leads and a lack of scalable personalization options in sequencing to elicit opens and replies.
Always looking to improve, the team sought a way to consolidate disparate systems and drive better results. That’s when they found Amplemarket.
