How MaestroQA leveraged Amplemarket’s intent signals
to 6x pipeline efficiency

MaestroQA is a leading quality assurance (QA) platform helping customer experience (CX) teams scale and improve performance.

The MaestroQA team recognized that precisely-timed outreach was critical to winning deals and getting the edge on their competitors, but struggled to find the intent data solution that fit their needs. This is the story of how they turned to Amplemarket’s unified AI platform to identify high-intent buyers, automate prospecting, and eliminate manual work in tracking leads.

The MaestroQA team knew for a long time that intent-focused outbound would help them build more qualified pipeline. 
They even had some motions in place that brought them consistently strong conversions — the only problem was they were too manual and inefficient to scale. SDR Manager Cole Brummund tells us:

“At least 50% of our outbound is informed by signals. So we were already committed to an intent-based outbound strategy, but the process was painfully slow.”

Before Amplemarket, the sales team relied on spreadsheets and LinkedIn Sales Navigator to manually track former users and check if they had moved to new companies, search for job changes, and update lead lists.

This equated to hours of manual data processing that ate into the team’s active sales time.

“We had thousands of contacts in spreadsheets 
and were looking them up on LinkedIn one by 
one — it took forever.”

{{testimonial-person}}

In their search for a more efficient solution, the team invested heavily in intent-based tools, only to find that their signals weren’t precise enough.

“We’ve always bought into intent tools — ZoomInfo, G2, 6sense — but those mainly track website traffic or G2 profile views. We needed something that would surface leads actively engaging with competitors or hiring for QA roles.”

“With ZoomInfo and 6sense, we were still missing people who were actually in a buying cycle. We’d reach out too late, or we’d just be guessing.”

MaestroQA needed a solution that went beyond basic company-level intent tracking and gave them actionable,
real-time sales intelligence.

In Amplemarket, MaestroQA found a solution that gave them access to the intent data they needed, plus new signals to help them target the right buyers at the right time.

With real-time AI Job Change Alerts surfacing their prospects’ latest movements, Cole’s team no longer had to trawl through spreadsheets and LinkedIn for hours on end.

“That’s allowed us to supercharge the approach we already knew brought good results. Now we just upload our list of former users to Amplemarket, and it automatically tracks when they change jobs — no more spreadsheet lookups!”

{{testimonial-person}}

In addition, the team tapped into AI-powered Buying Intent Signals that allowed them to identify individual prospects showing an interest in competitors’ solutions, and, in Cole’s words, “bring in leads already in the buying process that we wouldn’t have been able to find before.”

Another new signal approach that yielded good results for the team was filtering for companies currently hiring — a great proxy sign of growth:

“We had no way to track when a company was hiring for QA roles before Amplemarket. Now, every time a company hires a QA leader, we immediately reach out. We’ve booked so many opportunities from it.”

{{testimonial-person}}

Unlike MaestroQA’s previous tools, Amplemarket’s AI provided the team with real-time, contact-level insights they could act on with confidence.

“With ZoomInfo and 6sense, it felt like we were fishing in the dark. Amplemarket gives us leads we know are relevant, and we know exactly why.”

By automating job change tracking and competitor buying signals, over the past 6 months MaestroQA has recorded:

{{results-cards}}

Cole tells us that the prospecting efficiency gains have been incredible for the team:

“I’d say to look up and reach out to just 10 former users per week used to take us 3–5 hours. 
With Amplemarket, the same process takes 
10–20 minutes.”

{{testimonial-person}}

Amplemarket has allowed them to amplify their best-performing approaches — old and new — in a way that would have been unthinkable before.

“Brand awareness and timing are the two biggest things that are top of mind for us, so these signals are helping us scale our tactics around both.”

“Our job change sequences are consistently hitting 18% reply rates, which is a huge improvement on our previous efforts. We’ve been able to consolidate that approach and scale it in a way that keeps our outreach relevant.”

Outbound success is all about timing — and Amplemarket’s AI-powered lead intelligent has transformed how MaestroQA identify and engage high-intent buyers.

By leveraging AI to automate job change alerts, competitor intent tracking, and former user re-engagement, the team is eliminating hours of manual prospecting work, increasing reply rates with highly targeted outreach, and capturing deals that would have otherwise slipped through the cracks.

As Cole describes, he and his team are committed to using AI in a way that makes their outreach as high-value and relevant as possible:

“Right now, AI is everywhere. People’s inboxes are being blown up by bad AI-generated messages, and we see a lot of teams just trying to speed up everything. But we only want to scale our outreach if we can still lean into a more human, personalized approach.”

{{testimonial-person}}

Learn more about MaestroQA and follow them on LinkedIn.

MaestroQA showed that you don’t have to sacrifice quality of outreach for scalability. With the automated real-time, actionable lead signals, you can have both!