How MaestroQA leveraged Amplemarket’s intent signals
to 6x pipeline efficiency

MaestroQA is a leading quality assurance (QA) platform that helps customer experience (CX) teams scale and improve performance.

The team recognized that precisely timed outreach was key to winning deals and staying ahead of the competition, but they struggled to find an intent data solution that fit their needs. This is the story of how they turned to Amplemarket’s unified AI platform to identify high-intent buyers, automate prospecting, and eliminate manual lead tracking.

The MaestroQA team had long known that intent-focused outbound could help them build a more qualified pipeline.

They already had motions in place that delivered consistently strong conversions, the only problem was that those motions were too manual and inefficient to scale.

“At least 50% of our outbound is informed by signals. So we were already committed to an intent-based outbound strategy, but the process was painfully slow.”

{{testimonial-person}}

Before Amplemarket, the sales team relied on spreadsheets and LinkedIn Sales Navigator to manually track former users, monitor job changes, and update lead lists.

That meant hours of manual work, time that could have been spent selling.

“We had thousands of contacts in spreadsheets and were looking them up on LinkedIn one by one. It took forever!” shares Cole.

In their search for a more scalable solution, the team tried several intent-based tools but kept running into the same problem: the signals weren’t precise enough.

"We’ve always bought into intent tools like ZoomInfo, G2, and 6sense, but those mostly track website traffic or G2 profile views. We needed something that could surface leads actively engaging with competitors or hiring for QA roles.”

“With ZoomInfo and 6sense, we were still missing people who were actually in a buying cycle. We’d reach out too late, or we’d just be guessing.”

{{testimonial-person}}

MaestroQA needed more than basic company-level intent. They needed actionable, real-time sales intelligence that could power timely, targeted outreach.

With Amplemarket, MaestroQA found a solution that not only delivered the intent data they needed but also surfaced new signals to help them target the right buyers at the right time.

Real-time AI Job Change Alerts revealed their prospects’ latest moves, so Cole’s team no longer had to spend hours digging through spreadsheets and LinkedIn.

“That’s allowed us to supercharge the approach we already knew brought good results. Now we just upload our list of former users to Amplemarket, and it automatically tracks when they change jobs. No more spreadsheet lookups!”

The team also tapped into AI-powered Buying Intent Signals to identify individual prospects showing interest in competitor solutions. As Cole puts it:

“We’re now bringing in leads already in the buying process that we wouldn’t have been able to find before.”

Another signal that delivered strong results was filtering for companies currently hiring, a reliable proxy for growth.

“We had no way to track when a company was hiring for QA roles before Amplemarket. Now, every time a company hires a QA leader, we immediately reach out. We’ve booked so many opportunities from it.”

{{testimonial-person}}

Unlike the tools they used before, Amplemarket’s AI gave them real-time, contact-level insights they could act on confidently.

“With ZoomInfo and 6sense, it felt like we were fishing in the dark. Amplemarket gives us leads we know are relevant, and we know exactly why.”

{{testimonial-person}}

By automating job change tracking and competitor buying signals, MaestroQA has recorded impressive results over the past six months:

{{results-cards}}

Cole tells us the efficiency gains have been game-changing for the team:

“I’d say looking up and reaching out to just 10 former users per week used to take us 3–5 hours. With Amplemarket, the same process takes 10–20 minutes.”

{{testimonial-person}}

Amplemarket has enabled the team to scale their most effective tactics, both new and old, in ways that would have been unthinkable before.

“Brand awareness and timing are the two biggest things that are top of mind for us, so these signals are helping us scale our tactics around both.”

“Our job change sequences are consistently hitting 18% reply rates, which is a huge improvement on our previous efforts. We’ve been able to consolidate that approach and scale it in a way that keeps our outreach relevant.”

{{testimonial-person}}

Outbound success is all about timing, and Amplemarket’s AI-powered lead intelligence has transformed how MaestroQA identifies and engages high-intent buyers.

By using AI to automate job change alerts, competitor intent tracking, and former user re-engagement, the team has eliminated hours of manual prospecting, increased reply rates through highly targeted outreach, and captured deals that would have otherwise slipped through the cracks.

As Cole puts it, his team is committed to using AI in a way that keeps their outreach high-value and human:

“Right now, AI is everywhere. People’s inboxes are being blown up by bad AI-generated messages, and we see a lot of teams just trying to speed up everything. But we only want to scale our outreach if we can still lean into a more human, personalized approach.”

MaestroQA shows that you do not have to sacrifice outreach quality for scale. With automated, real-time, actionable lead signals, you can have both.