How Deel SDRs booked 20+ meetings monthly to drive 20x revenue growth

Deel is a hiring and payroll platform built for remote teams. Founded in 2019, they quickly raised $156 million in Series C funding and reached a $1.25 billion valuation in under two years.

In June 2020, Deel started working with Amplemarket to grow their customer base and scale their sales team. Since then, Deel has grown revenue by 20x in just 12 months.

We spoke with Benjamin Guigui, one of Deel’s earliest sales team members and a power user of Amplemarket, to learn how they made it happen.

“Deel is growing thanks to Amplemarket, I’m convinced by it.”

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This case study dives into how Deel uses Amplemarket and the small wins fueling their growth.

Deel’s sales team faced a major challenge: their tech stack wasn’t connected. Lead generation, outbound, and CRM platforms worked separately, making it tough to get clean, accurate data.

At the same time, they had to hit aggressive sales quotas. Managing multiple tools slowed productivity and made it hard to keep deliverability high, a key factor for starting conversations.

Since June 2020, Deel has rolled out Amplemarket across all their SDR and AE teams in North America, EMEA, and APAC. SDRs make up 90% of their usage.

Benjamin explains:

“The start of every single outbound sales process begins with Amplemarket.”

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Outbound is complex. Ben says it’s a full-time job just to navigate it well. “If your emails don’t get opened, you’re not having conversations or booking demos.”

Deel avoids mass emailing and focuses on an Account-Based approach. They’ve tested extensively to find what works.

The key? Balancing automation with customization. Amplemarket offers the “perfect in-between,” letting Deel personalize messaging at scale.

They also rely on automated sales workflows to save time on routine tasks. For example, when an Out of Office reply includes a new contact, Amplemarket automatically triggers a new sequence for that lead, keeping data and processes smooth.

Deel has seen significant success over the past year, and Ben credits Amplemarket as a key part of that. The team closely tracks core metrics like open rates, reply rates, and meetings booked.

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With their previous tool, Deel’s open rate was around 35%. Since switching to Amplemarket and using features like the Email Deliverability Booster and Domain Health Center, that number has climbed to about 62%.

They’re now seeing an average reply rate of 17.8% and are booking 20+ meetings per SDR each month.

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Ben also points to the team’s favorite Amplemarket feature: LinkedIn automation. They customize their outreach at scale, including personalizing connection messages to larger lead lists.

Amplemarket’s LinkedIn automation allows them to send highly tailored messages in batches with just a click. Ben shared that this functionality now handles about 75% of the LinkedIn workload they used to manage manually.

In fact, while we were talking, Ben mentioned he had just booked a demo from an initial LinkedIn connection message earlier that hour.

Deel’s revenue grew 20x in one year. About 30% of their sales come from outbound, and half of their largest clients came through Amplemarket.

“As of today, every single SDR within Deel is using Amplemarket to start their sales processes.”

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“From lead generation to targeting a prospect to engaging in a tailored way, all of that is automated and interconnected in our toolbox. What sets Amplemarket apart is the support and relationship we’ve built over the last year, making sure everyone is onboarded and trained properly to use the tool to its fullest.”