Amplemarket vs. Cognism: How myConversation found the ultimate data provider

With customers ranging from startups to national newspapers to PLCs, myConversation provides data-driven service solutions that help businesses reach and engage customers in the remote selling environment. Nick and his team work with clients individually to optimize seller positioning and start hyper-relevant conversations that stand out in the automated sales landscape.

When they turned to Amplemarket to source data for a large enterprise client, they found a solution that aligned perfectly with their mission to cut through the noise of digital selling.

myConversation came to Amplemarket with a clear challenge: to support the outbound strategy of a high-profile client.

“The Amplemarket team really helped us get the green light from our enterprise client. Even when we couldn’t name the client upfront, they were willing to handle all our compliance and data requests.”

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Nick’s team evaluated multiple lead generation and prospecting tools but eventually narrowed the list down to two: Amplemarket and Cognism.

Their non-negotiables for the ideal solution were:

• Data provenance to meet the client’s compliance requirements
• Data reliability and accuracy to maximize prospecting potential
• Data relevance and granularity to support hyper-relevant outreach strategies
• Email validation to optimize deliverability

Both Amplemarket and Cognism met these criteria on paper, so myConversation set up a test to find the winner.

Nick and his team ran the following experiment:

• They sourced 500 leads for their client’s target ICP from Amplemarket and 500 from Cognism, using the same filters such as company size and industry for both.
• Each platform was used to enrich its lead data and validate emails.
• They reached out to all leads from both sets using three consistent email copy variations.
• Outbound KPIs like delivery rates, bounces, open rates, replies, and opportunities were tracked and compared.

“We did a proper test with Amplemarket versus Cognism. We obtained a sample of 500 contacts based on our targeting for each, used the same email sequence copy, and sent from the same email accounts. It was a true split test; the only difference was the data provision.”

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The test revealed a clear winner!

“The email bounce rate for Cognism was higher, which suggested their email verification wasn’t as strong as Amplemarket’s.”

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Amplemarket came out on top in every category:

• Stronger email verification led to lower bounce rates for Amplemarket leads.
• Cognism data generated more automated responses from contacts no longer at the target companies. This was much lower with Amplemarket thanks to more current contact information.
• Engagement was significantly higher for Amplemarket leads. Since the email copy was consistent, this indicated Amplemarket was better at identifying the right personas to contact.
• Immediate interest, referrals, and follow-ups were all higher with Amplemarket data, resulting in more qualified leads.

“It seemed Amplemarket was better at getting close to the contacts we wanted. We noticed Cognism’s data included some irrelevant records and outlying job titles that didn’t fit our ICP.”

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To top it off, Amplemarket’s solution cost about a third of Cognism’s, delivering far better ROI for myConversation.

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Amplemarket’s data enabled myConversation to close the deal with their enterprise prospect and execute the sophisticated, data-driven outbound campaign the client wanted.

Their objective side-by-side comparison with Cognism highlighted Amplemarket’s clear strengths in lead generation, data enrichment, and email validation.

We’re excited that Amplemarket’s solution could deliver such strong value to Nick’s team and their client!

“Not only was Amplemarket better in delivery, but overall it provided us with loads more conversations with the same email copy compared to Cognism.”

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