How Chattermill’s account executives tripled interested leads with zero extra work

Chattermill helps companies understand what their customers want with granular customer feedback insights.

Using Chattermill, companies can unify their customer feedback data across surveys, reviews, support tickets, conversations, and social media to uncover what customers want, need, and expect from their products and services.

“When we reached out to Amplemarket, we were having difficulties in 2 main aspects: finding the contact of the decision makers within large B2C companies and understanding which messages lead to a higher conversion rate within our ideal customer profile.”

Chattermill had a team of account executives and sales reps that needed help in booking calls. The goal was to have their life simplified by putting outreach on autopilot so that they could focus on taking the calls.

“We wanted to be able to supplement our account executives with more calls without all the hassle of searching for contacts, emailing individually and following up”

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Chattermill required a solution that was able to solve 3 issues:

• Generate the contacts for their target audience (Customer Experience decision makers in large B2C companies all over the world)
• Send personalized email messages at scale
• Automate the sales flow to help their sales reps save time and focus on closing deals (these repetitive tasks are exactly what Amplemarket's new AI agents now handle autonomously for modern sales teams)

Chattermill wanted their account executives to focus on closing deals and remove repetitive and tedious tasks from their day to day operations.

Amplemarket was able to create a highly personalized outbound strategy and generate opportunities with decision makers at large B2C companies.

“Amplemarket is great for teams that need their account executives to focus on where they add the most value. With Amplemarket you can have the outbound on autopilot while your AEs can focus on taking calls from warmer leads."

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Amplemarket helped Chattermill define the ideal target audience (in this case Customer Experience leaders) and set up an outbound sales strategy that consisted of four different personalized email outreach scenarios:

1. Schedule meetings and coffees in cities where they were hot desking
2. Get introductions to people attending customer experience conferences worldwide
3. Set up a cold outreach strategy to customer experience leaders
4. Define and run A/B tests for different target audiences as well as email copy testing and optimization

“The Customer Support team at Amplemarket was very helpful in sharing knowledge about what worked well in terms of generating interested leads.”

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With Amplemarket’s sales automation tools Chattermill was able to generate opportunities with large billion-dollar companies without requiring their account executives to do extra work.

Chattermill has been using Amplemarket for more than a year now, and Amplemarket has been able to consistently deliver a stream of interested leads to each of its account executives.

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It continues to be a very successful collaboration, as not only is Chattermill saving time for their account executives, but they are also closing more deals.