How Level180 powers pipeline for 30+ hyper-growth clients

Level180 is a B2B sales consultancy that provides coaching and hands-on pipeline management support to small and medium-sized businesses. The company’s vision is to help organizations tackle the three universal challenges in sales: lead generation, deal management, and closing.

Founder and CEO Martin Lamberti knew that boosting meeting bookings and growth results for his clients relied on finding the right tools to complement his team’s strategic expertise. This is the story of how Amplemarket entered the picture at the perfect time, and the Level180 team hasn’t looked back since.

As a consultant, Martin Lamberti started out on a mission to help businesses solve the problem of appointment setting:

“Because as you know, there’s all sorts of trash that people like to call leads that aren’t leads!”

But as he explains, Level180’s scope goes well beyond just booking meetings for clients.

"I’ve learned that even when you fix one part of a business’s pipeline, it’s very common that something else will break and they’ll need help to get deals flowing again. It always comes full circle.”

Martin soon saw demand for his end-to-end pipeline support snowballing and hired his first employee in 2022.

“By that time, we needed to make a choice about tools,” he says.

“We were using a very basic license on Apollo that we’d have to replicate for each of our clients or look for a tool that could do everything in one.”

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This meant finding a tool that could:

• Provide access to reliable contact data to maximize outreach
• Execute clients’ outbound campaigns
• Manage multiple mailboxes for scalable email outreach
• Streamline prospecting and engagement workflows to maximize the small team’s productivity

But one thing particularly stood out in Martin’s tool requirements:

“I think the biggest thing was data. Everything else you can work around to a degree, but data is the hardest and most important thing to get right.”

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As it happened, the Amplemarket sales team reached out just as Martin was weighing up his options. Seeing Amplemarket’s all-in-one capabilities was enough to convince him to move away from Apollo.

“About 90% of our customers are based in South Africa, and Amplemarket’s data for this region was a bit ahead of Apollo. There’s something about the way Amplemarket retrieves and validates data that puts it way ahead of competitors like Apollo and ZoomInfo.”

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Being able to manage multiple clients under a single parent license was also a big benefit.

“It feels like Amplemarket is thinking about the bigger picture and trying to solve our problems, which I never felt with other tools.”

Like many small businesses, Level180 found themselves in a position where their tech stack could make or break their growth.

“It was a big risk because Amplemarket was pricier. But when I compared it to what we were getting with Apollo, I knew it was the right thing to do!”

Eighteen months later, Martin’s team found that Amplemarket’s features were perfectly suited to their use case:

• Detailed search filters allow the team to find leads for diverse clients.
  “Our main focus is clients in the tech industry, but we’ve also been able to move into finance, manufacturing, and other B2B spaces.”
• Access to accurate global contact data has helped Level180 enhance meeting bookings and build high-quality pipeline. "We sampled some phone data for US prospects and I was blown away. I’ve never seen connection rates like that."
• The AI Copywriter is helping the team accelerate prospect research and cold outreach. “Most likely, manual prospect research is going to take you at least 10–15 minutes, so being able to do it in seconds is a massive time saver!”
• Built-in multi-mailbox and deliverability support enables the team to maximize their most-used outbound channel.

More successes for South African clients include:

• ~8,000 emails are processed per client, per month, which simply couldn’t be handled manually
• 5–20 meetings booked per client, per month
• Open rates of up to 75%, and reply rates of up to 15%, depending on the client

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Most importantly, Level180 found a solution that will scale side-by-side with their team as they break into new markets.

“We’ve only scratched the surface of what we can do with Amplemarket. The LinkedIn extension and multi-channel sequencing will be massive as we expand outside of South Africa. It’s huge!”

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Having bulletproof processes is critically important for consultants and agency owners like Martin, who have to juggle multiple client pipelines simultaneously.

So, what advice would he give other consultants looking to consolidate their sales stack?

“If you’re our competitor, don’t use Amplemarket!” he jokes.

“But seriously, I’d say you have to take the leap and invest in this tool. Not just financially, you can get so much out of it and lasting impact if you invest time in discovering all its features!”

We’re delighted that the Level180 team trusted Amplemarket with their journey and look forward to seeing their path to hyper-growth continue!