How Hubert’s 15-person team generates 1,000+ qualified leads each month with all-in-one sales AI

Hubert is a specialized AI-powered tool for high-volume recruitment, helping companies streamline their shortlisting processes. The company is expanding globally, primarily in Europe but also in the US and Asia.

With just 15 team members, they faced the classic challenge of scaling sales efforts with limited resources. The team sought a solution to grow beyond their partnership-based sales approach and compete with larger companies that have dedicated sales and marketing teams.

This is the story of how Hubert transformed their outreach strategy and accelerated global expansion using an AI-powered solution.

In scaling up for international growth, the Hubert team knew they needed to dramatically increase outreach volume, improve targeting accuracy, and eliminate the countless hours spent on manual prospecting tasks. Filippa Oldenburg, Head of Marketing (with marketing comprising only 40% of her role), was essentially the only person handling marketing and outbound activities for the entire company. She explains:

“There was so much time-consuming work, just trying to find data, and particularly acquiring good lists with leads."

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She adds, "This was around two years ago, but we did everything the manual way, from finding out who was working at a company to looking for their email addresses to getting the outreach set up.”

This manual approach created three critical challenges:

1. Time constraints: With limited resources, Filippa couldn’t maintain consistent outreach volume
2. Data quality: Finding accurate contact information for international prospects was time-consuming
3. Fragmented tools: The team juggled multiple platforms: LinkedIn plugins, HubSpot sequencing, and email tools, creating a disjointed workflow
   

“Even a lot of the contacts we did have in HubSpot were incomplete and unenriched. We'd need to go into every single company and find the corresponding people working there.”

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Since implementing Amplemarket two years ago, Hubert has transformed its outreach strategy with a more unified, data-driven approach.

“I was part of the onboarding and also one of the few people who brought it in, so I've seen the before and after,” says Filippa.

“I hardly remember what it was like before using Amplemarket, because there was so much manual work.”

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One of the biggest benefits of Amplemarket was its seamless integration with Hubert’s other tools.

As Filippa explains, “Even though we use other tools for LinkedIn as well, it's so easy when everything is integrated, especially with our CRM in HubSpot.”

Amplemarket’s global B2B data made the team’s prospecting and filtering of leads far more efficient and allowed them to clean up stale contact records in their CRM. Filippa tells us: “I’m really using Amplemarket as a database as well, not just for sequencing!”

“We had quite a few lists or contacts in HubSpot, and we wanted complementary information on those. So I imported them, enriched them in Amplemarket, and exported them back.”

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Moreover, Amplemarket’s detailed search filters enabled the team to use more nuanced segmentation tactics to support targeting new markets:

“I import all the companies we’re looking at into Amplemarket, and I can filter and get exactly what I want. Since many of the companies we work with are global enterprises, I can drill down into each company and create different lists for different regions.”

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On top of this, Amplemarket combines data with multichannel sequencing capabilities and built-in deliverability support, allowing Filippa’s team to ramp up outreach without overloading their mailboxes. Filippa notes:

“Being able to monitor how mailboxes are performing with the Domain Health Center is really great.

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She continues, "I was very happy when the global cap hit our mailboxes because it saved a lot of headaches, we were very close to blowing up a few domains before that!”

Implementing Amplemarket has helped Hubert raise the bar in their outreach efforts while expanding into new territories. Key results include:

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Having everything consolidated on one platform has made it easier for the team to ramp up their outbound strategies while maintaining clear visibility over what’s working:

“There’s a couple of hundred percent increase there, for sure, in terms of volume, but the important thing is that we have control of everything in Amplemarket.”

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“I wouldn't have been able to send out even 1% of the volumes we're sending out now without it,” says Filippa.

“My deliveries are definitely a lot better, but more importantly, my bookings are going up, which means we're reaching more of the people we want to.”

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The team has also scaled their outreach beyond email. On social selling, Filippa shares:

“LinkedIn has been building our connection base, which is obviously good for brand awareness when we're posting on our personal LinkedIn accounts.

You get a real positive bonus from Amplemarket’s integration there: it’s the enabler for us to really connect with people at scale via social media.”

Most importantly, the team is winning back hours that would otherwise be lost to manual tasks.

“Having something that helps you save so much time and automates so many processes is like a magic wand for many things,” Filippa enthuses. “It's been really helpful. I think it is a very powerful tool.”

For Hubert, Amplemarket has been transformative, enabling a small team to achieve global reach and dramatically scale their outreach efforts.

The platform’s integrated approach has boosted the team’s efficiency while improving the quality of their prospecting and engagement strategies.

“I think it's totally in line with the era we're currently in, where we really need to use and adopt cool new tools to stay up to date. If used correctly, it can actually enhance the human role by freeing us up from administrative tasks.”

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As an AI company, Hubert understands the value of intelligent automation.

With Amplemarket, they've found a partner that shares their vision of using technology to enhance human capabilities rather than replace them, allowing their small team to achieve enterprise-level results.