How Agilyx used an AI prospecting tool to generate 4,100+ high-Intent leads

Since 2001, Agilyx has grown into a global technology services firm with 9 offices spanning 5 continents, supporting clients across commercial, government, and non-profit sectors.

Following a significant restructuring, Agilyx relies on modern B2B sales prospecting software, AI sales engagement workflows, and sales intelligence capabilities to support complex sales cycles.

What sales challenges did Agilyx face before adopting B2B sales prospecting software?

Nicholas Warner joined Agilyx’s sales operations team in 2014 and witnessed major organizational changes during the COVID era.

He explains how the team previously operated:

“When I first joined, we had a lot of physical hands in the sales operations team"

“One challenge was that different parts of our sales team were scattered across time zones, which sometimes caused delays in our pipeline flows.”

“We also realized our go-to-market strategy wasn’t very sophisticated. We wanted to scale demand generation from sales, be less reliant on marketing, and give our BDRs more power.”

Just before the pandemic hit, Agilyx had already decided to streamline the team. Which means they needed a unified AI sales engagement platform, better AI prospecting tools, and deeper sales intelligence to improve outbound performance.

“Naturally, this pushed us toward adopting better AI-powered sales solutions to sustain and grow our operations. Ultimately, we had to do more with less.”

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How Agilyx used AI sales intelligence to transform outbound workflows

While Agilyx wasn’t actively searching for new tools, an AI sales solution found them.

“We’re big Salesforce users and mainly relied on its modules for enablement,” he says. “Then our CRO received a LinkedIn note from one of the Amplemarket founders. It immediately caught our attention because it was something totally different!”

Given the complexity of their solutions, the Agilyx team was no stranger to lengthy sales cycles. But Nicholas found the discovery experience with Amplemarket “really pleasant and streamlined.”

“The product pretty much sold itself. We got into demos and immediately saw the benefits of the AI, cadence capabilities, and dialer functionality, all in one solution.”

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The Agilyx team was especially impressed by:

• ‍Competitive Intelligence
  ‍“The Competitive Intelligence signals, especially that they’re at a personal level, not just account-level. We’d had plenty of account data before, but being able to see exactly who to reach out to is a game changer!”
• ‍AI social selling automation
  ‍“The AI social selling automation is really handy. It’s great knowing you can execute things and it’ll get done with a single click.”‍

• Native dialer
  ‍“The Dialer was very important because Salesforce didn’t offer a solution compatible with the ANZ region. With Amplemarket, we could dial numbers for Australia and New Zealand directly within the platform without needing another tool.”

“At first, we wondered if Amplemarket was just another Outreach or SalesLoft, but then we realized it was something totally different that just made sense.”

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It didn’t take long for the team to decide that Amplemarket’s unified AI sales solution fit perfectly with their mission to streamline.

“It helped that we weren’t coming from anything too embedded, and we’re a small business at heart,” he explains. “We can be agile and nimble.

We rolled it out quickly, so our sales reps and BDRs had full control. Amplemarket was the perfect ‘sell solution’ for them to run with!”

Agilyx's intuition to shift focus was timely. As industry benchmarks from 2025 indicate, efficiency has replaced volume as the primary driver of growth. Top-performing teams are now moving deals 10.8x faster simply by prioritizing "high-fit" deals rather than chasing volume. (Rubin, 2025).

How AI Prospecting generated 4,100+ leads for Agilyx

With more granular activity data and end-to-end automation, Agilyx’s sales motions became significantly more efficient.

“We’ve never been a high-volume sales team, but Amplemarket has helped us be more personal at scale.”

“We can segment leads according to previous touches, buying intent, and leverage many other criteria to create specific campaigns.”

Over the past six months, the team has recorded:

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Confirming that Agilyx successfully corrected a common industry pitfall: while many sales teams suffer from pipeline bloat where only a fraction of deals are actually high-fit, Agilyx used AI to ensure their pipeline remained healthy and focused. (Rubin, 2025).

Nicholas notes these results were “unthinkable”, especially considering their previous lack of outbound visibility.

Agilyx also valued regional compatibility with Australia, a region frequently overlooked by providers.

“We were very clear on what we needed during onboarding, but the Amplemarket team was really accommodating. Everything is very high touch to help us keep improving and enjoy fresh updates.”

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When it comes to favorite features, Nicholas highlights, “Being able to pull CRM reports into Amplemarket! We used to use a basic cadencing tool and had to filter leads manually, so having an holistic tool that does it for you is great.”

And the biggest benefit of Amplemarket?

“What really drew us to Amplemarket was that it’s a one-stop shop. The money we’ve invested in the tool is a fraction of what we would have paid to increase headcount.”

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“Plus, we’ve been able to turn off our other social and cadencing tools. The consolidation and cost savings have been major.”

Amplemarket also allowed Agilyx to maximize results without worrying about personnel.

“We probably saved about $100K per year because we could scale with what we had rather than hiring and training people from scratch.”

They successfully adopted an "AI-first" mindset, proving that the traditional model of paying for more "seats" to get more work done is becoming obsolete. By using AI to augment their existing team, they lowered costs while increasing output. (Bogaert, 2025).

Why Amplemarket is the best prospecting tool for Agilyx’s growth

Agilyx didn’t set out to find a new solution, but discovered the right one at the right time. As Nicholas tells us, challenging the status quo is sometimes the best thing a business can do.

“When you look at everything we were doing before, dialing, recording notes, and transferring data manually, it’s obvious that we had to find a better way to do things.”

“It doesn’t have to be a trade-off between investing in your people or investing in tools. The better your sales tools, the more confident and successful your people will be.”

“We’ve gone from the abacus and chalkboard to the Ferrari of automation!”

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