How Agilyx added six figures to their pipeline with multichannel AI outbound

Since 2001, Agilyx has grown into a global technology services firm with 9 offices spanning 5 continents, supporting clients across commercial, government, and non-profit sectors. After a major shift in their structure, they turned to AI-powered sales automation to boost efficiency, scale outreach, and transform their sales operations.

Nicholas Warner joined the sales operations team back in 2014. Like many teams, Agilyx went through major structural and operational changes during the COVID pandemic.

“When I first joined, we had a lot of physical hands in the sales operations team,” he explains.

“One challenge was that different parts of our sales team were scattered across time zones, which sometimes caused delays in our pipeline flows.”

“We also realized our go-to-market strategy wasn’t very sophisticated. We wanted to scale demand generation from sales, be less reliant on marketing, and give our BDRs more power.”

Just before the pandemic hit, Agilyx had already decided to streamline the team.

“Naturally, this pushed us toward adopting better AI-powered sales solutions to sustain and grow our operations. Ultimately, we had to do more with less.”

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While Agilyx wasn’t actively searching for new tools, an AI sales solution found them.

“We’re big Salesforce users and mainly relied on its modules for enablement,” he says. “Then our CRO received a LinkedIn note from one of the Amplemarket founders. It immediately caught our attention because it was something totally different!”

Given the complexity of their solutions, the Agilyx team was no stranger to lengthy sales cycles. But Nicholas found the discovery experience with Amplemarket “really pleasant and streamlined.”

“The product pretty much sold itself. We got into demos and immediately saw the benefits of the AI, cadence capabilities, and dialer functionality, all in one solution.”

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What stood out most for the Agilyx team included:

• “The Competitive Intelligence signals, especially that they’re at a personal level, not just account-level. We’d had plenty of account data before, but being able to see exactly who to reach out to is a game changer!”
• “The AI LinkedIn automation is really handy. It’s great knowing you can execute things and it’ll get done with a single click.”
• “The Dialer was very important because Salesforce didn’t offer a solution compatible with the ANZ region. With Amplemarket, we could dial numbers for Australia and New Zealand directly within the platform without needing another tool.”

“At first, we wondered if Amplemarket was just another Outreach or SalesLoft, but then we realized it was something totally different that just made sense.”

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It didn’t take long for the team to decide that Amplemarket’s unified AI sales solution fit perfectly with their mission to streamline.

“It helped that we weren’t coming from anything too embedded, and we’re a small business at heart,” he explains. “We can be agile and nimble.

We rolled it out quickly, so our sales reps and BDRs had full control. Amplemarket was the perfect ‘sell solution’ for them to run with!”

With an end-to-end solution and more granular activity data, the team quickly saw their processes become more sophisticated.

“We’ve never been a high-volume sales team, but Amplemarket has helped us be more personal at scale.”

“We can segment leads according to previous touches, buying intent, and leverage many other criteria to create specific campaigns.”

Over the past six months, the team has recorded:

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These metrics, Nicholas says, would have been “unthinkable” before, especially since the team had virtually no visibility into their outbound metrics.

It was important to the Agilyx team that the solution fit their use case in Australia, especially because the region is frequently overlooked by other providers.

“We were very clear on what we needed during onboarding, but the Amplemarket team was really accommodating. Everything is very high touch to help us keep improving and enjoy fresh updates.”

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When it comes to favorite features, Nicholas highlights, “Being able to pull CRM reports into Amplemarket! We used to use a basic cadencing tool and had to filter leads manually, so having an all-in-one tool that does it for you is great.”

And the biggest benefit of Amplemarket?

“What really drew us to Amplemarket was that it’s a one-stop shop. The money we’ve invested in the tool is a fraction of what we would have paid to increase headcount.”

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“Plus, we’ve been able to turn off our other LinkedIn and cadencing tools. The consolidation and cost savings have been major.”

Amplemarket also allowed Agilyx to maximize results without worrying about personnel.

“We probably saved about $100K per year because we could scale with what we had rather than hiring and training people from scratch.”

Agilyx might not have gone looking for Amplemarket, but as Nicholas tells us, challenging the status quo is sometimes the best thing a business can do.

“When you look at everything we were doing before, dialing, recording notes, and transferring data manually, it’s obvious that we had to find a better way to do things.”

“It doesn’t have to be a trade-off between investing in your people or investing in tools. The better your sales tools, the more confident and successful your people will be.”

“We’ve gone from the abacus and chalkboard to the Ferrari of automation!”

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