Workflows

Automate the manual next steps that should just happen

When leads reply, emails bounce, or CRM fields change, trigger the right next step automatically.

Thank you!

Product screen displaying multichannel sequences

“Workflows lets us scale high-touch outreach without losing the personal feel. For example, auto-nurturing cold C-suite leads through leadership-sent sequences has been a game-changer for replies.”

Aline Louzada

Growth

Hi. I'm Awni, a product manager here at Amplemarket. I'm focused on engagement. That means everything that helps sales teams cut through the noise, personalize at scale, and run smarter outbound. I spend a ton of time talking to sales teams, and one common theme always comes up. How can teams automate their day to day, be more productive, and do it without stitching together a bunch of disconnected tools and workarounds? So today, I'm excited to show you what we've been building in that direction, Amplemarket Workflows. You can now automate your go to market with Amplemarket Workflows. To get started, simply head over to the Workflows page. From here, you can either create a workflow from scratch or start from a recipe. In this example, we'll start from recipe. These are proven workflows designed to help you get started quickly. Let's pick one that routes inbound leads into different sequences based on their company size. Every workflow is made up of a few simple building blocks. You start with triggers: the when. This is what kicks things off. That could be a CRM event, a sequence event, a reply, or even when a meeting is booked. Filters defines the who. This is how you decide which contacts and accounts the workflow should apply to. You can use both Amplemarket filters and CRM filters to make sure the workflow only runs for the right people. Then you have paths, which applies different outcomes or how the logic branches. This lets you branch the workflow based on different conditions and handle different scenarios automatically. Then you have the actions, which define the what or what happens next. Things like adding context to sequences, updating certain fields, creating tasks, adding to lead lists, or adding delays between steps. Put together, these building blocks help you automate your go to market motions, save time, be more productive, and stay focused on selling. And the best part is it all happens inside Amplemarket, so your team can automate more without jumping between tools. We're really excited about Workflows, and this is just the beginning. We can't wait to see what your team builds with it, and we'd love to hear your feedback once you try it out.

One canvas, endless automations

Create, visualize, and manage your sales workflows in one place

Design on a visual canvas

Build workflows on a visual canvas where every trigger, condition, and action is mapped out clearly. Know exactly what's running and why.

Trigger on the sales events that matter

Start workflows from real sales events like sequence completions, email bounces, CRM updates, and more.

Chain actions that run on their own

String multiple actions together, from enriching data and updating CRM fields to managing exclusion lists and more, so one trigger can set an entire process in motion.

Product screen displaying Workflows canvas

Product screen displaying a list of sales events that can be triggered in the workflow

Product screen displaying an example workflow with a sequence of actions

Trigger filters

Only run workflows for leads that match specific criteria.

Paths

Send leads down different routes based on the conditions they match.

Delays

Control the timing between steps so outreach never feels rushed.

Recipes

Pick from pre-built templates, customize, and launch in seconds.

“Workflows has been really useful for automating how we handle replies and managing follow-ups after meetings. It's saving us a lot of time on the stuff we used to do manually after every reply.”

Adam Guerra

Founding BDR

Start your super sales journey

Thank you!

Start automating with proven workflow recipes

Nurture leads who don't reply

Wait, then re-engage with lighter outreach to stay top of mind.

Nurture warm leads who didn't book

Follow up after a few days with warm leads who replied but haven’t booked.

Switch channels when email bounces

Move to a call or social sequence when an email can't be delivered.

Route inbound leads by company size

Sort leads by headcount, assign the right sequence, and update the CRM.

Connect with leads before a meeting

Start a warm-up sequence as soon as a meeting is booked.

Update CRM when a sequence starts

Update contact status automatically when an MQL enters a sequence.

How sales teams automate workflows

0:00

"Can I build a workflow to connect with leads before a meeting?"

When a meeting is booked, automatically start a connection sequence so the lead recognizes your name before you talk.

Set the trigger to Meeting booked

Add an action to enroll the lead into a pre-meeting connection sequence

Publish and every new booking triggers it automatically

"Can I build a workflow to nurture leads that didn't reply?"

When a sequence ends with no reply, automatically nurture them back with lighter outreach after a waiting period.

Start with a pre-built recipe and customize from there

The trigger and delay are already set, so you're ready to go

Choose your nurture sequence and configure how leads get enrolled

"Can I build a workflow to target decision makers at high-fit accounts?"

When an account matches high-fit CRM criteria, route by seniority. Decision makers get a call task, everyone else goes into a low-touch sequence.

Start with a pre-built recipe and configure your CRM trigger filters

Set up the routing: decision makers go one way, everyone else goes another

Assign a call task for decision makers and a sequence for the rest

"Is there a workflow to stop outreach when a meeting is booked?"

When one contact books a meeting, automatically pull back outreach on everyone else in that account.

Start with a pre-built recipe and customize from there

Review the multiple triggers already set up, like meeting booked and interested replies

Configure the CRM update to reflect the account's new status

“Amplemarket makes outbound much easier, faster, and more consistent, allowing me to limit my manual tasks.”

Malik Williams

Sales Development Representative

Frequently asked questions

Workflows are an automation layer inside Amplemarket's AI sales platform that lets you define what should happen when specific sales events occur. You set a trigger, add conditions, and choose actions like enrolling leads in sequences, updating CRM fields, or creating tasks. Amplemarket runs it automatically from there.

Common examples include nurturing leads that don't reply to a sequence, routing inbound leads into different sequences by company size, stopping outreach across an account when a meeting is booked, and syncing call dispositions to CRM fields.

CRM workflow automation connects your sales activity to your CRM automatically. In Amplemarket, workflows can update CRM fields, sync contact statuses, and log lifecycle changes whenever a sales event happens, without manual data entry.

Yes. With workflow triggers like sequence completed with no reply or email bounced, you can automatically enroll leads into new sequences, add delays between steps, and control the timing of follow-ups without relying on reps to do it manually.

Key capabilities include trigger-based automation from real sales events, conditional branching to route leads down different paths, multiple actions per workflow, CRM integration, and pre-built templates to get started quickly.