CRM Enrichment

Fresh, verified data always in your CRM

Keep your CRM records clean and complete in a few clicks. No extra vendor, API scripts, or RevOps tickets.

Thank you!

Product screen displaying Amplemarket's Duo Inbox in action inside Amplemarket's Unibox

“There's something about the way Amplemarket retrieves and validates data that puts it way ahead of competitors like Apollo and ZoomInfo.”

Martin Lamberti

Founder & Managing Director

Hi, I'm Pali from the Amplemarket product team. If you work in sales you know how fast CRM data gets old. People change jobs, new leads show up with just an email. Nobody likes fixing records by hand, so your team ends up working with old data. CRM Enrichment fixes that. It fills in and updates your CRM records with Amplemarket data all on its own. Let me show you. I open CRM Enrichment and start a new job. First I choose what to enrich: contacts, leads or accounts. I'll pick contacts. Then I choose when it runs, schedule or instantly, for new records right after they are created. I'll refresh these every week. Next, onto enrich. I can pick all my contacts or narrow it down. I can use Amplemarket filters like industry or company size, or I can use my own CRM filters like city or state. Today, I'll pick contacts in New York. Now the fields. I choose which ones to enrich. For each field I can replace the old value or I can only fill if empty. That setting comes from my CRM integration in Amplemarket and I can change it there anytime. Before I launch I see how many records match and how many credits it should use. I send a limit on credits and I launch it. And that's it. Every week these contacts are updated in my CRM. After each run I can see what was enriched, what was missed, and what was skipped. If something looks wrong, I can undo the run. Everything happens inside Amplemarket with the same data your team already uses to find the leads. No extra tool, no scripts, no tickets to your RevOps team. Wanna try it? Visit amplemarket.com/crm-enrichment and we'll get you started. Thank you.

Proven data quality, full control, one platform

Better CRM data, fewer tools to manage

B2B data you can trust

Records stay accurate with 200M+ verified contacts, 70M+ data updates a week and under 3% bounce, so you can trust what you see.

One data source

Keep your CRM on the same data your reps prospect with, without paying a second data vendor.

No more manual updates

Pick a schedule once, and records stay current without reps or RevOps touching them.

Product screen of Amplemarket’s CRM Enrichment verified B2B data

Product screen of Amplemarket’s CRM Enrichment keeping the B2B data in one place

Product screen of Amplemarket’s CRM Enrichment scheduled automatic B2B data updates

Audience targeting

Filter records by region, industry or segment to focus on the accounts your team sells to.

Field-level control

Choose which fields to update and leave the rest of your data unchanged.

Efficient credit use

Enrich company data without using credits. Credits are only used when we find new contact details.

No overspending

See credit costs up front and set a limit for each run to keep spend predictable.

“The real USP of Amplemarket is the quality of the data. You know what they say: pay peanuts, get monkeys! Anyone who has used Apollo email data will tell you that the bounce rate is a problem.”

Leon Whyte

Co-Founder & CSO

Start your super sales journey

Thank you!

CRM hygiene without the manual work

Scheduled refreshes

No more stale records

People change roles all the time. Regular refreshes keep titles and companies current, so your outreach reaches the right people.

Inbound leads

Outreach-ready leads

Leads that arrive with just an email are filled in automatically, so you can act right away, without looking anything up.

Targeted enrichment

Enrich with confidence

Revert any run yourself, and records go back to how they were, so you have all the control and none of the worry.

Full visibility

No guesswork

Every run shows what changed, what was missed, and what was skipped, so you always know where your data stands.

“Not only were we uncovering a large number of leads, but the bounce rate was incredibly low. The high accuracy of its data sets Amplemarket apart.”

Jonathan Tavella

Sr. Manager of Sales Operations

Frequently asked questions

CRM Enrichment writes Amplemarket data straight into your CRM, with a job that runs in the background. It fills in missing fields like company size, industry and contact details, and keeps titles and companies up to date. You choose when it runs, which records and fields it covers, and set a cap on the credits it can use.

No. Once your Salesforce is connected to Amplemarket, setup takes a few clicks: pick when and what, pick who, pick the fields, check the cost and launch. There are no scripts to write or maintain. Admins have access by default and can give it to other roles.

Only where you want it to. CRM Enrichment updates Amplemarket's standard fields and follows your field mapping. For each field you decide whether Amplemarket data keeps it current or only fills it in when it's empty. It works on records already in your CRM and doesn't create new ones. As a safety net, you can revert any run once and your records go back to how they were. Fields edited since then keep their newer value, and credits used in that run aren't returned.

Then you see it, and you don't pay for it. Each record shows which fields were enriched and which couldn't be. Records that couldn't be enriched are tried again on the next scheduled run if they still match your filters.

Yes. CRM Enrichment uses Salesforce's bulk API, so large runs stay light on your API limits. Record-level detail is kept for 90 days, and run totals are kept after that.

If your team already prospects in Amplemarket, CRM Enrichment puts that same data into your CRM. That means one data source for prospecting and your CRM, with no second vendor to manage. It runs on the CRM integration you already have, and every run comes with proof you can check.