Duo Accounts

Know which accounts to prioritize, who to engage, and why now

Give your team the account research they need to engage key stakeholders in account-based sales and marketing.

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Preview of an account page with the Duo Accounts agent running in Amplemarket
Amplemarket Duo character

“This is exactly the tool I've been wanting. It's basically like an intent dashboard - I can see what's happening across my accounts, find the right people, and get them into a sequence without leaving the flow.”

Ivana Dulanto
Ivana Dulanto
Business Development Representative

Research-backed, action-ready

Research your accounts, then act on what you find

Know which accounts deserve your time

Duo Accounts gives each tracked account a relevancy level: high, medium, low, or none. Focus your time on target accounts with a strong, current reason to engage.

Evidence you can check, not guess

Every brief lists the reasons to engage, the signals behind them, and the source of each signal.

Multithread every account with a relevant reason

Use “Plan outreach” with your connected AI assistant to recommend stakeholders and a relevant angle for each role. Review the plan, then act in Amplemarket through MCP.

Preview of the Duo Accounts list, with researched accounts sorted by relevancy and their top signals
Preview of a Duo Accounts research brief showing three signals and the sources behind each
Preview of the Plan outreach menu with options to open in Claude, open in ChatGPT, or copy the prompt

Start your super sales journey

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Amplemarket Duo character

Insights that turn accounts into opportunities

Get a fuller picture of each account

Connect CRM context with public research

Combine CRM insights, Duo signals, Amplemarket data, and public research to track account changes alongside what your team knows.

Keep sales and marketing aligned

Shared research for account-based teams

Research refreshes regularly, giving sales and marketing the same current account context to shape tailored campaigns, content, and outreach.

Stay on top of the reasons to engage

Email and Slack digests

Get a daily email and Slack digest for up to five tracked accounts, with reasons to engage. Manage it in notification settings.

Make account research actionable

Use it from your AI assistant

Ask Claude, ChatGPT, and other assistants about Duo Accounts results via MCP. Set up a routine to check and prioritize accounts.

“It's surfacing things that would've taken me a long time to find on my own - the kind of research you know you should do on every account and never actually have time for. Now it's just there, and it's a great way to holistically understand which accounts are best to chase.”

Reuben Tang
Reuben Tang
Senior Enterprise BDR

How account-based teams use Duo Accounts

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“How do I start researching an account?”

Pick the accounts you care about most and the account research agent gets to work. A run takes about 2 to 3 minutes.

1

Open an account page, or use the extension while you are on a company's website or social page

2

Track the account, or run the agent if the account has not been researched yet

3

Come back in a few minutes to see the reasons to engage it found

“What does the research on an account include?”

Everything Duo Accounts found sits in one view, with the evidence behind it.

1

Open a researched account and check its relevancy level

2

Read the reasons to engage

3

Expand any signal to open its sources and see how many sources were researched

“How do I plan outreach from the research?”

Build a plan for the people involved in the account’s decision. The same account research can support different conversations: team capacity with a sales leader, or data and workflows with RevOps.

1

Click "Plan outreach" on the account, and your AI assistant receives the research through MCP

2

Ask it to recommend relevant stakeholders, an angle for each role, and an outreach plan to review

3

Turn the plan into a sequence in Amplemarket using the MCP

“Can my team see my research?”

Yes. Sales and marketing can work from the same account research. Marketing can use it to develop account-specific messaging and content; sales can tailor outreach to different stakeholders without repeating the research.

1

Go to your researched accounts list

2

Switch between "All Researched Accounts" and "My Researched Accounts"

3

Plan outreach from any account. Only the owner can start or stop research on it

Frequently asked questions

Duo Accounts is an account research agent for account-based sales and marketing teams. Track your target accounts to get current reasons to engage, the evidence behind them, and a relevancy level. Use that context to prioritize accounts, shape account-specific messaging, and plan multithreaded outreach with your connected AI assistant.

Duo Accounts uses first-party data from your CRM, including activity and notes, alongside Duo signals and Amplemarket company data such as headcount trends. It also researches public sources, including news, job openings, social activity, G2 reviews, Slack communities and web pages like company blogs. The research on each account shows which sources were researched.

A first run takes about 2 to 3 minutes. After that, tracked accounts are researched again on a regular schedule. Digests arrive once a day, around 8 AM your local time, and cover up to five of your tracked accounts. You can turn them on or off in your notification settings.

Duo Accounts tells you. If the research finds no relevant reason to engage, the account shows a relevancy level of none instead of a forced or padded list of reasons. These accounts also stay out of your digest. That helps you judge timing without confusing a lack of fresh signals with a lack of strategic account fit.

Yes, and you stay in control of your accounts. Only the person who tracks an account can start or stop research on it, but anyone on the team can plan outreach from it. Digests stay personal and cover only the accounts you track.

Yes, but you don't have to. Research, your accounts list, the extension and digests all work in Amplemarket. Connect Claude or ChatGPT through MCP to ask about your results and to use "Plan outreach". Starting research on new accounts happens in Amplemarket.

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