Receive real-time notifications from Amplemarket when emails are sent, replies come in, calls happen, and meetings get booked

Amplemarket webhooks are outbound push notifications. When something happens in Amplemarket, your system hears about it immediately. Every time an email is sent, a reply is received, a call is made, or a meeting is booked, Amplemarket sends a JSON POST request to the endpoint you configure. Your system processes the payload and acts on it however you need.

This is different from polling the REST API. With the API, your system has to ask "did anything happen?" on a schedule. With webhooks, Amplemarket tells your system the moment an event occurs. No delay, no polling interval, no wasted requests.

It's also different from Zapier. Zapier provides a no-code middleware layer that connects Amplemarket to apps through a visual workflow builder. Webhooks skip the middleware entirely. Your endpoint receives the raw event data with no intermediary, no per-task pricing, and no dependency on a third-party platform.

• Reply webhooks Get notified when a lead replies via email. Push reply data to your CRM, Slack, or internal tools the moment a prospect responds.
• Sequence stage webhooks Receive notifications when a lead reaches a new stage in a sequence, when an email is sent, a call is logged, or a task is scheduled.
• Workflow JSON webhooks Trigger webhooks from reply-based Workflows using "Send JSON to endpoint" actions. Route specific reply types (interested, not the right person, out of office, asked to circle back) to different systems based on the reply label. Payloads include email message data, sequence info, lead details, and additional context like referral info or follow-up dates.
• Structured JSON payloads Every webhook fires as a standard HTTP POST request with a structured JSON body. Parse with any language or framework.
• Multiple endpoint support Configure different webhook URLs for different event types. Send reply events to your CRM sync service and workflow events to your Slack notification bot.

• Registration Configure your webhook endpoint in Amplemarket's settings. Provide the URL where you want to receive events and select the event types to subscribe to.
• Event delivery When a subscribed event occurs, Amplemarket constructs a JSON payload with the event details and sends an HTTP POST request to your registered endpoint. The payload includes event type, timestamp, prospect data, sequence information, and relevant metadata.
• Processing Your endpoint receives the POST request, parses the JSON body, and executes whatever logic you need. Update a CRM record, send a Slack message, trigger an internal workflow, write to a database.

Real-time CRM sync without polling

Your engineering team builds a lightweight service that receives Amplemarket webhooks for email sends, replies, and meetings. Each event is mapped to the corresponding contact in Salesforce and written immediately. Your CRM reflects Amplemarket activity in real time with no batch sync.

Slack notifications for high-value replies

You configure a webhook for reply events and point it at a service that checks whether the replying prospect belongs to a target account list. If they do, the service posts to your team's Slack channel with the prospect name, company, and reply context. Your AEs see high-value replies within seconds.

Route reply types to different systems

Using Workflow JSON webhooks, you route "interested" replies to your CRM for deal creation, "not the right person" replies to your enrichment pipeline (the payload includes the referred contact's details), and "out of office" replies to a scheduling queue that re-engages when the prospect returns.