Research prospects, enrich companies, and analyze outreach directly inside Claude

Amplemarket connects to Claude through the Model Context Protocol (MCP), the same open standard that Anthropic created to let AI assistants interact with external tools. This means Claude can search your prospect database, enrich contact profiles, manage lead lists, and pull analytics directly from Amplemarket, using your real data and your account permissions.

Claude's strength is deep reasoning and structured analysis. Combined with Amplemarket's sales data, you can go beyond simple lookups. Ask Claude to compare account profiles, analyze patterns in your outreach performance, draft account strategies based on enriched company data, or build carefully segmented prospect lists with detailed rationale for each inclusion.

The connection works on both claude.ai and Claude Desktop. Setup takes under a minute. Sign in with your Amplemarket credentials when prompted and the integration is live.

• Deep prospect research Go beyond name-and-title lookups. Ask Claude to research a company, analyze its organizational structure, identify the right entry points, and pull the contacts, all in one conversation thread.
• Enrichment with analysis Enrich a person or company and have Claude interpret the data. "Enrich Acme Corp and tell me if they match our ICP based on size, industry, and tech stack" gives you a qualified assessment, not just raw data.
• Analytical queries Leverage Claude's reasoning on your Amplemarket analytics. "Compare reply rates across my three active sequences and suggest which messaging approach is working best" combines data retrieval with strategic analysis.
• Lead list curation Build lists with Claude's help in evaluating fit. Describe your ICP, let Claude search and filter, then review results together, refining criteria conversationally until the list is right.
• Activity history review Pull up past touchpoints with any contact and have Claude summarize the relationship status, suggest next steps, or flag potential issues before your next interaction.

1. Open Claude Use claude.ai on the web or Claude Desktop app. Both support MCP integrations.
2. Add Amplemarket Add the Amplemarket MCP server URL (https://mcp.amplemarket.com/mcp) in Claude's integration settings. Sign in with your Amplemarket account when prompted. OAuth 2.0 authenticates the connection securely.
3. Start researching Ask Claude anything that involves your Amplemarket data. "Find senior engineering leaders at Series B healthtech companies" or "What's our outbound performance this quarter?" Claude handles the query, retrieves the data, and presents it with context.

These prompts showcase what's possible when Claude has access to your Amplemarket data:

Research Stripe's sales org, find Directors and VPs in their revenue team, enrich them, and tell me who would be the best first contact based on their role and seniority

Claude searches, enriches multiple contacts, and provides a reasoned recommendation.

Enrich this list of 10 companies and rank them by how closely they match our ICP: Series B+, 100-500 employees, B2B SaaS, US-based

Claude enriches each company and scores them against your criteria with explanations.

Pull our sequence analytics for the last 30 days. Which sequences have reply rates above 15%? What do they have in common?

Claude queries analytics and identifies patterns in your top-performing outreach.

Create a lead list called 'AI Infrastructure Targets' with CTOs and VP Eng at AI companies in SF with 50-200 employees

Claude searches, filters, creates the list in Amplemarket, and adds the matching contacts.

Browse 36+ pre-built AI skills for prospecting, account research, pipeline management, and more. Each skill works instantly with your Amplemarket data inside Claude.

Strategic account mapping

You're planning outreach to a large enterprise account. Ask Claude: "Research Snowflake, pull their leadership team in sales, marketing, and partnerships. Enrich each person and map out who reports to whom based on their titles. Then suggest an outreach sequence starting with the most accessible entry point." Claude returns a structured account map with enriched profiles and a recommended approach.

ICP refinement with data

You think your ICP should expand into a new vertical. Tell Claude: "Search for VP of Sales at healthcare SaaS companies with 200-1000 employees. Pull 20 results and enrich the top 10. Compare their company profiles to our current customer base, do they look like a good fit?" Claude runs the analysis and gives you a data-backed recommendation.

Post-campaign analysis

After a campaign wraps, ask Claude: "Pull analytics for the 'Q1 Enterprise Outbound' sequence. What was our open rate, reply rate, and meeting conversion? Compare that to our 'Q1 Mid-Market' sequence and tell me what the performance gap suggests about our messaging." Claude retrieves the data and provides strategic commentary.