Overview
SendSpark lets you create a single video and automatically generate a personalized version for every recipient in your Amplemarket sequence. Instead of recording hundreds of individual videos, you record once and SendSpark's AI handles the rest, inserting each prospect's name, simulating their website, and even greeting them by name using a clone of your voice.
The integration works through a snippet you paste into your Amplemarket email steps. When a prospect opens the email, they see a video thumbnail personalized to them. Clicking it takes them to a custom landing page where they can watch the video and book a meeting directly. For teams that want deeper automation, you can also use Amplemarket's HTTP Request stage to trigger SendSpark video generation automatically as leads enter your sequence.
What you can do
- Send personalized videos at scale Create one dynamic video campaign in SendSpark, then distribute it across your Amplemarket sequence. Every prospect receives a unique version with their name and details embedded.
- Clone your voice for AI greetings SendSpark's AI voice cloning lets you automatically greet each viewer by name in your own voice. You record a sample, and the AI generates personalized audio greetings for every recipient.
- Simulate prospect websites in video Show prospects you've done your research by including a simulated scroll through their company website within the video.
- Drive meetings from video landing pages Each personalized video links to a custom landing page where prospects can book a meeting immediately after watching.
- Auto-generate videos via HTTP Request stage Use Amplemarket's HTTP Request sequence stage to automatically send lead details to SendSpark as they enter your sequence. SendSpark generates a personalized video for each lead without any manual step.
How it works
- Create a dynamic video in SendSpark Record your video and configure the AI personalization settings. Choose which elements to personalize: prospect name overlay, website simulation, AI voice greeting, or a combination.
- Import contacts Add contacts to your SendSpark campaign manually, via CSV, or through automation (Zapier, API, or Amplemarket's HTTP Request stage).
- Share in Amplemarket In SendSpark, click "Share Campaign," select "Amplemarket," and copy the generated snippet. Paste it into the body of an email step in your Amplemarket sequence.
- Track engagement See who watched your videos, what percentage they viewed, and what actions they took in SendSpark's analytics dashboard.
Use cases
Cold outreach that stands out
Your SDR team is targeting enterprise accounts where decision-makers receive dozens of cold emails daily. You embed a personalized SendSpark video in the first touch of your Amplemarket sequence. The prospect sees a thumbnail with their name on it, clicks through, and watches a 45-second pitch where the rep greets them by name and scrolls through their company's website.
Account-based selling
For high-value target accounts, your AE records a single SendSpark video walking through a relevant case study. SendSpark personalizes the intro for each stakeholder at the account. Amplemarket sequences each stakeholder on a coordinated timeline, so the video lands alongside LinkedIn touches and follow-up calls.
Frequently asked questions
Do I need a separate SendSpark subscription?
Yes. SendSpark is a separate product with its own pricing. You need an active SendSpark account to create dynamic video campaigns and generate the personalized snippets for your Amplemarket emails.
Does video engagement data sync back into Amplemarket?
No. Video analytics (who watched, watch percentage, actions taken) are tracked within SendSpark's analytics dashboard. This data does not currently sync back into Amplemarket's sequence reporting.
How does the AI voice cloning work?
You provide SendSpark with a voice sample, and their AI generates personalized audio greetings for each recipient. When a prospect watches the video, they hear what sounds like you saying their name. The rest of the video uses your original recorded audio.
Can I auto-generate videos as leads enter my sequence?
Yes. Use Amplemarket's HTTP Request stage as the first step in your sequence. It sends lead details (name, email, company, domain) to SendSpark's API, which generates a personalized video automatically. The next email step in your sequence can then include the SendSpark snippet with the personalized video ready to go.
Can I use SendSpark videos in non-email steps?
The SendSpark snippet is designed for email content. For LinkedIn or phone steps, you could share the personalized video landing page URL directly, though the embedded thumbnail experience is specific to email.
