Overview
Amplemarket connects to Pipedrive through Zapier, giving you a flexible, no-code bridge between your CRM and your sales engagement platform. While this is not a native integration, the Zapier connection lets you push outbound data from Amplemarket to Pipedrive automatically, keeping your CRM populated with the latest contacts and activity.
The setup lives in Amplemarket's account settings under "Other Integrations." You choose whether to push all new contacts added to sequences or only contacts that replied, with the option to filter by reply labels (interested, not the right person, etc.). You can also push email activity, LinkedIn activity, call activity, and generic tasks. Zapier receives this data and routes it to Pipedrive however you configure it.
One important detail: the integration is not retroactive. Only new contacts and events created after you set up your automation will flow between the two platforms. Set up your workflow before launching new sequences to ensure nothing falls through the cracks.
What you can do
- Push contacts to Pipedrive automatically When leads are added to Amplemarket sequences or reply to your outreach, their data is pushed to Pipedrive as new leads or persons via Zapier. Choose to push all sequenced contacts or only those who replied.
- Sync outreach activity Push email activity, LinkedIn activity, call activity, and generic tasks from Amplemarket to Pipedrive so your CRM reflects the full engagement history.
- Filter by reply labels Push only contacts with specific reply labels (interested, meeting booked, asked to circle back, etc.) to keep your CRM focused on the contacts that matter.
- Build custom workflows with no code Zapier's visual builder lets you create multi-step automations without developer resources. Combine Amplemarket's data push with Pipedrive actions and add steps from other tools in between.
- Manage exclusion lists Upload a CSV of existing customers, unsubscribed leads, or competitors to Amplemarket's exclusion list to prevent duplicate outreach to contacts already in Pipedrive.
How it works
- Connect Go to Account Settings in Amplemarket, scroll to "Other Integrations," and select the JSON Data option. Choose whether to push all new contacts or only contacts that replied.
- Set up Zapier Create a Zap using Amplemarket's webhook as the trigger and Pipedrive as the action. Map the JSON fields from Amplemarket to the corresponding Pipedrive fields.
- Activate before launching sequences Turn on your Zaps before starting new sequences in Amplemarket. The integration only processes new events created after activation. It does not sync historical data.
Use cases
Auto-push new sequenced leads to Pipedrive
A new lead enters an Amplemarket sequence. The integration detects the new contact, pushes their details to Pipedrive via Zapier, and creates a new person record in your CRM. The rep does not need to manually copy the lead over.
Sync interested replies to your pipeline
You only want qualified leads in Pipedrive. Set the integration to push only contacts labeled "interested" or "meeting booked." When a prospect replies positively to your Amplemarket sequence, their details and engagement history automatically appear in Pipedrive for your AE to pick up.
Keep your exclusion list current
Export your existing customers and unsubscribed contacts from Pipedrive, upload the list to Amplemarket's exclusion list, and prevent your team from reaching out to contacts already in your pipeline or customer base.
Frequently asked questions
Is the Pipedrive integration native or does it require Zapier?
The Pipedrive integration runs through Zapier. It is not a native, direct API connection. You will need a Zapier account alongside your Amplemarket and Pipedrive accounts.
Will the integration sync my existing Pipedrive contacts?
No. The integration is not retroactive. Only new contacts and events created after you activate your automation will flow from Amplemarket to Pipedrive. If you need to sync historical data, you will need to export and import it separately.
Can I choose which contacts get pushed to Pipedrive?
Yes. In Amplemarket's integration settings, you can push all new contacts added to sequences or only contacts that replied. For replied contacts, you can further filter by reply labels like "interested," "not the right person," or "meeting booked."
What activity data can I push to Pipedrive?
You can push email activity, LinkedIn activity, call activity, and generic tasks from Amplemarket to Pipedrive. This keeps your CRM populated with the full outreach history for each contact.
Do I need to set up the integration before starting sequences?
Yes. Because the integration only captures new events, you should set up and activate your automation before launching sequences you want synced to Pipedrive.
