Sync contacts, activities, and engagement data between Amplemarket and HubSpot so sales and marketing stay aligned

Amplemarket's HubSpot integration connects your sales engagement directly to your CRM with a native, two-way sync. Every email sent, LinkedIn action taken, and call logged in Amplemarket appears on the corresponding HubSpot contact timeline, giving marketing and sales a shared view of every prospect interaction.

The integration goes beyond simple data sync. HubSpot Smart Lists, properties, and workflows can trigger Amplemarket actions, which means your marketing team's lead scoring and segmentation directly influence which prospects enter outreach sequences. When a lead score crosses a threshold, when a contact is added to a specific list, or when a deal stage changes in HubSpot, those events can automatically enroll the right prospects in the right Amplemarket sequences, no manual handoff between marketing and sales.

You can also use HubSpot Lists as filters directly in Amplemarket's Searcher, letting you prospect within your CRM segments using Amplemarket's full set of search filters. Amplemarket pushes updated data to HubSpot every three hours, and exclusion lists are maintained automatically so your team never contacts someone who's already a customer, an active deal, or opted out.

• Two-way contact sync Push new contacts from Amplemarket to HubSpot when they enter sequences, and pull HubSpot contact data back into Amplemarket for enriched prospecting. You can choose to push all contacts in sequences, only contacts that replied, or only contacts with specific reply labels.
• Activity timeline logging Emails, LinkedIn connection invites, messages, calls (including calls from third-party dialers like Salesfinity and Trellus), and other outreach activities are pushed to HubSpot contact timelines so marketing sees the full engagement picture.
• HubSpot workflow triggers Use HubSpot Smart Lists, properties, and workflows to trigger Amplemarket sequences. When a contact meets your criteria in HubSpot, they can be routed into the right outreach flow automatically.
• HubSpot Lists as Searcher filters Import HubSpot Lists into Amplemarket's Searcher and use them as prospecting filters. Refine your HubSpot segments with Amplemarket's full filter set, then add leads directly to lists or sequences.
• Label sync Sync Amplemarket reply labels (interested, not interested, wrong person, meeting booked, etc.) back to HubSpot as contact properties for reporting and segmentation.
• Exclusion list management Pull HubSpot data to build exclusion lists in Amplemarket, preventing outreach to existing customers, active deals, or contacts owned by other reps. Pull by lifecycle stage, deal status, or any HubSpot property.
• CRM custom fields Bridge HubSpot properties with Amplemarket fields so reps can access critical CRM data points without leaving Amplemarket. Configure field mappings, set default values, and control overwrite rules.

1. Connect An Amplemarket admin goes to Account Settings, scrolls to System Preferences, and selects Integrations. Find HubSpot and click Connect, then authenticate through HubSpot's OAuth flow.
2. Configure pull records Set up which HubSpot contacts and companies should be pulled into Amplemarket's exclusion list. Filter by lifecycle stage, deal status, or any property. Enable HubSpot Lists as Searcher filters if you want to prospect within your CRM segments.
3. Configure push records Choose what gets pushed from Amplemarket to HubSpot: contacts, email activities, LinkedIn activities, phone calls, and calendar events. Select whether to push all sequenced contacts, only those who replied, or only those with specific reply labels.
4. Configure field mappings Map Amplemarket fields to HubSpot properties for contacts and companies. Set default values for empty fields, control whether Amplemarket data overwrites existing HubSpot data, and add custom field mappings.

Align marketing and sales on prospect engagement

Marketing runs inbound campaigns in HubSpot. When a lead engages with content and reaches a scoring threshold, a HubSpot workflow triggers an Amplemarket sequence tailored to that lead's persona. The SDR's outreach shows up on the HubSpot timeline alongside the marketing touchpoints, so the AE who eventually takes the call can see every interaction in one place.

Automate exclusion rules from CRM data

Your team has strict rules: don't contact anyone in an active deal, anyone who churned in the last 90 days, or anyone in a partner account. Instead of maintaining spreadsheets, the HubSpot integration automatically pulls these contacts into Amplemarket's exclusion list by lifecycle stage and deal status. When a rep builds a prospect list, those contacts are filtered out before a single email goes out.

Prospect within your HubSpot segments

Your marketing team maintains a HubSpot List of companies that attended your latest webinar. Import that list into Amplemarket's Searcher, layer on filters like title, seniority, and location, and build a targeted prospect list from the companies marketing already engaged. Add the results directly to a sequence without any CSV exports.

Report on outreach outcomes in HubSpot

Label sync pushes Amplemarket reply categories (interested, meeting booked, not interested, wrong person) back to HubSpot as contact properties. Marketing can build reports showing which inbound sources produce the most "interested" replies in outbound sequences, closing the attribution loop between demand gen and pipeline.