Overview
Clay and Amplemarket serve complementary roles in modern sales workflows. Clay excels at data enrichment, pulling information from dozens of providers to build rich prospect profiles. Amplemarket excels at outreach, running multichannel sequences across email, LinkedIn, phone, and messaging. Connecting the two means your enriched, qualified prospects flow directly into personalized outreach without manual exports or CSV uploads.
The connection works through Amplemarket's REST API or MCP server. Clay doesn't have a native point-and-click integration with Amplemarket, but the API and MCP approaches give you full flexibility. You can push enriched Clay table data to Amplemarket for sequence enrollment using Clay's HTTP API action, send data to Amplemarket's Custom API Signals for Duo Copilot to act on, or use Amplemarket's MCP server directly within Clay's AI features. Going the other way, you can pull Amplemarket contacts into Clay for further enrichment, layering in data from Clay's 50+ providers to fill gaps in your existing profiles.
For teams that use Clay as their enrichment layer and Amplemarket as their engagement layer, this connection eliminates the gap between research and outreach. Prospects go from "enriched in Clay" to "sequenced in Amplemarket" in a single automated workflow.
What you can do
- Push Clay table data to Amplemarket Send enriched rows from any Clay table directly to Amplemarket. Map Clay columns to Amplemarket fields and enroll contacts in sequences as part of your Clay workflow.
- Send custom signals to Amplemarket (via Custom API Signals) Push enriched data from Clay to Amplemarket's Custom API Signals. Amplemarket receives these signals and Duo Copilot uses them to prioritize accounts, personalize outreach, and act on buying intent your team surfaces in Clay.
- Pull Amplemarket contacts into Clay Import contacts from Amplemarket into Clay tables using Amplemarket's REST API or MCP server, then enrich them with Clay's multi-source data providers for a more complete prospect profile.
- Automate the enrichment-to-outreach pipeline Build end-to-end workflows where Clay enriches a prospect list, scores leads against your ICP, and automatically pushes qualified contacts to the right Amplemarket sequence based on persona, title, or account tier.
- Layer enrichment sources Combine Amplemarket's native enrichment data with Clay's 50+ additional data providers for the most comprehensive prospect profiles possible. Use both platforms' strengths without choosing one over the other.
- Sync via Albato For simpler use cases, connect Clay and Amplemarket through Albato's no-code automation platform as an alternative to the direct HTTP API approach.
Popular workflows
Clay to Amplemarket (enrichment to sequence)
- Build a prospect list in Clay from any source (LinkedIn, Crunchbase, job boards, etc.)
- Enrich each row with Clay's data providers (email, phone, company data, technographics)
- Score leads against your ICP criteria using Clay's formulas
- Add an HTTP API column configured to POST to Amplemarket's Sequences API endpoint
- Map Clay columns to lead fields (email, name, title, company, LinkedIn URL, plus any custom fields for dynamic sequence personalization)
- Include your Amplemarket API token in the request headers
- Leads are enrolled in the appropriate Amplemarket sequence automatically
Clay to Amplemarket (via Custom API Signals)
- Set up a Custom API Signal in Amplemarket to get your webhook URL
- Build or enrich a prospect table in Clay
- Add an HTTP API column configured to POST to your Amplemarket Custom API Signal webhook URL
- Map Clay columns to signal fields (full name, job title, company name, company domain, and any custom data fields)
- Save without running, then test with a single row to confirm a 202 response
- Complete the signal setup in Amplemarket with enrichment mappings and AI personalization
- Run all rows to start sending signals to Amplemarket for Duo Copilot to act on
Amplemarket to Clay to CRM (full-cycle enrichment)
- Export contacts from Amplemarket into a Clay table via HTTP API
- Enrich with Clay's multi-source providers to fill data gaps
- Sync the enriched data back to Salesforce or HubSpot
- Use the enriched CRM data to power Amplemarket's Duo signals and prospecting
Scheduled sync pipeline
- Set up automatic imports that run daily, pulling new contacts from Amplemarket, enriching in Clay, and syncing enriched data to your CRM. This creates a continuous enrichment loop where your data gets fresher every cycle.
Use cases
Enrich conference leads and sequence in hours
Your team collects 200 business cards at a conference. Drop the names and companies into a Clay table, let Clay find verified emails, phone numbers, and company details from multiple providers. Clay scores each lead and pushes the top 50 to Amplemarket's "Conference Follow-up" sequence. By the time your team is on the flight home, personalized outreach is already running.
ICP-based lead qualification at scale
Your sales ops team builds a list of 1,000 companies in Clay from a Crunchbase export. Clay enriches each with technographics, headcount, funding data, and decision-maker contacts. A formula scores them against your ICP. The top 200 matching contacts, with verified emails and enriched profiles, flow into Amplemarket sequences segmented by persona. What used to take a week of manual research happens overnight.
Send buying signals from Clay to Amplemarket
Your team tracks AI product usage across target accounts in Clay. When Clay identifies a company using three or more AI tools, it pushes that data to Amplemarket via Custom API Signals. Amplemarket receives the signal, Duo Copilot enriches the contact, and generates personalized outreach referencing the specific tools they use.
Keep CRM data fresh with a continuous enrichment loop
Every 24 hours, Amplemarket contacts sync to Clay, where they're re-enriched with the latest data. Updated profiles push back to Salesforce. When an Amplemarket rep opens a contact, they see the freshest phone number, title, and company info without anyone manually updating records.
Frequently asked questions
How do I send Clay data to Amplemarket sequences?
Add an HTTP API column in your Clay table, set the method to POST, and use the endpoint https://api.amplemarket.com/sequences/{sequence_id}/leads with your Amplemarket API token in the headers. Map your Clay columns to lead fields in the JSON body. You need at least an email or LinkedIn URL. Full details are in the Amplemarket Knowledge Base.
How do I send Clay data to Amplemarket via Custom API Signals?
Set up a Custom API Signal in Amplemarket first to get your webhook URL. Then add an HTTP API column in your Clay table, set the method to POST, and paste the Amplemarket webhook URL as the endpoint. Map Clay columns to signal fields in the JSON body. Test with a single row first to confirm a 202 response, then complete the signal setup in Amplemarket before running all rows.
Do I need a Clay subscription to use this integration?
Yes, you need active subscriptions to both Clay and Amplemarket. Clay is billed separately based on the plan tier and number of enrichment credits you use. The Amplemarket side of the integration is included with your Amplemarket subscription.
Can I automate the Clay-to-Amplemarket workflow?
Yes. Clay supports scheduled table runs and automated enrichment workflows. When combined with the Amplemarket push action, you can set up fully automated pipelines that enrich new leads and push them to sequences on a recurring schedule without manual intervention.
What data fields can I map between Clay and Amplemarket?
You can map standard fields like email, first name, last name, company name, title, phone number, and LinkedIn URL. Custom fields depend on your Amplemarket configuration. For Custom API Signals, you can also map custom data fields like technographic data or intent signals. The HTTP API approach gives you full flexibility to map any Clay column to any Amplemarket field.
