Add WhatsApp as a step in your sales sequences, and reach warm prospects with personalized, one-click follow-ups

Amplemarket lets you add WhatsApp as a stage in any multichannel sequence. When a WhatsApp step fires, a task appears in the Universal Task Viewer with a personalized message ready to go. One click opens WhatsApp Web with the message prefilled and the recipient set. You review, send, and move on. The message goes from your own WhatsApp number, so it feels like a genuine personal follow-up.

Like iMessage, this is a one-way sequence stage, not a full automation. Amplemarket orchestrates the timing and personalization, but you control the send. There is no tracking of delivery, read receipts, or replies within Amplemarket. No messages are sent on your behalf. Amplemarket automatically reveals and enriches phone numbers before executing the task.

WhatsApp works best for EMEA, LATAM, and APAC regions where it's the standard messaging platform. Reply rates on WhatsApp follow-ups run 3-5x higher than email when used for warm prospects who already know who you are. Place WhatsApp steps at the end of your sequence, after calls, events, or LinkedIn connection accepts.

• Add WhatsApp as a sequence step Insert a WhatsApp stage into any multichannel sequence. Define your message template with dynamic fields and set the timing relative to other steps.
• Personalized message templates Write WhatsApp messages using dynamic fields like {{first_name}}, {{company_name}}, and {{event_name}}. Each message is pre-populated when the task fires. Keep messages conversational and under 240 characters.
• One-click send via WhatsApp Web When the WhatsApp step triggers, a task appears in the Universal Task Viewer. Click it and WhatsApp Web opens with the message prefilled. Review, send, and mark the task as done.
• Conditional routing with phone number filters Add a "Has phone number" condition to your sequence so only prospects with a phone number reach the WhatsApp step. Prospects without a number continue through email or LinkedIn automatically.
• Send from your own number Every WhatsApp message comes from your personal WhatsApp account via WhatsApp Web. Both personal WhatsApp and WhatsApp Business accounts are supported.
• Use with Duo Copilot Instruct Duo to include WhatsApp stages in recommended sequences via your Messaging settings. For example, tell Duo to end all recommended sequences with a WhatsApp step for international prospects.

1. Build your sequence Add a WhatsApp step to any multichannel sequence in Amplemarket. Write your message template, insert dynamic fields, and set the timing. Add a "Has phone number" condition to route correctly.
2. Task appears When a prospect reaches the WhatsApp stage, a task surfaces in your Universal Task Viewer with the prospect's details and the prefilled message.
3. Send from your device Click the task. WhatsApp Web opens with the message ready. Review, edit if needed, and hit send. Mark the task as done in Amplemarket to proceed.

Post-call follow-up with a resource

Your SDR just had a discovery call with a warm prospect. The sequence triggers a WhatsApp step the next morning. The prefilled message references the call and includes a link to the resource they discussed. The prospect gets a personal follow-up on a channel they check constantly.

Event attendee warm follow-up

Your team met 40 prospects at an industry conference. The sequence starts with a personalized email, follows up with a LinkedIn connection request, and ends with a WhatsApp message for those with a phone number on file. The WhatsApp step references the event by name and suggests a follow-up conversation.

LinkedIn accept to WhatsApp

A target account's decision-maker accepts your LinkedIn connection request. Your conditional sequence detects the engagement and triggers a WhatsApp step. The message references your LinkedIn conversation and suggests a quick call. Because they already connected with you, the WhatsApp feels like a natural next step.