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Sales Glossary

Market Penetration

The percentage of customers in a target market who have purchased a product or service, indicating marketing success.

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Account Executive (AE)
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CLV
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Churn Rate
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Closing Ratio
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Content
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Cost Of Sales
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Customer Confidence
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Customer Lifetime Value
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Customer Satisfaction
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Decision Maker
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Delivered Email
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Direct Competition
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Email Bump
End Of Month Forecast
Engagement
Expressivity
Features, Advantages and Benefits (FAB)
Firmographic Data
First-Call Resolution
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Follow-up Task
Forecast Accuracy
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Gatekeeper
Generic Email Address
Global Account Management (GAM)
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Historic Customer Life Value (CLV)
Horizontal (Market)
Hot Lead
Ideal Customer Profile (ICP)
Impressions
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Indirect Competition
Infographic
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Key Account Management (KAM)
Key Accounts
Key Performance Indicators (KPIs)
Key Purchasing Criteria
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Lead Nurturing
Lead Qualification
Lead Scoring
Lead Time
Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
Mailbox
Mailing State
Mailing Type
Major Account
Manual Email
Mapping
Market Development
Market Fragmentation
Market Penetration
Market Research
Market Segmentation
Marketing
Marketing Qualified Lead (MQL)
Meeting Conversion Rate
Meetings Booked
Metrics
Middle of the Funnel (MOFU)
Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
Non-Lead
Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
Opportunity Management
Organic
Out of Office Extraction
Outbound Sales
Outbound calls
Overdue Task
Pain Point
Persona
Pipeline
Pipeline Generation
Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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