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Sales Glossary

Lead Time

The duration between identifying a lead and qualifying it as an opportunity.

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Lead Time
Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
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Major Account
Manual Email
Mapping
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Market Penetration
Market Research
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Marketing
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Meeting Conversion Rate
Meetings Booked
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Mirroring
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Non-sales Activities (NSAs)
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On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
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Organic
Out of Office Extraction
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Overdue Task
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Persona
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Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time
Revenue Hero
Revenue Operations (RevOps)
Round Robin — Flexible
Round Robin — Strict
Route-to-Market Strategy
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