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Sales Glossary

Customer Acquisition Cost (CAC)

Total costs associated with acquiring a new paying customer, encompassing marketing and related expenditures.

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Profit Margin
Proof of Concept (POC)
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Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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