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Sales Glossary

Customer Acquisition Cost (CAC)

Total costs associated with acquiring a new paying customer, encompassing marketing and related expenditures.

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Account Executive (AE)
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Account-Based Marketing (ABM)
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Amplify Return Date Extraction
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Attention/Awareness, Interest, Desire, Action (AIDA) Model
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Commission
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Contact
Content
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Cost Of Sales
Cross Selling
Customer Acquisition
Customer Acquisition Cost (CAC)
Customer Confidence
Customer Engagement
Customer Experience
Customer Lifetime Value
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Customer Relationship Management
Customer Satisfaction
Customer Segmentation
Customer Success
Dashboard
Data Enrichment
Deal Health
Decision Maker
Deep Sales
Delivered Email
Digestible Content
Direct Competition
Direct Sales
Discovery Call
Email Bump
End Of Month Forecast
Engagement
Features, Advantages and Benefits (FAB)
First-Call Resolution
Follow-up Sequence
Follow-up Task
Forecast Accuracy
Friction
Gatekeeper
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Historic Customer Life Value (CLV)
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Key Purchasing Criteria
Land And Expand
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Lead Qualification
Lead Scoring
Lead Time
Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
Mailbox
Mailing State
Mailing Type
Major Account
Manual Email
Mapping
Market Development
Market Fragmentation
Market Penetration
Market Research
Market Segmentation
Marketing
Marketing Qualified Lead (MQL)
Meeting Conversion Rate
Meetings Booked
Metrics
Middle of the Funnel (MOFU)
Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
Non-Lead
Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
Opportunity Management
Organic
Out of Office Extraction
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Outbound calls
Overdue Task
Pain Point
Persona
Pipeline
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Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time
Revenue Hero
Revenue Operations (RevOps)
Round Robin — Flexible
Round Robin — Strict
Route-to-Market Strategy
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