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Sales Glossary

Cost Of Sales

The cost of sales encompasses all expenses related to acquiring a new customer, including field seller compensation and technology costs.

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Account Executive (AE)
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Account-Based Marketing (ABM)
Account-Based Selling
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Amplify Return Date Extraction
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Booked Meeting
Bookings
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Bottom-up Forecasting
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Bounce Rate
Bounced Email
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Budget, Authority, Need, Timeline (BANT) Framework
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Business Development Representative
Business to Business (B2B) Buying Process
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Closed-Won
Cold
Cold Calling
Commission
Compensation
Contact
Content
Conversion
Conversion Rate
Cost Of Sales
Cross Selling
Customer Acquisition
Customer Acquisition Cost (CAC)
Customer Confidence
Customer Engagement
Customer Experience
Customer Lifetime Value
Customer Loyalty
Customer Relationship Management
Customer Satisfaction
Customer Segmentation
Customer Success
Dashboard
Data Enrichment
Deal Health
Decision Maker
Deep Sales
Delivered Email
Digestible Content
Direct Competition
Direct Sales
Discovery Call
Email Bump
End Of Month Forecast
Engagement
Features, Advantages and Benefits (FAB)
First-Call Resolution
Follow-up Sequence
Follow-up Task
Forecast Accuracy
Friction
Gatekeeper
Global Account Management (GAM)
Go-to-Market (GTM) Strategy
Historic Customer Life Value (CLV)
Horizontal (Market)
Hot Lead
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Impressions
Inbound Calls
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Indirect Competition
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Integrations
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Key Accounts
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Key Purchasing Criteria
Land And Expand
Landing Page
Lead Enrichment
Lead Funnel
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Time
Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
Mailbox
Mailing State
Mailing Type
Major Account
Manual Email
Mapping
Market Development
Market Fragmentation
Market Penetration
Market Research
Market Segmentation
Marketing
Marketing Qualified Lead (MQL)
Meeting Conversion Rate
Meetings Booked
Metrics
Middle of the Funnel (MOFU)
Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
Non-Lead
Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
Opportunity Management
Organic
Out of Office Extraction
Outbound Sales
Outbound calls
Overdue Task
Pain Point
Persona
Pipeline
Pipeline Generation
Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time
Revenue Hero
Revenue Operations (RevOps)
Round Robin — Flexible
Round Robin — Strict
Route-to-Market Strategy
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