How LILT cut costs by 56% and drove 35% of qualified meetings with Amplemarket

Rewriting LILT’s top-of-funnel motions with AI-powered sales intelligence

LILT delivers advanced AI-powered translation, localization, and data labelling services that integrate machine learning and neural machine translation to support over 100 languages. Their platform enables enterprises, government agencies, and AI developers to translate, create, and summarize content across text, speech, and video with high accuracy and security.

Their revenue organization operates a global, account-based sales model, depending on highly strategic ADR and AE teams who must identify, map, and engage multiple stakeholders inside large, complex accounts.

Thanbir Moktadir, who leads LILT’s global AD organization, is accountable for “top-of-funnel activity.” His team supports enterprise pods across ADRs and AEs, orchestrating outreach and ensuring efficient workflows from ICP identification through multithreaded execution.

Why did LILT consolidate from legacy tools?

Before using Amplemarket, LILT faced familiar problems: fragmented tools, manual effort, inconsistent data, and channel imbalance. As Thanbir put it:

“We were spending too much time on day-to-day non-selling tasks, flicking between different tools.”

{{testimonial-person}}

This resulted in cost inefficiency, workflow friction, and a sales motion that relied too heavily on non-repeatable processes.

Tool sprawl and high costs‍‍

LILT wanted to consolidate the systems used for sales intelligence, AI prospecting, sequencing, enrichment, and social activity.

“Consolidation was really important for us. By cutting licenses and consolidating into Amplemarket, we cut tooling costs by about 56%.”

{{testimonial-person}}

Manual, repetitive prospecting tasks

‍Reps were spending 20-30% of their time on non-selling activities.

“We’ve seen reps reduce their day-to-day non-selling tasks by 20 to 30%. My team was bogged down with manual processes: I come in, I’m building my list, I’m finding new contacts to reach out to, I’m adding them into sequence, I’m spending time researching the account, then flicking through Sales Navigator and the old tool we were using, Salesloft, trying to find tidbits.”

Channel imbalance

‍Before Amplemarket, 70-80% of meetings came from cold calls, with little contribution from email or socials, a labor-intensive process in enterprise sales.

LILT needed a unified platform that delivered accurate b2b contact data, strong AI lead generation, and multi-channel workflows designed for modern enterprise motions.

Consolidating with an AI sales assistant

During the evaluation process, LILT focused on measurable impact and operational efficiency. Three differentiators made Amplemarket stand out:

1. Higher Data Quality

For enterprise motions, better data means better account mapping, cleaner territory coverage, and more targeted sequences.

“Data quality overall is better than the incumbents we had in place.”

{{testimonial-person}}

2. Deep social integration

Account Executives at LILT are expected to prospect, but not by making “100-200 outreach a day.” What they can do effectively is work social channels.

"One of the deciding factors was the systematic execution of multi-channel outreach sequences. Our reps can move through a complete engagement flow without leaving the environment."

This created a major channel shift:

• Cold call meetings stayed strong (55–60%)
• Significant lift in meetings sourced from socials and email

• Better AE participation in outbound motions

3. A platform that evolved with the team

Thanbir shared that “one of the things I like about Amplemarket is you’re growing with us. The product is moving at such a pace, things are happening all the time.”

He highlighted how “some of the signal-based stuff is really cool. I’m really liking the more advanced signals we’ve got, particularly the one where we can track a little bit more of our competitor activity and evaluation. I think that’s a really cool signal.”

“The AI sequences that launched recently were pretty smart. The team was impressed. We’re pretty chuffed with the AI sequencer, it’s working really well.”

How LILT used an enterprise sales strategy to increase sales with AI

The impact was immediate and quantifiable, paying back their investment in the first 3 months of using Amplemarket.

{{results-cards}}

“One of the first contacts ended up becoming a customer.”

{{testimonial-person}}

Reps reclaimed hours of selling time every week by eliminating manual list-building, switching tools, redundant research, and inconsistent outreach workflows.

And with stronger multi-threading and pod collaboration, “ADR and AE pods can now multi-thread far more effectively, we’re being seen and heard everywhere.”

Being an AI company itself, LILT had high expectations for any AI-powered sales system. Thanbir emphasized that the goal wasn’t to replace human effort, but to accelerate it.

“We use AI to frame the foundation. Then reps add oversight. It speeds them up without replacing the quality of what they do.”

LILT uses Amplemarket’s AI to:

• Detect buyer intent with advanced signals;
• Personalize outreach via AI sequences;
• Automate multichannel touchpoints;
• Improve prospecting sales efficiency.

Activate sequences based on social engagement, competitor signals, and activity triggers.

Amplemarket is now essential to LILT’s sales intelligence and pipeline growth

For LILT, Amplemarket proved to be the essential partner for reducing tool sprawl and unifying sales intelligence. The key to success was strategic consolidation: building a predictable revenue engine rather than just adding more tech.

This partnership established a scalable model that delivers smoother workflows, higher quota attainment, and consistent pipeline growth.

Learn more about LILT and follow the company, as well as Thanbir Moktadir on LinkedIn.