How Revaly 2x meetings and increased open rates by 38%, consolidating into Amplemarket

Revaly (formerly FlexPay) is a Montreal-based fintech company that helps subscription businesses recover failed payments and reduce involuntary churn. Their platform uses machine learning and behavioral science to maximize payment approvals and intelligently recover failed transactions - addressing a critical problem that affects 2–9% of MRR for businesses billing on credit cards.

Desiree Walters manages business development at Revaly, where her team generates net-new pipeline primarily through cold outbound.

Her mandate is to drive meetings and qualified opportunities for a niche market (subscription businesses that bill on credit cards), but she was facing a challenge: how to scale.

Her team was running three separate tools. Gong Engage for sequences, ZoomInfo, and Apollo for data, but the stack had fundamental gaps that were capping performance:

• Social was entirely manual (no streamlining, no reporting)
• Email deliverability was unmanaged (single mailbox, no warmup, no monitoring)
• Data quality was questionable (reps didn't trust phone numbers)
• Workflow was fragmented (constant tool-switching limited dial capacity)

The team needed a platform that could automate social outreach at scale, protect email deliverability, and consolidate workflows so reps could focus on conversations rather than managing tools.

Why Revaly chose Amplemarket: ROI delivered

Why a fragmented stack was limiting pipeline growth

Revaly's three-tool outbound stack (Gong Engage + ZoomInfo + Apollo) was creating bottlenecks that directly limited the team's ability to generate pipeline.

"We were previously using Gong Engage, which had limited social capabilities. We weren’t able to accurately report on results, and everything was manual, requiring us to switch between platforms."

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She continued by stating how "with email performance being a challenge and inboxes becoming increasingly saturated, we knew we needed to make a shift toward more 1:1 social engagement."

It was clear that four specific limitations were costing them opportunities:

1. Social prospecting was a manual blind spot

‍Every Social activity had to be done by hand: no automation, no reporting, no way to scale social outreach or measure what worked.

2. Untrustworthy data-wasting rep time

‍They were paying for both ZoomInfo and Apollo, but reps still didn't trust phone numbers due to other unreliable data mixed in.

3. Deliverability problems were killing email performance

‍They had a single mailbox, no warmup, no monitoring. Email performance was declining, but they had no visibility into why.

4. Tool-switching limiting dial capacity

‍Reps spent time hopping between systems instead of having conversations, which in turn made the daily dial capacity get stuck at around 50 per rep.

How Amplemarket unlocked multichannel performance

The evaluation came down to one central question: could a single platform handle social automation, deliverability management, data enrichment, and workflow consolidation without the operational overhead of managing three separate tools?

After running a trial in spring 2025, the answer became clear: Amplemarket didn't just replace Gong Engage, ZoomInfo, and Apollo, but it unlocked capabilities that the fragmented stack had made impossible.

Four key capabilities delivered immediate ROI:

1. Social automation that finally scaled social outreach

The inability to streamline Social activities was one of the main triggers for evaluating alternatives, and Amplemarket's native social automation changed that completely.

Revaly connected their team's accounts directly to Amplemarket, and the platform handled everything from pacing to compliance, while providing full activity tracking that Gong Engage had never offered.

"We’ve completed almost 25,000 social activities, with a large portion automated. It gives us clear visibility into each type of activity and the effort behind it, with performance metrics that show what’s working, and results that are fully verifiable, all without adding more time."

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The transformation was immediate, and what had been an entirely manual work before became a measurable, scalable channel that generated attributed meetings for the first time.

In 12 months, the team added 1,900+ new contacts at a 22% acceptance rate, metrics they could never track before.

2. Deliverability infrastructure that fixed email performance

Email performance had been declining under the single-mailbox approach, but Revaly had no visibility into why. Amplemarket's deliverability infrastructure solved both problems at once.

The team implemented multi-mailbox rotation, automated warmup through Deliverability Booster, and domain health monitoring via the Domain Health Center, creating a foundation that could handle scale without sacrificing inbox placement.

The timing proved perfect when Revaly rebranded from FlexPay in November 2025, and Amplemarket pre-warmed the new domains and mailboxes before the cutover.

Instead of taking a deliverability hit during the rebrand, the team saw their strongest email performance yet: open rates jumped from 37% to 51%, a 38% improvement, and spam rates dropped from 2.3% to 0.2%, a 91% reduction. Some sequences now hit 86% open rates, performance levels that would have been impossible without proper deliverability management.

"Because of the warming capabilities and the behind-the-scenes Amplemarket warm-up emails, we were able to start warming our new mailboxes and our new domains before we actually started using them."

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Desiree notes that "since the time we were ready to launch our rebrand, change our name and change the domain, we've seen a great increase."

3. Trustworthy data that reps actually use

Paying for both ZoomInfo and Apollo had been necessary because reps didn't trust either source alone. Phone numbers were particularly problematic, often contaminated with test entries and unreliable data.

Amplemarket's Searcher provided something the team had never had: transparent data confidence labels, where every contact shows whether information is verified, guessed, or manually added, so reps know exactly what they're acting on.

"I like that it gives me verified results. Being able to clearly see what’s verified versus guessed makes it easier to trust the data."

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The phone number quality was independently validated by TitanX, the third-party tool Revaly uses to score call connection likelihood. 

The feedback confirmed that Amplemarket's phone data was superior to what they'd been getting from their previous stack.

4. Workflow consolidation that increased dial capacity

The constant context-switching between Gong Engage, ZoomInfo, and Apollo was eating into productive selling time, and Amplemarket collapsed all of that into a single workflow.

Reps now prospect, sequence, dial, and run social outreach from one platform, which means no more copying data between tools, maintaining separate contact lists, or losing context when moving between systems.

The capacity gain was immediate and measurable. Daily dials per rep increased 50%, from around 50 to 75. This means 25 additional conversation attempts per rep per day that simply hadn't been possible under the fragmented workflow.

ROI Impact: Before vs. After Amplemarket

Pipeline impact and operational gains

The consolidation strategy delivered results across multiple dimensions, but the numbers tell only part of the story. We can confidently say that the qualitative changes in how the team operates have been equally significant.

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The pipeline impact was the clearest vindication of the consolidation strategy: meetings logged in the platform went from 16 in the first three months to 36 in the most recent quarter, and that's only what's tracked inside Amplemarket.

As Desiree noted, the team also generates significant pipeline through events where calendar invites aren't always created, so the underlying impact is larger than the platform numbers suggest.

"We’ve more than doubled our meeting bookings based just on what’s tracked in Amplemarket, driving a significant increase in pipeline and revenue." 

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Operational Impact

Beyond the immediate pipeline and performance gains, the consolidation delivered operational benefits that compounded over time:

1. Stack consolidation

Eliminated three tools (Gong Engage, ZoomInfo, Apollo) and consolidated into one platform, reducing vendor management overhead and eliminating integration maintenance.

2. Time savings

Freed up rep capacity by eliminating tool-switching and manual social work. The time previously spent managing multiple tools now goes directly to selling activities.

3. Risk mitigation

The smooth rebrand execution demonstrated the value of having deliverability infrastructure in place before you need it. Pre-warmed domains meant launching the new Revaly brand without any email performance disruption.

4. Data trust

Reps now trust contact data quality, independently validated by their third-party tool (Titan X), eliminating the need to cross-check multiple sources and reducing the friction in their daily workflow.

At a conservative estimate, the efficiency gains alone (50% more daily dials, elimination of manual research time, and streamlined workflow) represent significant capacity that the team can now direct toward revenue-generating activities rather than administrative overhead.

How consolidation drove measurable growth

Revaly's consolidation from a three-tool stack into Amplemarket delivered 125% more meetings, 38% better open rates, and 50% more daily dial capacity while eliminating the operational overhead of managing multiple platforms.

The key was addressing root causes: Social was manual (now with social automation), deliverability was unmanaged (now optimized), data was questionable (now trusted), and workflow was fragmented (now unified).

Beyond the measurable results, what stands out is the partnership element that goes beyond typical vendor relationships:

"I’ve worked with Gong Engage, Outreach, Salesloft, ZoomInfo, Apollo and others, and I’ve never experienced anything like the team at Amplemarket. The level of support, engagement, and their genuine desire for input from the people actually using the platform really stands out. I’ve never had a line of communication that felt this strong."

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She finishes the thought sharing how "over the past year, I’ve seen my feedback go from idea to implementation as the platform continues to evolve, and I’ve even met with their product and engineering teams, at their request, to provide feedback on upcoming changes. That’s been a game changer for me because I know my voice is heard, it matters, and it’s actually shaping the product my team and I use everyday."

For teams running outbound for niche ICPs, the combination of trustworthy data, multichannel automation, and deliverability infrastructure in one platform creates compounding advantages. As Desiree put it:

"We're able to do more in the same amount of time. This is always a mix of quality versus quantity, and with Amplemarket, I feel like we don't really have to decide. We can do both."

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Learn more about Revaly and follow the company on LinkedIn.