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Sales isn’t linear. But until now, your sequences were.
Traditional multichannel outreach is rigid.
You follow the same path — email, LinkedIn, call — regardless of how prospects respond. (reply or ghost? same route)
The result? Missed connections, irrelevant follow-ups, and dropped prospects.
That changes today with Conditional Sequences.
Conditional sequences in Amplemarket adapt your outreach in real time, responding to lead behavior and data availability.
Starting now, you can create paths that change based on LinkedIn connection status, and soon you’ll be able to branch based on other key triggers, like whether a prospect has an email, phone number, LinkedIn URL, or even if they’ve opened an email.
How conditional sequences work:
You’re setting up a new sequence in Amplemarket. It starts with an email, followed by a LinkedIn connection request.
Instead of locking every lead into the same linear path, you can now create dynamic branches based on how each prospect behaves.
- If your prospect accepts your LinkedIn connection, they move to a personalized LinkedIn message — maybe a video introduction or an AI voice follow-up.
- If they don’t accept, they follow a different path — perhaps another email, a call, or any other touchpoint you choose.
This means your outreach adapts in real-time, following the best path for each prospect.
That’s the power of conditional sequences, a single sequence that adapts in real time to how prospects behave.
Smart branching for smarter outreach
Conditional sequences aren’t just about branching — they’re about control.
Here’s why it matters:
- Behavior-driven targeting: Your sequences adapt to how prospects engage, ensuring each lead gets the right follow-up.
- Reduced manual work: No more manually creating sequences or guessing next steps — the process is automated.
- Fallback paths for missing data: If a prospect doesn’t have a LinkedIn URL, you can automatically shift them to an email or call sequence, ensuring you never lose a lead.
- Increased conversion rates: By responding to real-time behavior, your outreach stays relevant and timely.
- Optimized lead coverage: No leads slipping through the cracks — every prospect gets the right touchpoint.
- Multi-trigger flexibility: From email opens to data presence, every interaction can define a new relevant path. One static funnel turns into dozens of hyper-relevant paths.
- Dynamic personalization at scale: Each branch can carry its own messaging, tone, and media (like voice, video, or rich links), so you’re sending the right message to the right people at the right time.
- Faster iteration & insights: Easily build and test branches without cloning sequences, allowing you to quickly learn what works and optimize on the fly.
Conditional sequences in real life
In a traditional sequence, you'd follow the same path no matter how your prospect engages.
But with conditional sequences, if a lead is active on LinkedIn, they get a timely, personalized message. If not, the system automatically pivots to another touchpoint.
Let’s say you’re targeting sales decision-makers (VPs, Directors, etc.) at B2B SaaS companies:
1. Start with a tailored email
2. Send a LinkedIn connection request
3. Introduce a “LinkedIn connection accepted” condition
4.1. If they accept your connection, move them to a path where you send a relevant LinkedIn message to follow up
4.2. If they don’t accept, push them to a different path, where you send an email or give them a call instead
5. Add more engaging channels as follow-ups to ensure no lead is left behind
And just like that, in a single sequence, you’re leveraging email, LinkedIn, and calls without letting leads slip away.
That’s what makes conditional sequences powerful: they adapt as prospects respond, so you stay on track no matter the outcome.
Ready to see it in action?
For early access to conditional sequences, reach out to support@amplemarket.com.
Start adapting your outreach today and never let your best leads slip through the cracks.
New to Amplemarket? Reach out to start you free trial and see how you can level up your multichannel outreach!
