Introducing Amplemarket for Account-based Selling

Today, Amplemarket powers some of the most innovative companies like DataStax, Mistral AI, Momentum, Deel, and Omni to book millions of pipeline revenue everyday.

But as companies continue to grow and handle larger sized deals that involve multiple stakeholders all happening simultaneously, we needed to build a solution that could help teams execute complex sales deals.

That’s why we’re launching Amplemarket for Account-based Selling: a unified workflow inside Amplemarket that lets you see the moment, orchestrate the account, and win the deal – all in one system.

The game of sales has changed. Modern sales teams don’t win by just sending more emails or automating every task. They win by connecting the dots between catching real buying moments, orchestrating the engagement on the account, and closing the loop.

The biggest gap in enterprise sales

Enterprise sales isn’t just about sending more emails or automating tasks. It’s about catching the right moment, knowing who to engage, and managing dozens of conversations at once, all without missing a beat.

The real challenge? Today reps are expected to handle complex deals, coordinate with multiple stakeholders, and navigate a buying process that’s anything but linear. Most teams run into these two critical problems daily:

1. Tool overload

Instead of selling, reps spend their time stitching tools together. You’re jumping between platforms for signals (Common Room, UserGems), account orchestration (Salesforce, HubSpot, Outreach.io, Salesloft), and communication (email, social DMs, endless tab-switching).

2. Missed moments and scattered focus

Buying signals slip through the cracks, priorities get blurred, and conversations become fragmented. You miss the opportunity window to resurface previous deals, not because the intent wasn’t there, but because you simply didn’t know those accounts were ready to engage again.

With Amplemarket for Account-based Selling, you catch these moments as they happen. No more missed signals, no more lost deals. Just timely, focused engagement that keeps your pipeline moving.

Meet Amplemarket for Account-based Selling

Today we're announcing three powerful new features that sync and work together hand-in-hand to help sales teams move faster across accounts and close more deals:

Custom Signals

Why chase the same noisy alerts as everyone else? We’ve added Custom CRM and product data to our library of intent signals. 

With Custom Signals, you define private, predictive intent signals from your own CRM and product data. 

Think trial spikes, ebook downloads, or reactivated opportunities. These are moments unique to your business, invisible to competitors, and full of context about true intent.

When a signal fires, Amplemarket Duo’s AI agents pick it up instantly, triggering personalized outreach at exactly the right time.

Learn more about Custom Signals in this post.

Account workflows

We’ve added powerful enhancements to the way we organize and display accounts inside Amplemarket. Amplemarket’s Accounts tab gives you a single command center to prioritize accounts, see engagement level, map every stakeholder involved in the deal, and launch the next play.

See every signal, every contact, and every action in one place. No more juggling spreadsheets or guessing what’s next.

Watch Artem, Product Manager at Amplemarket, walk through how to run effective Account workflows, showing how to prioritize accounts, map stakeholders, and launch targeted plays, all from a single command center.

Unibox

Conversations drive deals, but they’re scattered across email and social DMs. The Amplemarket Unibox is the multi-channel command center for every sales conversation happening across email and social DMs. It's designed for speed and clarity – reflecting how modern sales teams actually work.

Christian Persico, SDR at Deel, shares:

“Unibox lets me stay in flow — handling social, email, and replies all in one place, without tab-hopping or missing key signals. It’s become a core part of my daily workflow at Deel, especially during high-volume prospecting.”

You can read more about the Unibox here.

Account-based Selling Plays

Here are some ways teams are already putting Amplemarket for Account-based Selling into action:

Play #1: Prioritize accounts with recent engagement but no meetings

• Filter for accounts that have recent engagement activity and at least one interested contact, but no meetings booked.

Play #2: Multi-threading for Tier 1 accounts

• Ensure that for all Tier 1 (key) accounts, there are at least five parallel conversations happening to increase the chances of booking the first meeting.
• Stay on top of engaged and interested accounts in your territory
  
  • Follow up on any sign of hope to lock down that first meeting

Play #3: Bulk actions for decision makers and contacts

• Take bulk actions on the Decision Makers table for prospecting and on the Contacts table for re-engaging pre-existing contacts.
• Actions include adding to lists, sequencing, exporting to CSV, and more.

4. Rekindle missed opportunities

• Identify accounts that had interested contacts and meetings in the past but haven’t had any engagement (outbound or inbound) for the last six months.
• Exclude churned customers or past prospects, and sort by account score to prioritize re-engagement.
• Example: For accounts like Medallia, re-engage previous contacts and mention prior touchpoints to reignite interest.

 5. Shop for decision makers

• Use the hub to browse and filter decision makers within an account, excluding those already contacted, and target new prospects for outreach.

 6. Persona-based filtering

• Filter contacts based on specific personas (e.g., Cody’s persona) to tailor outreach and add relevant contacts to sequences.

Why this matters and what’s next

As you continue to adopt these workflows, your team will reach every key account and touchpoint, closing deals that move the needle while new reps can ramp quickly by simply exploring the Accounts view and getting full context on each opportunity.

You’ll also uncover even more ways to leverage Amplemarket’s unified system. The more plays you run, the more value you unlock!

The future of account-based selling is here. Take the next step and make every moment count.

Launch your account-based sales motion in Amplemarket today

If you’re new to Amplemarket, start a free trial and experience how you can orchestrate all your accounts and sales conversations in one place and run deals based on real-time intent signals coming from your own CRM and product data today.

Opportunities don’t wait. Neither should your sales team.

See the moment. Orchestrate the account. Win the deals.

Try Amplemarket for Account-based Selling today.