Introducing Amplemarket for account-based selling

Today, Amplemarket powers some of the most innovative companies like DataStax, Mistral AI, Momentum, Deel, and Omni to book millions of pipeline revenue everyday.

But as companies continue to grow and handle larger sized deals that involve multiple stakeholders all happening simultaneously, we needed to build a solution that could help teams execute complex sales deals.

That’s why we’re launching Amplemarket for Account-based Selling: a unified workflow inside Amplemarket that lets you see the moment, orchestrate the account, and win the deal – all in one system.

The game of sales has changed. Modern sales teams don’t win by just sending more emails or automating every task. They win by connecting the dots between catching real buying moments, orchestrating the engagement on the account, and closing the loop.

The biggest gap in enterprise sales

Enterprise sales isn’t just about sending more emails or automating tasks. It’s about catching the right moment, knowing who to engage, and managing dozens of conversations at once, all without missing a beat.

The real challenge? Today reps are expected to handle complex deals, coordinate with multiple stakeholders, and navigate a buying process that’s anything but linear. Most teams run into these two critical problems daily:

1. Tool overload

Instead of selling, reps spend their time stitching tools together. You’re jumping between platforms for signals (Common Room, UserGems), account orchestration (Salesforce, HubSpot, Outreach.io, Salesloft), and communication (email, social DMs, endless tab-switching).

2. Missed moments and scattered focus

Buying signals slip through the cracks, priorities get blurred, and conversations become fragmented. You miss the opportunity window to resurface previous deals, not because the intent wasn’t there, but because you simply didn’t know those accounts were ready to engage again.

With Amplemarket for Account-based Selling, you catch these moments as they happen. No more missed signals, no more lost deals. Just timely, focused engagement that keeps your pipeline moving.

Meet Amplemarket for Account-based Selling

Today we're announcing three powerful new features that sync and work together hand-in-hand to help sales teams move faster across accounts and close more deals:

Custom Signals

Why chase the same noisy alerts as everyone else? We’ve added Custom CRM and product data to our library of intent signals. 

With Custom Signals, you define private, predictive intent signals from your own CRM and product data. 

Think trial spikes, ebook downloads, or reactivated opportunities. These are moments unique to your business, invisible to competitors, and full of context about true intent.

When a signal fires, Amplemarket Duo’s AI agents pick it up instantly, triggering personalized outreach at exactly the right time.

Learn more about Custom Signals in this post.

Account workflows

We’ve added powerful enhancements to the way we organize and display accounts inside Amplemarket. Amplemarket’s Accounts tab gives you a single command center to prioritize accounts, see engagement level, map every stakeholder involved in the deal, and launch the next play.

See every signal, every contact, and every action in one place. No more juggling spreadsheets or guessing what’s next.

Watch Artem, Product Manager at Amplemarket, walk through how to run effective Account workflows, showing how to prioritize accounts, map stakeholders, and launch targeted plays, all from a single command center:

Unibox

Conversations drive deals, but they’re scattered across email and social DMs. The Amplemarket Unibox is the multi-channel command center for every sales conversation happening across email and social DMs. It's designed for speed and clarity – reflecting how modern sales teams actually work.

Christian Persico, SDR at Deel, shares:

“Unibox lets me stay in flow — handling social, email, and replies all in one place, without tab-hopping or missing key signals. It’s become a core part of my daily workflow at Deel, especially during high-volume prospecting.”

You can read more about the Unibox here.

Account-based Selling Plays

Here are some ways teams are already putting Amplemarket for Account-based Selling into action:

Play #1: Instantly launch multi-thread on a PDF lead magnet downloads (or any custom CRM intent signal)

With this ABS play, your team gets in front of active buyers and starts multi-threaded conversations before your competitors even notice the signal.

How to Play:

1. Set up a Custom CRM Signal for “PDF Lead Magnet Download.” Connect this unique signal from Salesforce or HubSpot to Amplemarket Duo (see Amplemarket’s CRM integration)
2. When a lead downloads the PDF, their activity triggers a real-time signal in Duo Inbox so you never miss high-intent prospects.
3. Instantly add the new lead to a targeted sequence in Amplemarket.
4. Visit the Account detail page to see the triggered lead, plus all context and historical activity.
5. Identify and add additional stakeholders via the Accounts detail page to run parallel outreach - maximizing your chances to book a meeting.
6. Manage all prospect replies and engagement in one place using Unibox, across email and social DMs.

Play #2: Prioritize Accounts with Recent Engagement but No Meetings

This ABS play helps your team zero in on accounts showing real interest. By filtering and saving this view, reps can quickly identify warm opportunities that are ready for outreach, ensuring no promising account slips through the cracks and accelerating your path to pipeline growth.

How to Play:

1. Filter for accounts that have recent Engagement Activity and at least one interested contact, but no meetings booked so far.
2. Then, save the view and name “Recent Engagements but No Meetings Yet”
3. Engage every account with Amplemarket’s coordinated, multichannel outreach system and manage all prospect replies across email and social DMs with Unibox.

Play #3: Multi-threading for Tier 1 Accounts

This ABS play is all about maximizing your chances of landing that critical first meeting with your most important prospects.

By ensuring at least five parallel conversations are active in every Tier 1 account, your team can expand coverage, follow up on every signal of interest, and unlock new paths to engagement. 

Multi-threading accounts through Amplemarket for Account-based Selling helps you break through single-threaded stalls and build real momentum with high-value targets.

Prerequisites

This play requires CRM fields indicating account segmentation (e.g., “Account Tier”). Learn more about Amplemarket’s CRM integrations.

How to Play:

1. Filter accounts by the CRM field for account segmentation (for example, at Amplemarket, we label Tier 1 accounts as “3. Key Accounts.”)
2. Filter by meetings booked = 0 and less than or equal to 5 active contacts in sequences
3. Then, save the view and name “Key Accounts with 0 meetings and <5 active contacts”
4. Identify additional contacts inside the Accounts detail page and drive multi-threaded outreach from one go.
5. Manage all prospect replies across email and social DMs with Unibox.

Play #4: Bulk Actions for Decision Makers and Contacts

Accelerate your workflow by automatically identifying key decision makers inside each target account and streamline multi-contact outreach and re-engagement, directly from the Accounts view.

This ABS play leverages Amplemarket’s powerful Decision makers table located inside each accounts detail page. This table lists all key decision makers at the company.

How to Play:

1. Use the Decision Makers table to select multiple key prospects for new campaigns, or the Contacts table to re-engage pre-existing stakeholders.
2. Instantly take bulk actions: add to prospect lists, launch sequences, or export contact data for team collaboration.
3. Keep all outreach actionable and coordinated with Amplemarket’s unified interface.

With this play, reps can scale outreach in seconds and ensure no strategic contact slips through the cracks.

Play #5: Rekindle Missed Opportunities

Never let valuable accounts fall through the cracks. Use data-driven signals to re-engage prospects who were once interested but went cold.

How to Play:

1. Filter for accounts with previous meeting activity or engaged contacts, but no outbound or inbound engagement in the past six months.
2. Exclude churned customers and past prospects using CRM data and Amplemarket filters.
3. Sort by account score (also CRM data) to prioritize the highest-value opportunities for re-engagement.
4. Save the view and name “Rekindle missed opportunities sort by account score”
5. Add stakeholders back into targeted sequences. Mention previous conversations or touchpoints to spark renewed interest.

This ABS play helps your team revive old pipeline and unlock new meetings by leveraging historical context and intent, all from a single source of truth.

Why this matters and what’s next

As you continue to adopt these workflows, your team will reach every key account and touchpoint, closing deals that move the needle while new reps can ramp quickly by simply exploring the Accounts view and getting full context on each opportunity.

You’ll also uncover even more ways to leverage Amplemarket’s unified system. The more plays you run, the more value you unlock!

The future of account-based selling is here. Take the next step and make every moment count.

Mica, Co-founder & CRO of Amplemarket says,

"Account-based selling isn't just a nice-to-have - it's now a must have. Sales is about timing and trust, and when you combine buyer signals with precisely-timed outreach, you're empowering reps to sell exactly how prospects buy. You're building authentic relationships across the buying committee and turning timing into your competitive advantage."

Launch your account-based sales motion in Amplemarket today

If you’re new to Amplemarket, start a free trial and experience how you can orchestrate all your accounts and sales conversations in one place and run deals based on real-time intent signals coming from your own CRM and product data today.

Opportunities don’t wait. Neither should your sales team.

See the moment. Orchestrate the account. Win the deals.

Try Amplemarket for Account-based Selling today.