Put your CRM data to work with Custom Signals

Your CRM already knows more than you think.

It’s a record of everything your business knows about your customers.

Who’s signing up.

Who’s using your product more.

Who’s slipping away.

The problem is that most of that intel sits buried in a report until it’s too late to act.

Meanwhile, your competitors are all chasing the same obvious market signals: job changes, funding announcements, press mentions. 

They’re useful, yes. But they’re also noisy, crowded, and easy for anyone to find.

We built Custom CRM Signals to change that.

Instead of chasing what everyone sees, you act on the moments only you can see.

Your unfair advantage: first-party data

Think of it this way:

A prospect just downloaded your eBook.

A trial user booked a demo but didn’t show.

A freemium user invited teammates to join their workspace.

These are your signals, unique to your CRM, invisible to your competitors, and full of context about intent.

With Custom CRM Signals, these moments don’t sit idle. Duo’s AI agents detect them and create personalized multi-channel outreach exactly when it matters most.

Why it matters

Custom CRM Signals make sure you’re not just reaching out. You’re reaching out at the right time.

When timing lines up with intent, a few things happen:

• You stand out from the noise. Instead of another “Congrats on your funding” email, you’re offering something that connects directly to what just happened.
  
• Conversations feel natural. You’re joining a discussion that’s already in the prospect’s head, not forcing one.
  
• Your CRM becomes a growth engine. Every data point is a chance to move a deal forward, re-engage a quiet lead, or expand an account.
  
• Opportunities don’t slip away. Duo picks up the signal the moment it happens so you never miss the window when a ‘yes’ is most likely.

And because Amplemarket integrates natively with Salesforce and HubSpot, setup is simple, usually just a quick connect and a few field mappings. That means you can start capturing and acting on these moments in days, not weeks.

It’s about shifting from static data to moments that move the needle, without making your ops team jump through hoops.

How it works

Setting up a custom signal is simple:

Step1: Define how your signal appears

‍Choose a clear Name and Label. This helps you quickly recognize the type of signal at a glance.

Step 2: Pick your signal type

Person-level signals track individual contacts, like a demo booked or content downloaded.

Company-level signals track entire accounts, such as new team members joining or company-wide product usage changes.

Step 3: Choose the source

This could be a report/list in your CRM

Step 4: Add context fields

‍For example, which asset was downloaded or which feature was activated, so Duo can personalize the outreach.

Step 5: Decide on the action

Tell Duo whether to generate a tailored sequence for email or other channels.

From then on, every time your signal fires, Duo instantly picks it up and shares the next steps with you. 

You can even put lower-priority signals on autopilot.

No missed timing.

Play your own game

Every company’s best signals are different. 

We’ve put together a list of plays to get started. Check them all out here.

Ready to unlock the full power of your CRM?

With Amplemarket Custom Signals, you’re not just collecting data, you’re turning it into real, timely action that drives growth.

Curious how this could work for your team?

Book a strategy session with our experts. We’ll help you identify your highest-value signals, and show you how to turn them into real pipeline opportunities.