Confidential: 24 Intent signals that drives 65% of our meetings

Published: Aug 15, 2024

Arjun Krisna

TL;DR

Download the complete list of intent signals or sales triggers available in Amplemarket (our secret sauce!) to refine your outreach timing. Some of these signals are so effective that our BDR team effortlessly books 30 to 50 meetings every month using them.

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Now, it's your turn!

Ever felt like you're just sending emails into the void, hoping for a response?

We've all been there, and it's beyond frustrating.

But then, we learned a game-changing strategy: Why not look for signals that show someone's open to buy?

It was like a light bulb went off.

So, we started paying attention.

Did they recently change jobs?
Is their technology contract expiring soon?

And you know what? It worked!

By focusing on these signals, we were able to reach out to people who were genuinely interested in what we had to offer.

Suddenly, response rates shot up, and we started booking more meetings than ever before.

So, if you're tired of spinning your wheels and getting nowhere, here's the complete list of really impactful signals that you can use for your next outreach:

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Signal #1: Prospects that recently changed roles or got promoted

When someone starts a new role or gets a promotion, it's a prime opportunity to make a move.

Think about it: they're stepping into a new position, and they're likely looking for resources and solutions to help them succeed.

By reaching out early, you're not only establishing your company as a valuable resource but also influencing their decisions right from the start.

And what about promotions? Well, promotions usually come with increased responsibilities and budgets.

By reaching out to contacts who've been promoted, you're positioning your solution for their upcoming needs.

They're now in a position of influence, and they're likely looking for ways to enhance their team's performance and achieve their new goals.

So, whether it's a new role start or a recent promotion, don't miss out on the chance to connect early.

We use this signal extensively and easily book anywhere between 30-50 meetings per month alone!

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Signal #2: Companies increasing headcount or hiring for a specific role

When a company or a specific team is actively recruiting, it's the perfect time to strike.

Let's break it down: when a company is in hiring mode, it's a clear indication that they're looking to grow and expand their operations.

By reaching out during this time, you're positioning your product as a timely and relevant solution to support their growth objectives.

But what about when a specific team is actively recruiting? Well, it's the same principle, but with a laser focus.

So, whether it's a company-wide hiring spree or a specific team looking to fill a role, don't miss out on the opportunity to position your product as the perfect solution.

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Click here to download the full list of all 20+ actionable intent signals to perfect your outreach timing.

Frequently asked questions

Intent signals are observable behaviors or events that indicate a prospect is actively considering or preparing to purchase a solution. They include actions like job changes, hiring activity, competitor engagement, funding rounds, and technology contract expirations. Sales teams use these signals to prioritize outreach toward prospects who are most likely to respond and convert.

Intent signals help book more meetings by allowing sales reps to reach out at the moment a prospect is most receptive. Instead of cold outreach to static lists, reps contact people who have recently changed roles, are evaluating competitors, or are actively hiring. This relevance and timing dramatically improves response rates and conversion to meetings.

Some of the most effective intent signals include recent job changes or promotions, companies increasing headcount or hiring for specific roles, technology contract expirations, competitor product evaluations on platforms like G2, and engagement with relevant content on LinkedIn. Job changes alone can drive 30 to 50 meetings per month when used consistently.

There is no fixed number, but the most effective teams track multiple signal types simultaneously rather than relying on just one or two. Monitoring a broad set of signals ensures you catch prospects at different stages of their buying journey and reduces the risk of missing opportunities that a single signal would not surface.

Lead scoring assigns a numerical value to a prospect based on static attributes like job title, company size, and industry fit. Intent signals are real-time indicators of active buying behavior, such as a prospect engaging with competitor content or changing jobs. The most effective outbound strategies combine both to identify prospects who are a good fit and showing signs of readiness to buy.