How Star generated more pipeline with the “best data on the market” and reclaimed 658 hours by consolidating its sales stack

Star is a global firm that integrates strategy, design, and engineering to help organizations, from startups to enterprises, launch and scale world-class products.

Because they deliver high-value, specialized services such as strategy, technology, and regulatory consulting for enterprise companies, their outbound motions are intentionally precision-driven, not volume-based.

Alona Lazarenko, the Growth Manager who has been at the company for 11+ years, leads outbound with an approach centered on:

• Long-term relationship building
• Social selling over mass outreach
• Personalized engagement aligned to timing, budget, and business readiness

For Star, successful B2B sales depend on reaching the right stakeholder at the exact moment a consulting need emerges, not flooding inboxes.

Why are legacy outbound tools insufficient for modern sales teams?

Before adopting Amplemarket in 2024, Star's team was trapped in a cycle of manual execution that hindered their ability to scale. They relied on a fragmented sales stack that included legacy sequencers and data providers.

This setup created two compounding problems:

1. Manual execution at scale

Outreach required constant task completion just to keep sequences running. As Alona explains:

"My typical day would start with going into Outreach and completing all the manual tasks. So, regardless of the kind, a templated message or if it's personalized, I had to go in and complete 100 tasks per day, a pretty tedious process.”

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Manual workload that limited the team’s ability to focus on strategic selling and relationship-building.

2. Inconsistent and unreliable contact data

Despite using multiple providers, the team still faced unverified contacts, high bounce rates, and time wasted pursuing unreachable leads.

The result was a sales motion where effort was spent maintaining tools, not progressing deals.

How does sales intelligence software consolidate the outbound workflow?

Alona began searching for a solution that could unify the entire prospecting lifecycle. From identifying buying signals to executing multichannel outreach, without sacrificing personalization.

The criteria were clear:

• High-quality B2B contact data
• Automated multichannel sequencing
• Fewer tools, fewer handoffs

The decision came down to data quality. As Alona put it:

"Actually, the data is pretty much the best data that I've seen on the market. Before that, we've used a bit of Rocket Reach, Hunter.io, and I think a bit of Lusha, but Amplemarket definitely has the best data."

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She added on how “if it's a custom email that can be guessed, Amplemarket usually has it"

"Compared to competitors like Cognism or Zoominfo, it's much more value for money.”

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By consolidating outreach, contact data, and social automation into a single platform, Star integrated an outbound system that handled both email and social engagement efficiently.

Can AI prospecting tools deliver tangible revenue and closed deals?

The impact of using Amplemarket was immediate and measurable. The team shifted from spending hours on manual research to focusing on high-intent signals, such as targeting recently funded startups for regulatory consulting. 

One of the clearest validations came when Alona personally used Amplemarket’s AI Copywriter to initiate a new conversation that resulted in revenue:

"AI copywriter helped me to generate the first meeting that led to a subsequent deal. So basically, we won an AI deal using AI."

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Beyond closed deals, the platform enabled:

• Condition-based sequencing
• Channel-specific optimization (email vs. social)
• Ongoing A/B testing without added manual work

This allowed Star to adapt outreach dynamically based on how prospects actually engaged.

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What is the strategic value of an all-in-one sales platform?

For Alona and the Star team, the switch to Amplemarket marked a shift from a manual, task-heavy execution to a strategic, data-driven outbound motion.

Together, Star and Amplemarket established a scalable outbound model that prioritizes signal over volume, delivering smoother workflows, better engagement, and more consistent pipeline creation.

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Learn more about Star on their website and LinkedIn page.