How elvex returned to Amplemarket and 3x'd monthly pipeline

elvex sells an AI agent builder into midmarket and enterprise accounts, a product with unusually wide ICP coverage. Any team that needs non-developers to build and use agents connected to their data is a potential buyer, so outbound has to reach multiple personas inside every account with tailored messaging.

Shannon Hawari, Head of Growth, came into her role with a clear mandate: build consistent, quality pipeline from scratch with a lean team. That meant standing up both an inbound qualification flow and a full outbound motion, from targeting through sequencing, without a large ops function behind it.

She shares how they "target a really wide variety of personas at the accounts we're reaching out to. We need to tightly define our target personas and have tailored messaging depending on their role." Therefore:

"The goal was to automate the process of: here's an account we're targeting, go find the three best-fit contacts for each persona, and add them into persona-specific sequences."

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Why elvex chose Amplemarket (again)

A boomerang customer: why elvex left Amplemarket in the first place

What happens when you trial the whole market and come back?

Before returning, elvex had been an Amplemarket customer already.

The team left for a reason that felt compelling at the time: a newer entrant, Unify GTM, was pitching a signals-first sales motion that Amplemarket had not yet shipped.

"We were previous users of Amplemarket, and at the time, there were a few features, particularly around signal tracking, that we felt were missing. The prospect enrichment and the sequencing were strong, we just felt like we weren't getting enough traction because we didn't have the right kind of trigger events," Shannon shared.

So elvex churned and trialled the market. What looked like a strategic bet turned into seven months of smoke and mirrors, and the team returned to Amplemarket once the product had caught up to and then moved past their original wish list.

"We trialled all sorts of tools at elvex. We left Amplemarket originally because we were sold on all these special signals and stronger automation another provider promised us. Turns out it was mostly smoke and mirrors. We wasted seven months and pipeline took a hit."

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What went wrong in the seven months away from Amplemarket?

The signals-first pitch that pulled elvex away from Amplemarket did not survive contact with a real outbound motion.

The pain broke down into three themes:

1. Unify's data quality collapsed the sequence

Unify's database surfaced contacts who had not been at their company in years.

Those contacts would get sequenced anyway, the emails would bounce, and there was no feedback loop to replace them. Out-of-office replies dropped prospects from sequences entirely instead of pausing and resuming them intelligently.

"We were spending a lot of credits on not great data. We ultimately had a really dwindled-down list of people we were actually reaching out to", Shannon Hawari highlighted.

2. Competitor tool built for GTM engineers, not sellers

Unify was a power tool for ops. The AE team was effectively locked out of it, so elvex had to pay for a second tool just to give reps somewhere to prospect and sequence. That created a fragmented stack and a single-threaded ops workflow.

3. Bad ROI delivered over seven months with Unify

Across seven months, elvex ran Unify with inconsistent pipeline results, wasted enrichment spend on poor data, and a stack that cost more than one unified platform would have cost. 

Every part of the system created drag on a lean team trying to generate predictable pipeline.

Why elvex came back, and what had changed at Amplemarket

The decision to return was product-driven. The gap that caused the original churn (signal tracking) had been closed, and then some.

Amplemarket had shipped meaningfully on signals and workflow automation, and Hawari saw a platform that could now do everything elvex had originally wanted from Unify, in one place, on a database that actually held up.

"We had seen that the Amplemarket team had done some really amazing product development. We're able to automate the capture of a lot of signals we care about and, with Workflows, do the type of prospecting-to-sequence automation we'd always wanted, on top of a database that's actually comprehensive.”

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Three reasons Amplemarket works for elvex

1. Data quality that actually holds up

Everything downstream (sequences, signals, enrichment) only works if the underlying data is clean. That was the core failure of the prior tool, and it is what Amplemarket gets right.

When elvex runs a prospecting workflow to find the best-fit contacts across multiple personas at a target account, those contacts are current. Sequences do not fail on bounced emails, and credits do not get burned on people who left the company two years ago.

"We're not seeing the data quality gaps we saw with the previous tool. And that changes everything."

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2. No more "that one ops person" bottleneck: Amplemarket's MCP runs inside the elvex Agent Builder

In most lean GTM teams, data enrichment is single-threaded. One ops or growth hire controls the tool and everyone else has to queue up a request. elvex broke that bottleneck in two ways.

First, Amplemarket's interface is approachable enough that AEs can work in it directly. When a signal fires on an account they own, they act on it themselves, without routing a request through ops.

Second, elvex uses Amplemarket's MCP integration inside its own agent platform. The entire elvex GTM team already lives inside elvex to do their work, it is where they interact with CRM data, generate messaging, research accounts, and run sales workflows.

With Amplemarket's MCP connected, enrichment and prospecting data are available inside that same environment.

"We use elvex as the platform where we tie together all of our tools. Our messaging sources, our qualification criteria, our research workflows all live there. With Amplemarket's MCP, enrichment and prospecting data are now part of that same environment. The whole team can act on it."

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This changes how enrichment credits get spent. Rather than enriching a full list and filtering after, an elvex agent qualifies leads against ICP criteria first, and only the contacts that clear the bar get enriched. Less waste, better yield.

A concrete example: a marketer with 75 event leads can run them through an elvex agent, qualify them against ICP, and enrich only the ones that pass, without interrupting anyone on the growth team or logging into a second tool.

3. Signals that actually mean something

Generic intent data is everywhere. What elvex needed were specific, configurable triggers tied to real buying context, and Duo Copilot delivers that.

The signals elvex tracks:

• Former users moving to new companies: warm contacts who already understand the category
• Promotions into target persona roles: people newly empowered to make buying decisions
• Social engagement: contacts actively engaging with elvex content
• Closed-lost re-engagement: nurturing past opportunities that had gone cold

Because Amplemarket distributes each signal to the rep who owns the account, sellers are not getting noise. They are getting relevant, actionable triggers on the accounts they are already working.

"If somebody's already an owner of an account and we see a signal, we can distribute that to them. That's a really nice way to bring sellers into the same tool without creating a bunch of work for them."

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What changed between the elvex that left and the elvex that came back

Additional ways elvex uses Amplemarket

Social automation for founder-led outreach

Amplemarket's social automation has become a meaningful part of elvex's outreach mix. Tailored messages and voice notes run inside sequences without manual execution, including on behalf of the founders.

"Being able to set up a sequence and have very tailored social messages that you don't have to manually execute every time has been really valuable. It saves a ton of time and enables better outreach on behalf of our founders."

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Inbound qualification with Workflows

Workflows powers elvex's inbound flow too. When a lead comes in, Amplemarket automatically qualifies them and routes them into a tailored sequence based on what they engaged with, without a manual handoff required.

"Before, that still required someone to take this person and put them into a sequence. Workflows is another place we're seeing a lot of productivity gains."

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What ROI did elvex see in the first 30 days back on Amplemarket?

The same team, same ICP, same product to sell, tested by two different platforms.

Seven months on Unify delivered inconsistent pipeline, while thirty days back on Amplemarket delivered a repeatable motion.

The measurable impact so far:

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Pipeline generation, the most direct measure of outbound health, went from unpredictable to consistent inside of one month. The conversion shift is the one to sit with: a sequence that produced effectively zero meetings per contact on the previous tool now converts at 0.45%, which is the difference between an outbound motion that works and one that does not.

And because Amplemarket consolidates data, sequencing, signals, social, and inbound workflows into one platform, elvex retired Unify tools in the switch back, which means less spend, fewer integrations, and less drag on a lean team.

"We wasted seven months with another tool. We've been back on Amplemarket for 30 days and we're already seeing the results we were looking for."

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elvex did not switch to cut costs, the team came out at cost parity after retiring both Apollo and Unify GTM. The ROI is what they get for the same dollar: a 25% pipeline uplift, a 30% reply rate lift, and a sequence motion that converts where the previous one did not.

Why this matters for a lean GTM team

For elvex, the ROI story is not only about incremental meetings. It is about which motions a small team can actually sustain: bad data kills sequences, ops bottlenecks slow everyone down, and weak signals mean working hard on the wrong accounts.

Amplemarket resolves all three, and the combination of clean data, accessible tooling, meaningful signals, and MCP-based self-serve enrichment is what makes consistent pipeline generation possible without adding headcount.

What a returning customer tells you about a sales platform

Every sales tool promises transformation, but a returning customer is the rarest form of proof. elvex's return to Amplemarket was a product decision driven by data quality, seller experience, signal relevance, and the ability to run a lean GTM motion without an ops bottleneck.

With Amplemarket's Duo Copilot, Workflows, social automation, and the new MCP integration, elvex has moved from unpredictable pipeline to a repeatable motion, with every seller, marketer, and founder on the team able to act on signals and enrich on demand.

Learn more about elvex here.