YC-backed Fini sourced $75K in pipeline in only 2 weeks with AI sales agents

Fini, backed by Y Combinator, helps enterprises resolve up to 80% of support tickets with AI-powered agents.

Co-founder Deepak Singla leads the company’s go-to-market efforts, focusing on driving growth and revenue.

Before switching to Amplemarket, Fini’s lean sales team was juggling a mix of tools to manage outbound. 

They had a clear understanding of their audience, but much of their time was being spent navigating systems instead of connecting with prospects.

“We tried different tools, but we were managing multiple tabs, CSVs, and sequencing tools; it just wasn’t efficient.” 

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He adds, “We wanted our reps to focus on writing great messages, not copying data between tabs.”

When their existing workflow started slowing down outreach and limiting pipeline, the team began looking for a faster, more focused way to scale outbound.

Before Amplemarket, Fini’s SDRs were juggling multiple tools to piece together their outreach: identifying leads, collecting emails, enriching data, and sequencing all had to be done separately.

“We were spending 50% of our time just sifting through tools. That’s not scalable,” said Deepak.

“Every day, reps had to find a signal, get an email, enrich it, move it to another tool, and sequence it. That’s two hours gone before we’d even written a message.”

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Worse, reps still lacked context about each lead.

“You get the lead, but you don’t know why it’s relevant. So the reps are doing all this background research before they even write.” 

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They tried platforms like Instantly, Apollo, and HeyReach. But they kept running into the same blockers: noisy data, unclear ICP filters, fragmented workflows, and too much time spent stitching steps together manually.

Fini adopted Amplemarket’s Duo Copilot: a suite of AI agents that identify high-intent leads, automate research, and generate personalized, multichannel sequences.

Within a day of setup, the team was live. Every morning, Duo’s AI agents surface 10 to 15 high-quality leads for each rep to work on.

“The UI makes it so easy,” Deepak said. “I see the person, their social, the company’s website; all on one screen.”

“The fact that I don’t have to jump between five tools to get this done is huge.”

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Fini leaned heavily into signal-based selling. Duo’s AI agents helped them reach the right buyers at the right time by using signals like profile visits, funding rounds, and posts mentioning AI support.

They also built a repeatable workflow for each type of signal. “Now, when someone shares about AI support, our reps already know the angle and message that works. That playbook is there, and Duo helps us execute it fast,” says Deepak.

Amplemarket also improved both data quality and targeting. Fini focuses on B2C companies, which was hard to filter for in Apollo.

“In Apollo, we couldn’t segment well. We were looking for B2C companies, but the filters were hard to get right. In Amplemarket, the filters are solid. We could easily find our target audience.”

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Duo also helped ramp up new reps faster.

“New hires used to take a few weeks to get fluent. Now they’re sending high-quality outreach on day one.”

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With Duo’s AI agents streamlining lead identification and multichannel outreach, Fini quickly saw a step change in productivity.

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With leads and context delivered each morning, they spent less time on manual research and more time personalizing messages and driving pipeline.

For Deepak, the real value is how Duo empowers sellers.

“It’s not about automation. It’s about augmentation; give your reps the right info so they can write a good message quickly.”

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In under two weeks of focused use, they generated $75K in qualified pipeline and are already on track to triple that.

Reply rates hit 4.5% on high-intent signals like AI-related social posts and funding announcements, helping Fini prioritize the right prospects at the right time.

“Other tools just gave us leads. Amplemarket gave us the leads, the why, and the workflow to act on them instantly.”

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They also cut tool-switching in half, making their workflow smoother and onboarding easier.

“When you're onboarding someone new, you don’t want to say, ‘Here are five tools, learn all of them.’ Now I just tell them: go to Amplemarket.”

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Amplemarket’s Duo Copilot helped Fini move fast with a lean team. It turned buying signals into action, leads into pipeline, and hours of manual work into automated workflows.

Today, the entire sales team is using Duo. With the AI assistant, they’re exploring new signals and expanding into new segments.

“The hardest part in outbound isn’t writing emails. It’s knowing who to reach and when. Amplemarket solves that, and that’s where AI shines.”

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Fini’s story shows how the right AI assistant can turn noise into opportunity.

Learn more about Fini and follow them on LinkedIn.

With Duo, their team spends less time researching and more time closing, powered by signals, not guesswork.