Amplemarket 
vs
Unify
Why users prefer Amplemarket?
40+
lead filters
to build targeted lead lists.
60%
more meetings
with AI-delivered signals.
10+
hours saved
per rep on AI research & outreach.
15-20%
email replies
from avg. open rates of 65-70%.
4x
customer base
with all-in-one sales AI
Sourced from verified G2 reviews
Give your team the first
end-to-end AI sales copilot
Amplemarket
Amplemarket
Duo, Amplemarket’s AI Sales Copilot collaborates with each rep to help them sell like super reps.
It proactively tracks multiple buying signals, automates lead research, and generates personalized multichannel sequences with zero typing.
Duo handles the grunt work, from lead discovery to follow-ups, so your sales team can focus on what they do best: revenue generation.
Unify
UnifyGTM focuses on limited tracking signals such as website visitors, champions and new hires.
The platform uses AI to qualify accounts by scraping generic web data for both companies and individuals.
Additionally, it enrolls leads only in email sequences, with AI-generated snippets for personalization.
Amplemarket
Amplemarket
Amplemarket
Amplemarket
Find contacts likely to book meetings with signals
Amplemarket
Duo, Amplemarket’s AI sales copilot, works with your reps, tracking contact-level signals — G2 reviews, job changes, social mentions, Slack messages, and more.
Duo automates lead research and creates bespoke multichannel sequences, so every message resonates with the right person, every time.
Unify
Focuses on warm leads using first-party data (like website visits and email activity) and limited third-party signals (such as job changes and G2 page visits).
Access 40+ filters to build lead lists
Amplemarket
Offers over 40 filters to help you find and segment your ideal customers including social media presence, headcount growth and more
Unify
Allows CSV uploads and provides basic audience-building tools focused on intent or CRM data.
Save time with in-depth contextual AI research
Amplemarket
Automates research, giving you direct access to the right contacts and contextual information for you to reach out with confidence.
Unify
Uses AI agents mainly to qualify accounts before sequencing and identify users that fit target profiles.
Engage across multiple channels in 1-click
Amplemarket
Supports various engagement methods, including emails, social actions (like voice and video messages), and direct calls.
Unify
Only supports email sequences and requires integration with other tools like LaGrowth Machine for social outreach.
“Amplemarket gives reps more time back in their day so they can focus on cold calling and booking more meetings. A tool ahead of its time.”
Alexa Mazzoccoli, SDR Manager at Ceros
See all the buying signals you can track
Unify signals
Champion activity
New hires
Product metrics
Email activity
Duo Copilot
Past customer job moves
Past champion job moves
ICP job moves
Follows your company
Posts from competitors
Posts from thought leaders
Posts from your company
Posts with specific keywords
Social profile visits
Negative G2 reviews
Competitor team connections
Complementary product usage
Website visitors
Slack messages
New community members
In-market closed lost contacts
Unify signals
Duo AI Copilot
Alana posted in the “Outbound” Slack Community
Closed-lost prospect Bill is looking for solutions
Vicky commented on Tim Cook’s post
Past user Pauline is looking for solutions
Deal blocker Ian left the company
Helen shared a post on sales tactics
Meta is hiring Marketers
Bob visited your company’s website
Champion Dan changed jobs recently
Joe commented on your social post
Alana posted in the “Outbound” Slack Community
Closed-lost prospect Bill is looking for solutions
Vicky commented on Tim Cook’s post
Past user Pauline is looking for solutions
Deal blocker Ian left the company
Helen shared a post on sales tactics
Meta is hiring Marketers
Bob visited your company’s website
Champion Dan changed jobs recently
Joe commented on your social post
Julia liked a post about sales
Kate commented on Competitor B’s post
Sam rated Competitor B 1-star on G2
Tom connected with Competitor’s AE
Sue joined the “CRO” Slack community
Pickles Inc. is multinational
Mandy liked your social post
Tim is asking for recommendations on Slack
Emma visited your social profile
John liked Competitor A’s post
Julia liked a post about sales
Kate commented on Competitor B’s post
Sam rated Competitor B 1-star on G2
Tom connected with Competitor’s AE
Sue joined the “CRO” Slack community
Pickles Inc. is multinational
Mandy liked your social post
Tim is asking for recommendations on Slack
Emma visited your social profile
John liked Competitor A’s post
Champion Ella just got promoted
Lisa engaged with Gary Vee’s post
Apple is in the news
Nick posted on Slack about cold email
Porcupine AI raised Series D funding
Google is hiring AEs
Adam commented on your company’s post
Tom liked Bill Gates’s post
Lily connected with Competitor’s BDR
Past user Ana started a new job
Champion Ella just got promoted
Lisa engaged with Gary Vee’s post
Apple is in the news
Nick posted on Slack about cold email
Porcupine AI raised Series D funding
Google is hiring AEs
Adam commented on your company’s post
Tom liked Bill Gates’s post
Lily connected with Competitor’s BDR
Past user Ana started a new job
Kim followed your company on social media
Dell is hiring remotely
Microsoft is hiring SDRs
Fred connected with Competitor’s SDR
Jim is using a complementary solution
Alex is evaluating Competitor A
Past user Max left the company
Prospect Paul just got promoted
Prospect Matt just started a new role
Kim followed your company on social media
Dell is hiring remotely
Microsoft is hiring SDRs
Fred connected with Competitor’s SDR
Jim is using a complementary solution
Alex is evaluating Competitor A
Past user Max left the company
Prospect Paul just got promoted
Prospect Matt just started a new role
Intelligence
AI Sales Assistant
Signals, research and sequences on autopilot
YES
Tracks contacts with various buying signals and creates bespoke sequences tailored to each signal and contact.
YES, BUT...
Prioritizes warm leads using 1st-party data (website visits, product usage, email activity) and limited 3rd-party signals (job changes, G2 visits & comparisons).
AI Writing Assistant
Research & personalize emails with no typing
YES
Automatically uses intent-based hooks (company news, job moves, and social activities).
YES, BUT...
Only supports dynamic variables.
AI Email Reply Generator
Handle objections & book meetings with smart emails
YES
NO
AI Voice Messages
Record, clone and send social media voice messages
YES
NO
Data & Lead Generation
B2B Contact Database
Verified database size to build lead lists
YES
Offers a verified database of 300M+ contacts with < 3% bounces.
YES, BUT...
Limited to 120M contacts.
Buyer Intent
Identify contacts evaluating your competitors
YES
Pinpoints the exact contact.
YES, BUT...
Depends majorly on 1st party intent.
Job Change Tracking
Track contacts for job moves
YES
YES
Social Prospecting
Export social leads with our Chrome extension
YES
NO
Requires tools like PhantomBuster.
Calendar Enrichment
Pre-meeting contact information in your calendar
YES
NO
Data Enrichment
Enrich contact details with relevant attributes
YES
YES
Email Validation
Validate emails before outreach
YES
YES
Integrations
Bi-directional CRM sync with Salesforce & HubSpot
YES
YES
Multichannel Engagement
Multichannel Sequences
Engage leads via email, phone and social
YES
YES, BUT...
Limited to only emails.
Social Selling Automation
Automated B2B social outreach with voice/video
YES
NO
Automated Follow-up Workflows
Trigger workflows with AI-based sentiment analysis
YES
NO
Campaign Analytics
Advanced user and campaign analytics
YES
YES
Outbound Dialer
Call prospects and record call outcomes
YES
NO
Deliverability Optimization
Email Warmup
AI based email warmup network
YES
YES
Inbox Placement Testing
Check if your emails are landing in spam
YES
NO
Mailbox Rotation
Select mailboxes that guarantee inbox delivery
YES
YES
Deliverability Monitoring
Manage all deliverability metrics in one place
YES
NO
“Amplemarket proves to be an indispensable tool. It not only assists me in identifying potential accounts for future outreach but also provides invaluable sales intelligence!”
Roysten Vivian, Senior AE at HackerEarth
2443 Fillmore St #380-3880
San Francisco, CA 94115
San Francisco, CA 94115
