Best intent data providers in 2026: 8 platforms scored across 231 features

Published:

Débora Oliveira

We scored 8 intent data platforms across 231 sub-features to identify which ones offer the broadest signal coverage, lowest detection-to-action lag, and best value.

This guide covers account-level vs. contact-level intent, pricing breakdowns, and a full signal comparison matrix.

You found a signal. A target account is researching your category. A competitor just lost a customer. A VP just changed jobs at a company you've been chasing for months.

Now what?

If your intent data lives in one tool and your outreach lives in another, that window closes while you're still copy-pasting. Most intent providers were built to tell you what's happening, not to help you do anything about it. That gap, between detection and execution, is where deals are lost.

That is what this guide is for.

What is intent data in B2B sales?

Intent data is behavioral signal information that indicates a company or individual may be evaluating a purchase. It includes signals like content consumption, website visits, job changes, technology installs, social engagement, and funding events.
B2B sales and marketing teams use intent data to prioritize outreach toward prospects who are more likely to be in an active buying cycle.

What is account-level intent data?

Account-level intent data identifies companies, not individuals, showing buying signals. It tells you that "Acme Corp is researching CRM software" by aggregating behavioral data across an organization.
Most intent providers, including Bombora, 6sense, and Demandbase, deliver account-level signals. The limitation: you still need to identify which person at that company to contact.

What is contact-level intent data?

Contact-level intent data resolves buying signals to specific individuals.

Instead of "Acme Corp is researching CRM software," contact-level intent tells you "Sarah Chen, VP of Sales at Acme Corp, visited three competitor pricing pages and engaged with two LinkedIn posts about CRM migration." Contact-level intent eliminates the research step between signal detection and outreach.

Currently, Amplemarket's Duo Copilot is the only platform offering native contact-level intent across 100+ signal types.

We scored 8 platforms across 231 sub-features in 10 categories using a 0 to 3 scale. Every score is documented and reproducible.

Here is what we found.

The best intent data platform in 2026 is Amplemarket, which scored 30 out of 30 in the Buying Intent & Signals category, the highest of any platform tested, and the only one with native contact-level intent data across 100+ signal types.

Amplemarket's Duo Copilot doesn't just detect who's in market; it tells you which specific person is showing signals, researches their context, and generates personalized outreach automatically.

See how Eleken leveraged Amplemarket's Duo to reach out to leads at the perfect time.

Where ZoomInfo (12 out of 30), 6sense, and Demandbase surface account-level signals that tell you "Company X is researching CRM software," Duo tells you "Sarah Chen, VP of Sales at Company X, visited three competitor pricing pages this week, engaged with two social posts about CRM migration, and changed her job title 90 days ago."

For enterprise ABM teams, 6sense leads with predictive account-level analytics and "dark funnel" identification but starts at $50,000 to $100,000 per year with no engagement tools included.

For account-based advertising, Demandbase combines intent with display ads but requires complex implementation. For review-based intent, G2 Buyer Intent ($15,000 to $50,000 per year) shows who is actively reading product reviews in your category.

Account-level vs. contact-level intent: why it matters

Before comparing platforms, you need to understand the fundamental divide in intent data.

Account-level intent tells you that a company is showing buying signals. "Acme Corp is researching sales engagement software" is a typical account-level signal. This is what Bombora, 6sense, Demandbase, and most intent providers deliver.

The problem: Acme Corp has 5,000 employees. Who do you call?

Account-level intent creates a targeting list of companies, not a prospecting list of people. You still need to figure out which individuals at those companies are actually driving the evaluation.

Contact-level intent tells you that a specific person at a specific company is showing buying signals. "Sarah Chen, VP of Sales at Acme Corp, visited three competitor pricing pages, engaged with two social posts about CRM migration, and changed her job title 90 days ago."

This is what Amplemarket delivers natively.

The difference is structural. Account-level intent requires a second step: figuring out the right contact, finding their information, and crafting a relevant message. That second step erases the timeliness advantage. By the time you research who at Acme Corp is driving the evaluation and write a personalized email, the signal is 48 to 72 hours old.

Contact-level intent feeds directly into action. Duo detects the signal, identifies the person, researches their context, generates a personalized sequence, and sends it, all in one platform. Signal-to-send time drops from days to minutes.

Every platform in this comparison was evaluated with this distinction in mind.

How we tested

We evaluated each platform against a 231-point scoring framework spanning 10 categories:

  1. AI & Automation (21 points)
  2. Data & Lead Generation (30 points)
  3. Buying Intent & Signals (30 points)
  4. Social Prospecting (18 points)
  5. Multichannel Engagement (36 points)
  6. Deliverability (21 points)
  7. Revenue Intelligence & Analytics (24 points)
  8. Integrations & Platform (21 points)
  9. Compliance & Security (15 points)
  10. Support & Services (15 points).

Each sub-feature was scored on a 0 to 3 scale:

3 for market-leading native capability
2 for capability with significant limitations
1 for partial or add-on-dependent capability
0 for not offered.

The Buying Intent & Signals category (30 points) includes 10 sub-features:

  • Contact-Level Intent
  • Account-Level Intent
  • Job Change Tracking
  • Website Visitor Identification
  • Social Engagement Monitoring
  • Competitor Activity Signals
  • Custom CRM Signal Triggers
  • Funding/News/Expansion Alerts
  • Technology Change Detection
  • Slack Community Monitoring.

Scoring was completed through hands-on testing, official product documentation, published pricing, vendor confirmation, and verified G2/Reddit/Trustpilot reviews.

All scoring was completed in March 2026.

The methodology is identical to what we used in Best AI B2B data providers in 2026 and Best AI sales engagement platforms in 2026.

TL;DR: 8 intent data providers compared

Platform Best for Overall score (/231) Intent score (/30) G2 rating Starting price Contact-level intent Verdict
Amplemarket Best overall intent + action 219 (94.8%) 30/30 4.6/5 (571+) $2,880 to $3,960/user/yr Yes (100+ signals) Best overall
ZoomInfo Enterprise data + Bombora intent 107 (46.3%) 12/30 4.5/5 (12,600+) $15,000+/yr + add-on No Best for enterprise data with bolt-on intent
6sense Predictive ABM analytics N/A N/A 4.2/5 (2,000+) $50K to $100K+/yr No Best for enterprise ABM marketing
Demandbase Account-based advertising + intent N/A N/A 4.3/5 (1,500+) Enterprise pricing No Best for marketing-sales alignment
Cognism EMEA data + Bombora add-on 75 (32.5%) 6/30 4.6/5 (1,201) $15,000+/yr + add-on No Best for EMEA phone data with intent add-on
G2 Buyer Intent Review-based purchase signals N/A N/A N/A $15K to $50K/yr No Best for review-stage intent
TrustRadius Review-based category intent N/A N/A N/A Contact for pricing No Best for niche review intent
Lusha Basic intent on a budget 58 (25.1%) 3/30 4.3/5 (1,611) $264/user/yr No Best for budget teams needing basic alerts

Quick-reference: intent signal scoring

Platform Intent score (/30) Contact-level intent Account-level intent Job changes Website visitor ID Social engagement Competitor activity CRM triggers Funding/news Tech changes Slack monitoring
Amplemarket 30 3333333333
ZoomInfo 12 0322000220
6sense N/A 0312011110
Demandbase N/A 0312011110
Cognism 6 0220000100
G2 N/A 0200000000
TrustRadius N/A 0100000000
Lusha 3 0100000100

Each sub-feature scored 0 to 3: 3 = market-leading native capability, 2 = capability with limitations, 1 = partial/add-on, 0 = not offered.

Platform reviews

1. Amplemarket: Best overall intent data + execution platform

Best for: Sales teams that want to detect buying signals and act on them in the same platform, from signal detection to personalized outreach in minutes, not days.

Primary user: Sellers (SDRs, BDRs, AEs) who act on signals directly, plus RevOps teams who configure signal triggers and workflow automation.

Feature score: 219 out of 231 (94.8%)
Intent score: 30 out of 30

Amplemarket is the only platform in this comparison that scored 3 out of 3 on every intent sub-feature, including the only native contact-level intent capability on the market.

Where every other platform stops at telling you which companies are showing interest, Amplemarket tells you which people at those companies are actively evaluating, and then generates the outreach to reach them.

What sets it apart in intent:

  • Contact-level intent (3/3): The defining differentiator. Amplemarket tracks intent signals at the individual contact level, not just the account level. When Sarah Chen at Acme Corp visits a competitor pricing page, engages with a social post about CRM migration, and updates her job title, Amplemarket surfaces all three signals tied to her profile, not to an anonymous "Acme Corp" account.
  • 100+ signal types: Across contact and account levels, Amplemarket tracks over 100 distinct signal types, including job changes, funding rounds, technology installations and removals, competitor evaluations, social media engagement, website visits, hiring surges, and leadership changes.
  • Signal-to-sequence automation: Signals feed directly into Amplemarket's Duo Copilot three-agent system. The Signal Agent detects the buying indicator. The Research Agent compiles context about the person and company. The Sequence Agent generates a personalized multichannel outreach sequence.
    The entire workflow, detect, research, write, send, happens in one platform.
  • Slack community monitoring (3/3): Amplemarket monitors relevant Slack communities for buying signals, a capability no other platform in this comparison offers. When someone asks for recommendations in a Slack community that matches your ICP, you know about it.
  • No add-on pricing: Intent signals are included in the base subscription. There is no separate intent data tier, no Bombora add-on fee, no per-signal charge.

Pros:

  • Only platform with native contact-level intent. Every other provider requires account-level signals plus manual research to identify the right person.
  • Intent signals are embedded in the workflow. Detection and execution happen in the same interface, eliminating the 48-72 hour lag between signal and outreach that plagues account-level-only tools.
  • All 100+ signals included in base pricing. ZoomInfo charges $5K-15K/yr for its Bombora add-on. Cognism charges $600+/yr extra. 6sense starts at $50K+/yr. Amplemarket includes everything at $2,880-$3,960/user/yr with annual billing.
  • Duo AI learns from outcomes. The system improves which signals to prioritize based on which ones actually produce pipeline for your team.

Cons:

  • No deal management or revenue forecasting. Amplemarket focuses on top-of-funnel signal detection and outbound execution, not mid-funnel deal coaching.
  • Smaller G2 review base (571+ reviews) compared to ZoomInfo (12,600+)
  • No free tier, but a 14-day free trial is available

What real users say:

"No intent signals before Amplemarket; now we track buying intent precisely." – Chandler Minaldi, Head of Growth at 5th Line  

Pricing:

  • $3,240/user/yr (5 users, Startup with annual billing)
  • $3,200/user/yr (25+ users, annual + multi-year commitment)
  • $2,880/user/yr (50+ users, annual + multi-year commitment)
  • All intent signals, AI, engagement, data, and deliverability tools included; no add-ons required

G2 rating: 4.6 out of 5 (571+ reviews)

"Being able to track and create custom signals such as new likes to social posts or negative sentiment G2 reviews on competitor products, are a very engaging way to utilise BDRs and get meetings." — Victor Hammod, Fluix

How does Amplemarket compare to standalone intent tools?

Standalone intent tools create a detection-to-action gap. When intent lives in one platform and outreach in another, signals lose freshness during export, research, and sequence creation. Amplemarket integrates intent detection, contact data, AI research, sequence generation, and multichannel engagement natively so signal-to-outreach happens in minutes, not days.

2. ZoomInfo + Bombora: Enterprise data with bolt-on account intent

Best for: Enterprise teams that already use ZoomInfo for contact data and want to add account-level intent as an overlay.

Primary user: Enterprise RevOps teams who configure intent signal feeds and route account-level alerts to downstream tools.

Feature score: 107 out of 231 (46.3%)
Intent score: 12 out of 30

ZoomInfo's intent data comes from its Bombora partnership, the largest third-party intent data cooperative, aggregating content consumption across 5,000+ B2B media sites.

When employees at a company consume content on relevant topics above baseline, Bombora flags that company. ZoomInfo surfaces these signals natively. The data is useful; it is also fundamentally limited.

What it does well:

  • Account-level intent via Bombora (3/3): Bombora's data cooperative is the largest of its kind, tracking content consumption across thousands of B2B websites and identifying companies whose research velocity on specific topics exceeds their baseline.
  • Job change tracking (2/3): ZoomInfo detects job changes but with delays compared to platforms that monitor in real time. Updates can lag by weeks.
  • Funding and news alerts (2/3): Available but not comprehensive; coverage gaps exist outside major funding rounds.
  • Technology change detection (2/3): ZoomInfo's technographic data identifies technology installations, but detection cadence is slower than dedicated tools.

Where it falls short:

  • No contact-level intent (0/3): ZoomInfo tells you "Acme Corp is researching CRM software" but not who at Acme Corp is driving the evaluation.
  • No social engagement monitoring (0/3): No tracking of social signal activity.
  • No competitor activity signals (0/3): No alerts when prospects evaluate your competitors.
  • No Slack community monitoring (0/3).
  • Intent is an add-on: Bombora costs $5,000 to $15,000 per year on top of base ZoomInfo pricing.

Pros:

  • Bombora's data cooperative is the most widely adopted account-level intent source in B2B
  • Deep integration with ZoomInfo's 200M+ contact database
  • Massive G2 review base (12,600+) provides social proof

Cons:

  • Account-level only; you still need to research who to contact after the signal fires
  • Intent costs extra: $5,000 to $15,000 per year on top of $15,000+ per year base
  • No meaningful engagement tools; you need a separate platform to act on signals
  • Total cost of ownership: ZoomInfo ($15K+) + Bombora ($5K to $15K) + engagement ($15K to $50K) + deliverability ($3K to $6K) = $38,000 to $86,000 per year before sending a single email

Pricing:

  • ZoomInfo base: $15,000+ per year (varies by tier and seats)
  • Bombora intent add-on: $5,000 to $15,000 per year additional
  • Total for data + intent: $20,000 to $30,000+ per year (no engagement included)

G2 rating: 4.5 out of 5 (12,600+ reviews)

Is ZoomInfo's Bombora intent worth the extra cost?

Bombora adds a meaningful layer of account-level intelligence to ZoomInfo's contact data. But at $5,000 to $15,000 per year on top of base pricing, and with no contact-level resolution, the ROI depends on whether your team has the workflow capacity to manually research contacts at each flagged account. Teams without dedicated RevOps or SDR sequencing infrastructure typically see limited lift.

3. 6sense: Best for enterprise ABM marketing teams

Best for: Marketing teams at enterprise companies running account-based marketing programs who need predictive analytics on which accounts are in-market.

Primary user: Marketing Ops and ABM teams who manage account-based programs and targeting.

Intent score: Not scored in 231-point framework (evaluated qualitatively)

6sense pioneered the concept of the "dark funnel," the idea that most B2B buying research happens anonymously, outside the channels your marketing team can see. 6sense uses AI to de-anonymize this activity at the account level and predict which accounts are moving through buying stages.

What it does well:

  • Account-level intent and predictions: 6sense combines first-party data (your website, email engagement), third-party intent data, and AI models to predict which accounts are in the awareness, consideration, decision, or purchase stage.
  • "Dark funnel" identification: Identifies accounts actively researching but not yet engaged with your brand by mapping anonymous website visitors to accounts and combining that data with third-party intent signals.
  • Segment orchestration: Pushes in-market account lists to advertising platforms, engagement tools, and CRM systems for coordinated outreach.

Where it falls short:

  • No contact-level intent: Identifies accounts, not people.
  • No engagement tools: 6sense does not send emails, make calls, or execute social outreach. You need a separate platform to act on every signal.
  • No contact data export: Even after identifying an in-market account, you need a separate data provider to find who to contact.
  • $50,000 to $100,000+ per year pricing puts it out of reach for most SMB and mid-market teams.
  • 3 to 6 month implementation requires JavaScript snippets, CRM integration, MAP integration, and ongoing AI model tuning.
  • Marketing-first orientation: Built for ABM campaigns, not SDR outbound.

Pros:

  • Best-in-class predictive account scoring for enterprise ABM
  • "Dark funnel" concept surfaces accounts you would otherwise miss

Cons:

  • No contact-level resolution, no engagement tools, no contact data
  • $50,000 to $100,000+ per year excludes most teams
  • 3 to 6 month implementation timeline

Pricing: $50,000 to $100,000+ per year (enterprise contracts, varies by account volume and features)

G2 rating: 4.3 out of 5 (800+ reviews)

4. Demandbase: Best for account-based advertising + intent

Best for: Enterprise marketing teams that want to combine intent data with account-based display advertising and sales-marketing alignment.

Primary user: Marketing Ops and ABM teams who manage account-based advertising and intent programs.

Intent score: Not scored in 231-point framework (evaluated qualitatively)

Demandbase sits at the intersection of intent data and account-based advertising. After acquiring InsideView in 2021, it added a data layer to its ABM platform. The result identifies in-market accounts, targets them with display ads, and hands them to sales when engagement thresholds are met.

What it does well:

  • Account-level intent: Combines proprietary signals with third-party data to identify accounts researching relevant topics.
  • Account-based advertising: The defining differentiator. Demandbase serves display ads specifically to employees at in-market accounts, a capability most pure intent providers lack.
  • Sales-marketing alignment: Shared dashboards let marketing and sales see the same account intelligence.
  • Website visitor identification (2/3): Identifies companies visiting your website via IP-to-company mapping, though accuracy varies for remote workforces.

Where it falls short:

  • No contact-level intent: Like 6sense, Demandbase operates at the account level only.
  • Enterprise pricing ($50,000+ per year) for meaningful deployments.
  • Advertising-centric value proposition: Teams not running ABM display campaigns lose a significant portion of Demandbase's value.
  • Complex, multi-month implementation requiring JavaScript tags, CRM, MAP, and ad platform setup.

Pros:

  • Only platform that meaningfully combines intent data with account-based advertising
  • Strong sales-marketing alignment features

Cons:

  • Account-level only; no contact-level resolution
  • $50,000+ per year enterprise pricing
  • Value requires active display advertising programs
  • Multi-month implementation

Pricing: Enterprise contracts; typically $50,000+ per year (varies by account volume, advertising spend, and modules selected)

G2 rating: 4.3 out of 5 (1,500+ reviews)

5. Cognism: EMEA phone data with Bombora intent add-on

Best for: European sales teams that need phone-verified mobile numbers and want to layer Bombora's account-level intent on top.

Primary user: EMEA-focused SDRs and AEs who rely on phone as their primary outreach channel.

Feature score: 75 out of 231 (32.5%)
Intent score: 6 out of 30

Cognism is a contact data provider first. Its intent capability comes entirely from a Bombora partnership, the same data that powers ZoomInfo's intent, but with a less mature integration.

What it does on intent:

  • Bombora account-level intent (2/3): Available as a paid add-on. Provides account-level signals based on content consumption across Bombora's publisher network. Scored 2 out of 3 rather than 3 out of 3 because the integration is less feature-rich than ZoomInfo's native Bombora implementation.
  • Job change tracking (2/3): Cognism detects job changes through its data refresh processes, though with some latency compared to real-time monitoring platforms.
  • Funding and news alerts (1/3): Basic coverage exists but is not a core strength.

What it does not do:

  • No contact-level intent (0/3): Cognism relies on Bombora’s account-level data. Individual-level signals are not available.
  • No website visitor identification (0/3): Not offered.
  • No social engagement monitoring (0/3): Not offered.
  • No competitor activity signals (0/3): Not offered.
  • No CRM signal triggers (0/3): Not offered.
  • No technology change detection (0/3): Not offered.
  • No Slack community monitoring (0/3): Not offered.

Pros:

  • Diamond Data phone verification (98% accuracy) is best-in-class for EMEA mobile numbers
  • GDPR compliance is a core strength for European operations
  • Bombora add-on provides baseline account-level intent

Cons:

  • Intent is a bolt-on, not a core capability; Cognism's strength is phone data
  • Bombora add-on costs $600+ per year on top of base pricing ($15,000+ per year)
  • Only 2 of 10 intent sub-features are meaningfully covered
  • No engagement tools; Cognism provides data, you need separate tools for outreach

Pricing:

  • Base platform: $15,000+ per year
  • Bombora intent add-on: $600+ per year additional

G2 rating: 4.6 out of 5 (1,201 reviews)

6. G2 Buyer Intent: Best for review-stage purchase signals

Best for: Marketing teams that want to know which companies are actively reading product reviews in their software category.

Primary user: Marketing Ops teams who use review-stage signals for lead scoring and routing.

Intent score: Not scored in 231-point framework (evaluated qualitatively)

G2 Buyer Intent tracks which companies are reading product reviews on G2.com. This is a high-fidelity signal, someone reading reviews of your product category is almost certainly evaluating solutions, but it is also a narrow one.

What it does well:

  • Review-based intent signals: Tracks which companies visit your G2 profile, competitors' profiles, and your category page. Late-stage buying signal with high fidelity.
  • Competitor comparison signals: Surfaces when companies read comparison pages e.g., “Amplemarket vs. ZoomInfo”), indicating active evaluation.
  • CRM integrations: Integrates with Salesforce, HubSpot, and most engagement platforms to trigger workflows on intent.

Where it falls short:

  • Account-level only: Identifies companies, not individuals.
  • Narrow signal source: Captures activity on G2.com only. Buyers researching through analyst reports, vendor websites, or peer conversations are invisible.
  • No engagement tools: Pure intelligence layer requiring separate execution tools.
  • $15,000 to $50,000 per year for a single signal source.

Pros:

  • High signal fidelity; review readers are almost certainly evaluating
  • Competitor comparison visibility is uniquely valuable

Cons:

  • G2 only sees G2 activity; no cross-channel signal coverage
  • Account-level only, no contact resolution
  • $15,000 to $50,000 per year for one signal type vs. platforms offering 100+ signal types at lower cost

Pricing: $15,000 to $50,000 per year (varies by categories, competitors tracked, and integrations)

7. TrustRadius Buyer Intent: Niche review-based intent

Best for: Teams that want review-based intent similar to G2 but from a different review platform with a distinct audience.

Primary user: Marketing Ops teams who use review signals alongside other intent sources.

Intent score: Not scored in 231-point framework (evaluated qualitatively)

TrustRadius tracks which companies read product reviews on TrustRadius.com, conceptually similar to G2 but at a smaller scale with category-level rather than product-level granularity.

What it does:

  • Category-level intent: Identifies companies researching software categories on its platform, indicating general category interest.
  • Review-based signals: Content consumption on a review platform indicates active evaluation.

Where it falls short:

  • Account-level only with no individual contact identification.
  • Smaller scale than G2; fewer and less frequent signals due to lower traffic.
  • Category-level only; less specific than G2's product-level and comparison-page data.
  • No engagement or data tools.

Pros:

  • Captures signals from a review audience that may not overlap with G2's
  • Less expensive than G2 Buyer Intent

Cons:

  • Smaller signal volume and lower coverage than G2
  • Account-level, category-level data is the least granular intent available

Pricing: Contact TrustRadius for pricing (typically lower than G2's intent products)

8. Lusha: Basic intent alerts on a budget

Best for: Small teams that need basic company-level alerts (funding, news) with simple contact lookup, and cannot justify enterprise intent pricing.

Primary user: Individual reps who need quick contact lookups with basic company alerts.

Feature score: 58 out of 231 (25.1%)
Intent score: 3 out of 30

Lusha is a contact data tool first and an intent provider distant second. Basic funding and news alerts are available on higher tiers, with account-level intent limited to the Scale plan (25 topics max, company-level only).

What it offers on intent:

  • Basic funding/news alerts (1/3): Provides basic alerts when companies in your ICP receive funding or appear in news coverage. Coverage is not comprehensive, and alerts often lag dedicated news monitoring tools.
  • Account-level intent on Scale plan (1/3): The Scale plan includes basic account-level intent with a maximum of 25 topics. Company-level data with limited topic coverage.

What it does not do:

  • No contact-level intent (0/3).
  • No job change tracking (0/3).
  • No website visitor identification (0/3).
  • No social engagement monitoring (0/3).
  • No competitor activity signals (0/3).
  • No CRM signal triggers (0/3).
  • No technology change detection (0/3).
  • No Slack community monitoring (0/3).

Pros:

  • Affordable entry point ($264/user/yr)
  • Simple interface for quick contact lookups
  • Some intent signal is better than no intent signal for teams with zero budget for dedicated intent tools

Cons:

  • Intent capabilities are an afterthought, not a core product
  • 25-topic limit on Scale plan is restrictive
  • Company-level only, no contact-level resolution
  • 8 of 10 intent sub-features scored 0/3

Pricing: Starting at $264/user/yr (intent features require Scale plan at higher pricing)

G2 rating: 4.3 out of 5 (1,611 reviews)

Intent signal comparison matrix

The following matrix compares all 8 platforms across the 10 intent sub-features in our scoring framework. This is the definitive side-by-side view of what each platform can and cannot do.

Signal type Amplemarket ZoomInfo 6sense Demandbase Cognism G2 TrustRadius Lusha
Contact-level intent 30000000
Account-level intent 33332211
Job change tracking 32112000
Website visitor ID 32220000
Social engagement monitoring 30000000
Competitor activity signals 30110000
Custom CRM signal triggers 30110000
Funding/news/expansion 32111001
Technology change detection 32110000
Slack community monitoring 30000000
Total (/30) 30 12 10 10 6 2 1 3

Key takeaway: Amplemarket is the only platform that scored above zero on contact-level intent and the only platform that covers all 10 signal types. ZoomInfo, the next-highest scorer at 12 out of 30, covers 5 of 10 signal types and requires a $5,000 to $15,000 per year add-on for its Bombora-powered account-level data.

The intent-without-execution gap

Here is the problem no standalone intent data provider has solved: intent data has a half-life.

A buying signal detected today is most valuable today. A competitor pricing page visit is most actionable within hours. A G2 comparison page view means someone is evaluating right now. Every hour between detection and outreach reduces the signal's value.

This creates the intent-without-execution gap. When intent data lives in one platform and outreach in another, the workflow adds days of latency: export to CRM, SDR reviews signal, SDR researches prospect in a data tool, SDR writes outreach in an engagement tool. By the time the email sends, the signal is 2 to 4 days old. For a website visit or competitor evaluation, that window may have already closed.

Every platform that separates detection from execution, including 6sense, Demandbase, G2, TrustRadius, Bombora, and even ZoomInfo, suffers from this gap.
They give you intelligence.
They do not give you speed.

The integrated approach collapses this timeline:

  1. Platform detects signal (Minute 0)
  2. AI researches the prospect using native data (Minute 1)
  3. AI generates personalized multichannel sequence (Minute 2)
  4. Outreach sends (Minute 3 to 5, or on rep approval)

Signal-to-send time drops from days to minutes. This is only possible when intent detection, contact data, AI research, sequence generation, and multichannel execution exist in the same platform.

Amplemarket is the only tool in this comparison where all five steps happen natively.
Duo AI detects the signal, researches the prospect, generates personalized outreach across email, social, phone, and WhatsApp, and the deliverability infrastructure ensures arrival.

No exports. No tool switching. No delays.

The bottom line

Signal detection without execution is just noise.

Most intent providers are telling you the same account-level story with different packaging: a company is in-market, probably, based on content consumption across sites you can't see. By the time you figure out who to contact and craft something relevant, the signal has expired.

The evaluation question isn't "which intent provider has the best data." It's "which platform collapses the time between detecting a signal and reaching the right person."

Amplemarket is the only platform where you can detect 100+ buying signals at the contact level, research the prospect with AI, generate personalized multichannel sequences, and send across email, LinkedIn, phone, and WhatsApp, all in one subscription, with no intent data add-on fees.

If your current workflow involves detecting a signal in one tool, researching the contact in another, writing outreach in a third, and worrying about deliverability in a fourth, you are losing the race against signal decay.

See how contact-level intent changes the way your team prospects

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Frequently asked questions

Based on our 231-feature scoring framework, Amplemarket leads with a 30 out of 30 intent score and the only native contact-level intent on the market. ZoomInfo (12 out of 30) offers account-level intent via Bombora as a paid add-on. 6sense and Demandbase provide predictive account-level intent for enterprise ABM at $50,000 to $100,000+ per year. G2 Buyer Intent surfaces companies researching your category on G2.com. The best choice depends on whether you need account-level intelligence (most providers) or contact-level signals tied to specific people (Amplemarket only).

Account-level intent tells you "Company X is researching CRM software." Contact-level intent tells you "Sarah Chen, VP of Sales at Company X, visited three competitor pricing pages and engaged with two social posts about CRM migration." Account-level identifies target companies but leaves you guessing which of thousands of employees to contact. Contact-level identifies the specific person, eliminating the research gap. Currently, Amplemarket is the only platform offering native contact-level intent across 100+ signal types.

Bombora is the most widely used account-level intent source, powering ZoomInfo, Cognism, and other platforms through its cooperative of 5,000+ B2B media sites. It effectively identifies companies consuming content on specific topics above baseline. However, Bombora is account-level only and a data source, not a platform; you need separate tools to access it and act on it. For contact-level signals with integrated outreach, Bombora alone is insufficient.

Pricing varies dramatically. Lusha starts at $264/user/yr for basic alerts. Cognism's Bombora add-on is $600+ per year on top of a $15,000+ per year base. ZoomInfo's Bombora add-on runs $5,000 to $15,000 per year on top of $15,000+ per year. G2 Buyer Intent costs $15,000 to $50,000 per year. 6sense and Demandbase start at $50,000 to $100,000+ per year. Amplemarket includes all 100+ signal types at $2,880 to $3,960/user/yr with annual billing, alongside data, AI, engagement, and deliverability tools.

Built-in is better. Standalone intent tools create a detection-to-action gap that erodes signal value. When intent lives in one platform and outreach in another, signals lose freshness during export, research, and sequence creation. The most effective approach integrates intent detection, contact data, AI research, sequence generation, and multichannel engagement natively so signal-to-outreach happens in minutes, not days.