How Eleken scaled signal-based selling with AI agents

Eleken is a product design agency that partners with SaaS companies across fintech, healthtech, insurtech, and other fast-growing industries. 

They specialize in delivering dedicated UI/UX design services for startups and SMBs.

Anna Demerchian, Head of Sales Development, joined Eleken to launch their first outbound motion. 

The team had grown through inbound leads from SEO and content, but to scale sustainably, they needed a predictable outbound channel.

Anna began building the motion from scratch, starting with manual prospecting. But as outreach ramped up, results weren’t keeping pace, and too much time was being spent on low-impact tasks.

Before using Amplemarket, Eleken’s outbound relied heavily on manual processes: scraping leads, researching contacts, and following up without strong personalization.

“We had leads coming in from outbound, but it wasn’t converting like we needed. There was too much manual work.”

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Anna wanted a solution that could:

• Automate prospecting without sacrificing quality
• Surface leads that showed real buying intent
• Reduce time spent on repetitive outreach tasks

“It was really hard to actually do proper outreach because you were focusing so much on building the list instead of messaging people. 

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The team tried other data vendors like Apollo and Pandamatch, but struggled with lead quality.

Most contacts were outdated, irrelevant, or outside their ICP.

“With Apollo, I’d say only 30% of the leads were actually relevant.”

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They needed a better solution that could deliver higher-quality leads at scale.

Anna didn’t initially plan to test Amplemarket’s Duo Copilot, a suite of AI agents built to power outbound. But after a quick onboarding call, the potential was clear.

With multiple AI agents, Eleken could easily automate research, identify high-intent leads, and generate personalized multichannel sequences at scale.

Within two weeks:

• Duo’s prospecting agents were delivering leads based on strong buyer signals
• The team was getting positive replies from AI messages

By week three, they had already closed their first deal! (well below their usual 2-month cycle!)

“We had one onboarding call, and three weeks later, we closed our first deal. That was a huge win. I was like, okay, this works.”

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Anna’s team now saves hours every week and reaches prospects at exactly the right time.

“Leads from Duo were shocked we reached out at the perfect time. They were literally looking for a partner when we messaged them”

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With engagement agents generating multichannel sequences tailored to each prospect and signal, all they had to do was hit send.

“I only make minor edits. 95% of the time, Duo nails the tone and content.”

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Anna noticed that certain buying signals made a clear difference. 

When Duo flagged job changes or hiring for specific roles, the team saw stronger engagement and faster replies compared to the usual 15–20% reply rate from standard cold outreach.

With just two SDRs using the platform (and multiple AI agents), Eleken is seeing standout performance from Amplemarket:

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“I’d say 9 out of 10 leads suggested by Duo are a great fit for us.”

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Amplemarket helped Eleken level up their outbound strategy by combining signal-based prospecting, AI-powered messaging, and a clean, efficient workflow in one place.

“Instead of finding leads and writing from scratch, I focus on booking meetings and closing deals.”

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In just a few weeks, the team saw a meaningful lift in reply rates, speed to close, and lead quality.

Today, Eleken is expanding their use of Amplemarket and testing new GTM hypotheses, with Amplemarket as the core engine powering their outbound.

“Duo saves time, finds better-fit leads, and gets us replies faster. We don’t need to double-check data or send 4 follow-ups anymore.”

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If you're exploring AI sales automation, Eleken’s story proves the value of Duo Copilot. You get smarter targeting, less busywork, and faster results.