Sales best practices
A guide to AI copywriting in B2B sales part 1: An interview with AI
January 19, 2023
The concept of AI copywriting tools has been around for some time, but (in case you've been living under a rock)the late 2022 release of ChatGPT took things to another level. From creating product descriptions to specific copy, idea generation to writing full-fledged blogs; as you’re about to see, the use cases are incredibly diverse and, for many working in sales in marketing, pretty exciting.
But don’t just take my word for it; let ChatGPT do the talking! We bring you Amplemarket’s interview with an AI copywriter, and our answer to the question: how can it help you as a salesperson?
(Answers have been edited for brevity or to avoid repetition, otherwise everything is 100% AI-generated.)
Hello ChatGPT! I'm Lottie from Amplemarket. I'd like to interview you to get to know you a bit better.
Can you tell me a bit about yourself?
I am Assistant, a large language model trained by OpenAI. I was designed to be able to understand and generate human-like text, and I can assist with a wide variety of tasks, such as answering questions, providing information, and engaging in conversations. I am not a real person, but rather a program that has been created to simulate human intelligence and behavior.
A lot of people are talking about AI copywriters at the moment. Do you think you make me, a copywriter, obsolete?
As a language model, I have been designed to assist with a wide variety of tasks that involve generating and understanding text. While I may be able to help with tasks such as content creation and copywriting, I do not believe that I am capable of fully replacing the creativity, style, and personality that a human copywriter brings to their work. I believe that there is still a need for human copywriters to create engaging, original, and effective copy, and that I can be used as a tool to help them in their work.
Good to know! So at Amplemarket, our customers are B2B salespeople who use our AI-powered product to streamline their prospecting, lead generation, and outreach personalization. How would you describe Amplemarket?
Amplemarket uses AI technology to assist salespeople in finding and contacting potential leads, and can also help to personalize outreach efforts in order to increase the chances of success. By automating and optimizing these tasks, Amplemarket's product aims to help salespeople save time and improve their overall performance.
That’s correct! Out of interest, how would you describe Amplemarket’s product to a 5-year-old?
"Amplemarket is a special tool that helps businesses find new customers and talk to them in a way that is friendly and helpful. It uses smart computers to keep track of their sales and make sure they are doing a good job. It's like a magic helper for salespeople!"
Nice! Now can you write a poem about Amplemarket?
Amplemarket, a place so grand
Where salespeople find a helping hand
With AI to streamline the task
Prospecting is a breeze, not a chore to bask
Lead generation made easy to see
Outreach is personalized just for me
Thanks to Amplemarket, sales success is assured
No more endless searches, my future is secured
Love it! So, many of our customers working in sales find copywriting difficult and could use some help. What are your 5 top tips for writing cold emails?
1. Make sure to personalize your email by addressing the recipient by name and referencing something specific about their company or role.
2. Keep your email concise and to the point, and make sure to clearly state what you are offering and how it can benefit the recipient.
3. Use a strong subject line that will grab the recipient's attention and make them want to open your email.
4. Use a professional and friendly tone, and avoid using overly salesy language or making unrealistic promises.
5. Include a clear call to action, such as asking the recipient to schedule a call or demo, and make it easy for them to respond.
Thank you. What about an AI copywriter such as yourself? How could you help a busy salesperson?
1. I can assist with generating personalized emails and other outreach materials, allowing the salesperson to focus on other important tasks.
2. I can help to optimize the language and messaging in emails and other materials, making them more effective at achieving the desired outcome.
3. I can analyze the performance of emails and other materials, and provide insights and recommendations for improvement.
4. I can save the salesperson time by automating certain tasks, such as finding and compiling lists of potential leads.
5. I can provide support and assistance when the salesperson is unable to complete certain tasks due to time constraints or other factors.
Overall, I believe that an AI copywriter like myself can be a valuable asset to a salesperson, helping them to be more efficient and effective in their work.
Me too. Now let’s try some things out. Let’s imagine Amplemarket is holding a limited-time offer that states if you book a demo, you'll receive a box of cupcakes. Can you write me an email copy to let our leads know?
We hope this email finds you well. We wanted to let you know about a special offer we are currently running at Amplemarket.
For a limited time, if you book a demo with us, you'll receive a delicious box of cupcakes as a thank you!
We believe that our product can make a big difference in your sales efforts, and we are confident that you'll love it. That's why we want to sweeten the deal with this tasty offer.
Don't miss out on this opportunity to try our product and enjoy some delicious cupcakes. Simply follow the link below to book your demo and claim your reward:
[Insert link to booking page]
This offer is only available for a limited time, so act fast! We look forward to showing you how Amplemarket can help you achieve your sales goals.
The Amplemarket Team"
Okay! Could you give me some ideas for subject lines for this email?
"Book a demo, get a box of cupcakes: limited-time offer!"
"Don't miss out on free cupcakes: book a demo now!"
"Limited-time offer: book a demo and get a sweet reward!"
"Sweeten the deal: book a demo and get a box of cupcakes on us"
"Hurry, limited availability: book a demo and get some delicious cupcakes"
"Act fast: book a demo and get a tasty treat"
I like it. One more then: I’d like you to write a Facebook ad copy to sell chocolate cereal to adults.
"Attention chocolate lovers! Are you tired of boring, plain cereals? Introducing [Brand] Chocolate Cereal, a delicious and indulgent way to start your day.
Made with real cocoa and packed with crunchy chocolatey goodness, our chocolate cereal is the ultimate treat for breakfast time. Plus, with its whole grain oats and added vitamins and minerals, it's a guilt-free indulgence that you can feel good about.
Don't settle for bland cereals anymore. Order now and get free shipping on your first box!
[Insert link to purchase page]"
Ha! Alright, to round up, what’s the one piece of advice you’d give to B2B salespeople today?
The one piece of advice I would give to B2B salespeople today is to focus on building genuine, long-term relationships with your clients and prospects. While it can be tempting to prioritize short-term gains, the most successful salespeople are those who are able to establish trust and credibility with their clients through consistent, high-quality interactions.
Excellent. Thank you, Assistant.
The fact that AI copywriters are becoming more sophisticated and easier to use makes them valuable for any B2B salesperson or marketer looking for inspiration or improvement in their writing. They can help you overcome the dreaded writer’s block when you’re struggling to get started and significantly speed up your writing tasks. They can suggest improvements to your copy, prevent you from sounding repetitive, and diversify your language. They can even help you generate iterations for A/B testing, create CTAs, and ensure you’re supporting your SEO.
That said, just as you’d expect to proof-read anything read by a human copywriter, you’ll certainly want to keep a close eye on your AI tool’s output. Here are some things to bear in mind when using an AI copywriter for any task:
Best practices for sales writing with an AI copywriter
- Be as precise as possible
The better your input, the better the AI’s output. Try to provide the AI with all the parameters relevant to your request, including target audience, urgency, purpose of the content, tone of voice, and any other details. If you’re too vague, don’t expect the AI to work wonders.
- Make it yours
Sometimes copy comes out technically correct but lacking in emotion, so be sure to tweak the language to suit your own tone of voice better. You can even feed your version into the AI to analyze and define your tone, meaning you’ll have a better idea of what to ask for next time.
- Remember to personalize
By all means let the AI do the heavy lifting to get you started, but don’t forget to personalize your communications. AI tools are capable of recognizing general demographics, locations, or interests so you can definitely mention your ICP in your prompt, but always remember that no one knows your prospect or customer better than you.
- Try another iteration
Don’t like the AI’s first answer? Try another iteration! The tools allow you to regenerate responses infinitely until you settle on your preferred wording or feel inspired.
- Save your successful prompts
Whenever a prompt works particularly well, make a note of it. Having a list of templates or briefings to feed the AI can save you even more time in the future.
We hope we’ve whetted your appetite for the power of AI copy generation - make sure you check out part 2 of this blog for more tips on how to use AI copywriting to boost your sales outreach.
Ready to take things to the next level? Amplemarket's AI Copywriter can help you engage with prospects 10x faster - learn more here or book a demo!
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