How Broadvoice drove 40% of their sales pipeline with Amplemarket

Broadvoice is a global communications provider helping businesses deliver smarter customer conversations through cloud-based contact center and unified communications solutions.

Daniel Castilho, Director of Growth Marketing for international markets, supports sales teams across Portugal, Spain, and LATAM. 

He needed a platform that would help marketing scale outbound efforts without slowing down BDRs or adding complexity to their workflow.

Amplemarket’s all-in-one AI sales platform, which combines data, outreach automation, and personalized messaging in one place, proved to be the perfect solution.

Before Amplemarket, Broadvoice’s go-to-market motion was stitched together using disconnected tools. 

Sales reps manually pulled leads from platforms like Meet Alfred, imported and synced contacts into HubSpot, and launched outreach separately through LinkedIn and email.

“Everything was being done manually. Pulling leads, building sequences, syncing data, especially for BDRs. It was very time-consuming.”

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This fragmented process created a major bottleneck. Juggling tools slowed down reps and made it hard to scale pipeline. 

Even simple sequencing required switching between platforms and repeating data imports.

To improve results, Broadvoice rigorously tested several sales tools side by side, including Cognism and Apollo, across key markets like Portugal, Spain, Colombia, and the US. 

Their approach included sending known good contacts to all vendors to assess data quality directly. 

They were looking for better data, easier workflows, and strong support for international sales.

“We ran rigorous tests with Cognism and Apollo. The difference was clear. Amplemarket had the best data and far easier workflows.”

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Daniel also noted that “ZoomInfo has good data when you're targeting the US specifically, but we required a solution that works better across different regions.”

Broadvoice’s marketing and sales teams adopted Amplemarket to unify their outreach efforts and reduce manual work. 

They kicked off with a two-week pilot that quickly secured booked meetings and strong early success.

“The rollout was very fast. We ran a two-week pilot and had meetings booked right away. Onboarding teams across 3 countries took just a few weeks.”

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Marketing led the way, using Amplemarket to identify ideal customer profiles, pull relevant leads, and hand off high-fit accounts to sales reps for follow-up sequences. 

In some cases, marketing even scheduled meetings directly for the SDRs.

This close collaboration was possible thanks to Amplemarket’s native integrations and all-in-one platform. Previously, the team had to manually pull data from Meet Alfred and push it into HubSpot.

“With Amplemarket, we just build a sequence, pull a list, and hit go. Everything syncs automatically and seamlessly.”

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Sales reps appreciated the ability to run multichannel sequences, including email, LinkedIn, and calls, all in one place. No more switching between tools!

They also used Amplemarket’s AI-powered copywriter, which conducts deep research on each prospect to create personalized messaging. 

This allowed the team to scale outreach without spending extra time crafting individual emails.

“Amplemarket gave us one platform where we can do everything. That’s the main value.”

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Broadvoice is now also exploring deeper integrations through Amplemarket’s API, including connecting with tools like Clay to automate and enrich their workflows further.

Broadvoice saw immediate impact after deploying Amplemarket across their international sales and marketing teams. 

One standout success was a deal that closed in just 2 weeks, compared to their average 4 to 6 month sales cycle, demonstrating how Amplemarket accelerated pipeline velocity.

Daniel highlighted some of the most valuable outcomes:

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“I would say 40% of the pipeline that we generated was through Amplemarket.”

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Broadvoice transformed their outbound strategy by adopting Amplemarket’s unified AI sales platform. 

The switch helped reduce tool sprawl, speed up execution, and improve alignment between sales and marketing.

The team no longer spends hours syncing data or switching platforms. Instead, they operate from one place with greater efficiency, stronger collaboration, and clearer visibility across the funnel.

Amplemarket proved to be the right partner to help Broadvoice scale outreach across international teams, without sacrificing control or performance.

Learn more about Broadvoice and follow them on LinkedIn.